Prime Focus bags the Best Visual Effects Award

Prime Focus bags the Best Visual Effects Award for White House Down', at the 2014 Asia Image Apollo Awards

India- June 20, 2014 Adding another milestone to its success story, Prime Focus World, creative services subsidiary of Prime Focus Ltd.(BSE code: 532748),has been awarded the production industry's coveted Apollo Award. Recognized for its Best Visual Effects' in the Roland Emmerich-directed action blockbuster White House Down, Prime Focus bagged the award at a ceremony organized on the side lines of Broadcast Asia 2014, at Marina Bay Sands, Singapore.

Led by Alex Pejic, the Prime Focus team delivered 326 visual effects shots for the movie; they were supported by an ingenious team of 172 artists across London, Mumbai and Vancouver, that delivered the VFX within 6 months.

To be recognized on a global platform for the work we do, reinforces our team's motivation. White House Down was unique in the sense that of the 326 shots we did, approximately 40 percent were dedicated to a single chase' sequence, in which the presidential limo is pursued across the White House gardens by terrorists in SUVs. It was absolutely wonderful to work with Roland Emmerich.I congratulate our global VFX team for proving yet again, that we have the most creative artists, and thank them for their endless efforts put in to make this a success , said Merzin Tavaria, Co-founder & Chief Creative Director, Prime Focus.

Prime Focus submitted three entries for this year's Asia Apollo Awards White House Down, and The Great Gatsby for VFX/CGI (long form), and Kai Po Che for Color Grading, and all were nominated.

The Apollo Awards recognize the top talent from broadcast, production and post-production industries, for their technical and creative excellence. Of the165 submissions received, 42 entries made the final cut after careful review by a panel of judges, known for their extensive technical knowledge, critically acclaimed creativity, and years of experience in the media and entertainment industry. The results were tabulated and audited by international auditing firm PricewatehouseCoopers.

ENDS

About Prime Focus World

Prime Focus World (PFW), a subsidiary of Prime Focus Limited, provides 2D to 3D conversion, visual effects and animation services to major media and entertainment companies. PFW has brought its expertise to many wide release Hollywood films, including Gravity, White House Down, Wizard of Oz, The Great Gatsby and World War Z, along with previously released Men in Black 3, Star Wars: Episode I, II & III, Dredd 3D, Total Recall, Tim Burtons Frankenweenie, Harry Potter and the Deathly Hallows: Part 2, Narnia: The Voyage of the Dawn Treader, Resident Evil: Retribution, Green Lantern, Immortals, Wrath of the Titans, Mirror Mirror, Transformers: Dark of the Moon and Avatar. Prime Focus World has global operations with a presence in key centers of creative content production Beijing, Chandigarh, Goa, London, Los Angeles, Mumbai and Vancouver.

For more details please visit www.primefocusworld.com

About Asia Image Apollo Awards

First launched in 2005, the Asia Image Apollo Awards is an initiative aimed at honoring the best in production and post-production across Asia Pacific, with a strong focus on the creative and technical mastery behind the scenes. In recent years, the fluid nature of talent migration in the production and post-production industry, coupled with the growth of Asia Pacifics media and entertainment industry, has drawn top talent to the region and elevated the quality of work produced in Asia Pacific. To reflect this growing expertise, the Asia Image Apollo Awards seeks to showcase and reward more niche specialties in production and post-production in the years to come. Since the launch of its new and improved version in 2013, the Asia Image Apollo Awards has garnered plenty of attention from industry players as the nature of the awards is uncommon in this region. With a jury that combines extensive academic knowledge and industry expertise with many years of experience in the fields of technical and creative, and the results tabulated and audited by an international auditing firm, this is the Awards for production and post-production artists in the Asia Pacific region.

Media Relations:

Jose Kunnappally

Head, Marketing and Communications

Prime Focus Limited

+91 887 964 5359

jose [dot] kunnappally

primefocusworld [dot] com

Or

Annu Dwivedi

Genesis Burson-Marsteller for Prime Focus Limited

+ 91 982 002 4293

annu [dot] dwivedi

bm [dot] com

LINK:	http://www.primefocusgroup.com/news/2014/06/prime-focus-bags-best-visu...
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