If you've kept up with this article series, you know by now where to start when considering using AI in your MSC and the difference between automation and augmentation. Now it's time to ideate solutions to the problems you've identified.
This process can be messy and involves a lot of sketching, prototyping, demos, feedback, headache, and iterations, and it's a craft weve refined for many years at Codemill. While we can't cover every angle in this article, we can at least give you some key considerations and pointers for designing intuitive and engaging AI-based features for the M&E industry.
Practical design tips and considerations
Set expectations early and accurately Make it clear to users what the AI can and cannot do to avoid confusion and frustration. This type of expectation management should begin as early as your product messaging, even before the product has launched. Failing to set clear expectations can lead to distrust, which is difficult to regain.
Don't overpromise and under-explain Buzz words like revolutionary , next-Gen , and cutting edge AI technology doesn't say anything about what the AI will actually do
Do explain the value for users Auto generates markers and suggests QC outcomes is more specific and explains the value that the tool brings.
Design for transparency Be transparent about underlying processes and data sources without overcomplicating things. Let users understand why the AI provided a certain response and show a confidence score when it's important for users to know how much they can trust the AI generated output. This empowers users to evaluate the AI response and calibrate their follow-up actions.
Don't show plain output without reasoning or confidence level It's difficult for users to evaluate an AI response when there's no reasoning or confidence provided in the response.
Do explain why an output was chosen and confidence levelIt's easier for users to understand why an AI provided a certain response when they are provided with reasoning and a confidence score.
Design graceful failures Assume that the AI will sometimes be wrong, and make sure not to leave your users hanging. Graceful failures where the user is informed about the issue and given a clear way forward make users feel like theyre not abandoned whenever something goes wrong.
Don't leave the user hanging It's not very helpful when the AI outputs an error without explaining what the user should do to get around the issue.
Do provide a clear path forward Users should be guided by the AI providing a detailed explanation of why the error occurred and clear recommended next steps.
Build feedback loops for continuous improvement Let users provide lightweight feedback on the AI output to refine and improve the AI. Be clear that the feedback they provide will improve the AI in the long run. This makes users feel involved in improving the product.
Don't overwhelm the user with overly technical feedback options Users can be intimidated and overwhelmed by technical feedback options.
Do provide simple feedback options with progressive details Provide simple feedback options but let the user gradually provide more details if they want to.
From Design Principles to Business Impact Designing AI thoughtfully isn't just about creating a smooth user experience, it also has a direct impact on your bottom line. When users clearly understand what the AI can and can't do, they adopt it faster, make fewer mistakes, and rely on it with confidence. This means less time spent on training and support, fewer costly fixes down the line, and stronger trust in your product. The design principles we covered earlier aren't just best practices, they're strategic investments that can help you:
Save time
Reduce risk
Increase the overall value of your AI-powered product
That's why having the right guidance and experience matters. With the right approach, you can unlock the full potential of AI in your products without costly missteps. At Codemill, our UX Design team helps media companies design AI features that are not only user-friendly but also deliver real business impact. With years of experience designing media-based applications and services, we also understand the context in which the AI will operate; the workflows, terminology, and real-world use cases that matter most to media professionals.
Written by Joel Hedlund
Previous articles: How To Set Up Your MSC AI Project for Success - A UX:ers GuideShould we automate or augment with AI?
Request a demoInterested in knowing more?
Fill in the email below and well get in touch with you!
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
If you've kept up with this article series, you know by now where to start when considering using AI in your MSC and the difference between automation and augmentation. Now it's time to ideate solutions to the problems you've identified. 
