Leading multi-channel broadcaster UKTV has today announced it has invested in Rest Less, the UKs fastest growing digital platform for people aged 50 and older, using its multi-million-pound investment fund, UKTV Ventures.
With over 1 million members in the UK, Rest Less is a digital platform and advocate designed to support midlifers to get the most out of life. Through a digital platform and mobile app, Rest Less offers a comprehensive range of services and resources specifically tailored to the needs of people aged over 50, covering travel, jobs and careers, money and pensions, health, dating, lifelong learning, and much more.
Founded in 2018 by Stuart Lewis and Sara Stephens in response to seeing their family members experience a lack of support for midlife career moves and transitioning into retirement, Rest Less also champions age inclusion and challenges ageist stereotypes - both in the workplace and in life in general.
UKTV Ventures' £1.5 million airtime-for-equity investment has seen Rest Less launch a TV advertising campaign, running through to 2026, on UKTV's seven linear channels - U&Dave, U&W, U&GOLD, U&alibi, U&DRAMA, U&YESTERDAY, and U&eden. Rest Less will benefit from access to an audience of over 25 million viewers a month and in return, UKTV will gain an equity stake in the business.
Stuart Lewis, Co-Founder and CEO of Rest Less, said: The population of people aged 50 and older is growing rapidly and yet is chronically ignored and underserved. Our mission at Rest Less is to change that for our members by providing access to the services, resources and opportunities to get the most out of life. We're delighted to partner with Brendan and the team at UKTV to launch a new TV campaign so more midlifers hear about the benefits of joining the Rest Less community in 2025.
Brendan Kilcawley, Director of UKTV Ventures, said: Stuart, Sara and their team at Rest Less have created a fantastic platform and resource, bringing countless benefits to their growing community of over 50s, across every area of their lives - from travel, work and finances to health and learning. We're confident that the Rest Less platform and proposition will resonate with many midlife viewers across the UKTV network, especially as they look to take on new adventures, find new interests, or make life-changes for the new year.
UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures' deal with Rest Less follows their recent investments with online care marketplace Elder, online raffle company Raffolux, plastic free shampoo bar company KinKind, and a follow-on investment with dog GPS tracker company Pit Pat.
-ENDS-
For more information please contact:
Yvette Dore, Corporate Communications Manager, UKTV
About Rest Less
Rest Less (restless.co.uk) launched in early 2019 and is a digital community for people in their 50s, 60s and beyond. Rest Less is on a mission to help its members get more out of life and offers content guidance and resources on topics spanning Jobs and Careers, Volunteering, Learning, Money, Health and Lifestyle and Dating.
About UKTV Ventures
UKTV Ventures is UKTVs multi-million-pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.
UKTV Ventures
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of the renowned effects pedal PSU from CIOKS, and is said to be the thinnest...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...
25/06/2026
Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
24/06/2026
Rohde & Schwarz THORIS sets new standard for counter UAS defense At Eurosatory 2026, Rohde & Schwarz is unveiling THORIS, a German engineered, sovereign count...
Leading multi-channel broadcaster UKTV has today announced it has invested in Rest Less, the UKs fastest growing digital platform for people aged 50 and older, using its multi-million-pound investment fund, UKTV Ventures.
