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SVG Digital Engagement Forum (NYC, March 20): Bally Sports, YES Network, Edgio, Red5 to Discuss Interactivity and Personalization in Live Sports Streaming

13/03/2024

SVG Digital Engagement Forum (NYC, March 20): Bally Sports, YES Network, Edgio, Red5 to Discuss Interactivity and Personalization in Live Sports Streaming Leaders break down the latest in live video engagement strategies By Brandon Costa, Director of Digital

Wednesday, March 13, 2024 - 1:28 pm

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The first SVG Digital Engagement Forum (March 20, NYC) is just one week away and an agenda jam-packed with creative and tech talk is on deck.

One of the highlights of the show is a panel discussion entitled Sports My Way: Data, Interactivity, and Personalization in Live Streaming that will break down everything from real-time data overlays to alternate feeds, to the ability to interact with games or chat with friends in the live sports streaming experience. How are sports broadcasters and technology vendors cooking up features and experiences that take engagement in the broadcast to new depths?

REGISTER: SVG Digital Engagement Forum (March 20, NYC)

This panel discussion will include:

Chris Allen, Red5, Co-Founder and CEO

Mike Allen, Bally Sports, Chief Product Officer

Eric Black, Edgio, CTO and General Manager

Matt Duarte, YES Network, VP, Strategy and Business Development

Moderator: Chris Wagner, OTT Advisors, Managing Partner

Join us in New York City on March 20 to learn from and network with leaders from leagues, broadcasters, digital-first media organizations, and more who are on the cutting edge of digital sports video.

Gone are the days where the lean-back live sports viewing experience is enough. The holy grail in sports media is engagement. Live streaming. Advanced data integration. Interactivity. Gamification. Customization. Alternate video feeds. Social experiences in virtual environments. What technologies and creative visions are delivering can't miss products and services that drive sports fans to spend more of their valuable time with live sports? Join us for this can't miss event to find out!

MORE: Prime Video's Eric Orme, ESPN's Allison Loucks to Keynote SVG Digital Engagement Forum

The Sports Video Group is proud to have the support of our sponsors for the first SVG Digital Engagement Forum: Title Sponsor Edgio. Gold Sponsors Eluvio, Red5, and TAG Video Systems. Silver Sponsor Evergent. Event Sponsors Amagi, Harmonic, and Signiant.

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2024 SVG Digital Engagement Forum Agenda Here's a look at the rest of the exciting program packed with insightful speakers:

9:30 - 10:30 a.m.

Fan Engagement and Video: A State of the Industry Conversation

When it comes to embracing new technologies and building unique experiences for fans in 2024 and beyond, how does a professional make the right investments for their brands? In this unique roundtable discussion, key sports media industry leaders will share how the proliferation of live streaming, the dominance of mobile, and the desire of fans to get more from their sports is providing our industry with a wealth of opportunity.

Panelists:

Joe Caporoso, Team Whistle, President

Brian Fitzsimmons, Barstool Sports, Director, Licensing and Business Development

Chris Foster, NHL, VP, Digital Business Development

John Turner, FloSports, VP of Content

Mike Wargo, SNY, VP, Digital Platforms & Strategy

Moderator:

Ken Kerchbaumer, SVG, Co-Executive Director, Editorial

10:30 - 11:00 a.m.

Prime Video, TNF, and Next-Level Streaming: A Keynote Conversation

Over the past few years, Prime Video has emerged as a force to be reckoned with in live sports, both in the United States and globally. With the second season of Thursday Night Football under his belt and with a wealth of other live sports properties to deliver, what innovations are the emerging powerhouse delivering to drive deeper engagement in the live game? Prime Video's Eric Orme joins the event to offer an industry insider's look at Thursday Night Football, Prime Video Sports, and the present and future of live sports streaming.

Speaker:

Eric Orme, Prime Video, VP, Live Sports Product and Engineering

Moderator:

Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

11:30 a.m. - 12:15 p.m.

Sports My Way: Data, Interactivity, and Personalization in Live Streaming

Users expect more from their live sports streaming experience. From real-time data overlays to alternate feeds, to the ability to interact with games or chat with friends, the live sports streaming experience is taking engagement in the broadcast to new depths. In this panel discussion, industry leaders share their experiences in enhancing the live game and offer their opinions on what future innovations are worth looking into further.

Panelists:

Chris Allen, Red5, Co-Founder and CEO

Mike Allen, Bally Sports, Chief Product Officer

Eric Black, Edgio, CTO and General Manager

Matt Duarte, YES Network, VP, Strategy and Business Development

Moderator:

Chris Wagner, OTT Advisors, Managing Partner

12:15 - 12:45 p.m.

AI, Machine Learning, Automation, and Feeding the Content Beast on Mobile and Social

Fans appetites for sports content - live, highlights, or otherwise - is insatiable. How do we keep up affordably and practically? Artificial Intelligence, Machine Learning, and other tools are fueling a more sophisticated era of automation in live content. How are sports content owners using them to generate more content than ever and what does the future look like?

Panelists:

Dave Giancola, USGA, Director, Digital Strategy and Innovation

Andrew Reich, AWS, Senior Consultant, Sports, Professional Services

Moderator:

Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

1:45 - 2:25 p.m.

Innovation In-Venue: Leagues, Teams, and Realtime Experiences

Competition with the at-home viewing experience is fierce. Simultaneously, though, sports fans are valui
LINK: https://www.sportsvideo.org/2024/03/13/svg-digital-engagement-forum-ny...
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