Inclusivity, camaraderie, and opportunity collide with fierce competition in powerchair football. This month, the sport's most talented athletes are gearing up for the 2023 FIPFA Powerchair Football World Cup, which takes place October 15-20, 2023, in Sydney, Australia. For athletes and fans who can't attend, FIPFA will deliver five days of live and on-demand video coverage of 54 matches across its YouTube and Facebook channels, while Channel 10 will also broadcast select matchups. To deliver the coverage, both will tap the Wheelchair Football Association's (WFA) production workflow, which is built on Amazon Web Services (AWS) and designed to boost audience engagement.
Enhancing the fan experience through live stream innovation
FIPFA Powerchair Football World Cup audiences are in for a treat this year, with the WFA's production workflow to deliver custom, data-driven graphics that complement the tournament visuals a significant upgrade from previous prefab on-screen transitions and fixture, clock, and score graphics. WFA's team also built a bespoke app for FIPFA to store and manage results and stats so the production team can easily enter and access data from a mobile phone, tablet, and desktop app for graphics needs.
At the center of WFA's production pipeline is AWS Elemental MediaLive, a cloud-based service that transcodes live camera feeds. Transcoded footage is then run through Singular.Live for motion graphics insertion before final delivery. WFA also employs a proprietary mobile phone app for producing professional graphics with real-time data (i.e., lead tables, goal scorecards, etc.). Commenting on the setup, WFA Technology Lead Alex Dowding shares, AWS MediaLive and Singular.Live work in concert, and it's incredible that we can use Singular for free through Singular for Good. With such flexible cloud-based tools, it's easy to innovate and quickly execute on ideas to improve audience interactions.
One such example is a public score predictor feature the team is working on ahead of the Powerchair Football World Cup. It will allow fans to log into an interface pre-match and enter score predictions. As games unfold in real time, the app will then show how those predictions stack up against actual scores. Using WFA's cloud-based workflow, the team created a proof-of-concept graphic for the score predictor in one morning and delivered a working prototype in three days. Dowding explained, The fact that we can put all our graphics in the cloud with MediaLive means I don't have to generate animation or extra assets; it's fantastic.
Building for audience engagement
WFA's commitment to advancing audience interaction is the driving force behind innovations like the public score predictor. With tools like the AWS Amplify full stack service for web and mobile app development and Amazon Cognito for quick deployment of authentication, it's easier for WFA to deploy a website front and back end to support new innovations. When ideas strike, the team can quickly strategize how best to turn them into realities, as they recently did with a new voting feature, which lets participants cast votes and visualizes the results in real time.
Additionally, the team leverages AWS Lambda serverless technology to process data ahead of time and create APIs from the backend to receive that data. It's proven helpful when club websites want to receive their current league status because WFA can facilitate with AWS Lambda functions or in an AWS Fargate containerized application. Dowding says the technology overall provides a huge innovation advantage, AWS has expanded our horizons massively, in terms of what we can do; we can be more creative, and with everything in the cloud, we know it all will work together and can be deployed at speed. It's not only helped us to grow the powerchair football audience but also to bring the community together.
Encouraging player and spectator involvement in the production
WFA's continued innovation and commitment to improving audience interactions have opened new doors for powerchair football players and fans to become part of the production team. Using WFA's mobile app, players who aren't actively competing can provide live commentary and/or help control the graphics and data entry that contribute to the visual stream quality. WFA built the app with tools and information for commentators to use from goal score tables to mini lead tables for qualification standings, goals, assists, and more. To date, 72 players and three player family members have commentated on WFA national league match streams in the last season, with more expected to contribute to the Powerchair Football World Cup coverage.
WFA's app is also designed to encourage players and spectators at home to engage in the broadcast, predictions, and social media. At the same time, it lets the WFA and FIPFA teams operate productions with a leaner production budget and crew, which is crucial as most production participants are volunteers. Dowding explains, We've developed a really user-friendly way for powerchair football athletes and their friends and families to get involved in match stream productions; as long as they can access a mobile phone, they can become a producer or commentator. At the same time, we've also raised the bar visually for how the sport is consumed, all while saving on time and costs compared to previous approaches. Without our cloud workflow, streaming matches consistently 10 hours a day at this quality would require a massive team on the ground and a lot more budget.
As WFA continues to evolve the workflow, it's also looking into other ways to attract more player commentators. Getting the players involved in commentary is crucial alongside the streaming of games. They are the experts, and t
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Inclusivity, camaraderie, and opportunity collide with fierce competition in powerchair football. This month, the sport's most talented athletes are gearing up for the 2023 FIPFA Powerchair Football World Cup, which takes place October 15-20, 2023, in Sydney, Australia. For athletes and fans who can't attend, FIPFA will deliver five days of live and on-demand video coverage of 54 matches across its YouTube and Facebook channels, while Channel 10 will also broadcast select matchups. To deliver the coverage, both will tap the Wheelchair Football Association's (WFA) production workflow, which is built on Amazon Web Services (AWS) and designed to boost audience engagement.
