Florida Panthers Launch In-Market Streaming App Panthers Plus'

Florida Panthers Launch In-Market Streaming App Panthers Plus' Service offered in partnership with ViewLift and Scripps Sports By Brandon Costa, Director of Digital

Thursday, September 26, 2024 - 10:14 am

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The Florida Panthers, one of the latest teams to go direct-to-consumer with its regional live game rights, have announced the launch of Panthers Plus, the franchise's new mobile application and in-market streaming home.

Fans living within the Panthers' designated television territory can purchase a Panthers Plus Season Pass to gain access to 70 live, locally-produced games of the defending Stanley Cup Champions. That would also include any first-round playoff games should the Panthers qualify. Any games shown exclusively on national television through NHL rightsholders ESPN, ESPN+ and TNT will not be available on Panthers Plus but instead on those services. ViewLift is the Panthers digital partner which helped the club build out the streaming service.

For about a $1 a game, this streaming service is another great option for our fans to use as part of their regular tune-in routine, Mark Zarthar, Chief Strategy Officer for the Florida Panthers said in an official release. In addition to live games, our passionate viewers will have the chance to watch the weekly Panthers Primetime show and to view Panthers content daily.

The team will also distribute its locally-produced games on linear television in collaboration with Scripps Sports. Those 70 games will be available over the air and by cable from Key West to the Treasure Coast and in Ft. Myers.

Scripps Sports partnership with the Florida Panthers is all about making the Panthers games available on every platform, so fans can enjoy the games wherever they are in their busy lives, said Brian Lawlor, President of Scripps Sports. This new app ensures that fans of the Panthers can watch the games even when they are enjoying all the other great things about South Florida .

The app is available on web browser, iOS, AppleTV, Roku and Amazon Fire TV. Additional platforms Android, Samsung TV and LG TV are expected to be announced and added in the coming weeks by ViewLift, the Panthers' digital partner.

Panthers Plus' will offer free access to the Cats preseason match-ups on Sept. 27 at Carolina, Sept. 28 vs Carolina, Sept. 30 vs Tampa Bay and Oct. 2 at Tampa Bay. Access to Panthers studio shows and other non-game in-house produced content will be free for registered users.

Panthers Plus offers another way to watch games but it's so much more, noted Rick Allen, ViewLift's CEO. Streaming to major OTT devices makes it easy for fans to keep up with the team whenever they want and wherever they are. All of the Panthers' rich content will appear on Panthers Plus, with additional features rolling out during the season.

LINK:	https://www.sportsvideo.org/2024/09/26/florida-panthers-launch-panther...
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