Dolby Atmos arrives in Maruti Suzuki Victoris, expanding premium in-car entertainment in India

18/09/2025

September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, expanding premium in-car entertainment in India

Victoris becomes Maruti Suzuki's first car in India to feature Dolby Atmos, elevating the benchmark for in-cabin entertainment.

jpg

New Delhi, September 17, 2025: Dolby Laboratories, Inc. [NYSE: DLB], a global leader in immersive entertainment experiences, and Maruti Suzuki India Limited (MSIL), India's largest car manufacturer, join forces to bring the immersive power of Dolby Atmos to the Maruti Suzuki Victoris. Being the first Maruti Suzuki car in India to feature Dolby Atmos, the Victoris sets a new benchmark for in-car entertainment, offering an immersive audio experience that elevates every journey.

Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection between creators and their fans. In the car, entertainment in Dolby Atmos goes beyond the ordinary listening experience, revealing details with unparalleled clarity and depth. For consumers, it unlocks new levels of emotion for them to enjoy their music, podcasts, movies, and more. Dolby Atmos can turn just about every vehicle into a space where drivers and passengers get even more out of their favorite entertainment.

In India's fast-growing mid-size SUV segment, in-car entertainment has become a key factor for consumers. Integrated seamlessly with the advanced in-car audio system of the Victoris, combined with an 8-speaker setup from Infinity by Harman, Dolby Atmos transforms the cabin into a multidimensional soundstage. The audio inside the car flows with clarity and depth, enveloping every passenger so that every seat feels like the best seat. Whether it's music, podcasts, or streaming content on Gaana, the experience is more vivid, personal, and closer to real life.

Mr. Karan Grover, Senior Director, Commercial Partnerships, IMEA, Dolby Laboratories, said, At Dolby, we are committed to bringing Dolby Atmos to a broader audience of Indian consumers. Our collaboration with India's largest passenger vehicle OEM, Maruti Suzuki, represents a significant milestone in making Dolby Atmos accessible to the masses. By integrating Dolby Atmos into the Victoris, we're ensuring that Indian drivers and passengers can experience audio that feels more natural and engaging, turning every drive, short or long, into a concert on wheels.

Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, The all-new Victoris has been conceptualised to meet the evolving aspirations of dynamic, young Indians who consider the automobile as an extension of their personality. The Victoris introduces a range of new-age features for the Young Indian consumer. One that particularly stands out is the bespoke 8-speaker Infinity premium sound system and Dolby Atmos, for an elevated listening experience. Customers can also enjoy their favourite OTT shows in the Victoris with a Theater on Wheels effect for a truly cinematic experience, thanks to the Suzuki SmartPlay Pro X infotainment system featuring app store connectivity, 35 apps and OTPA updates.

With features like Level-2 ADAS, a powered tailgate, and Dolby Atmos, the Victoris sets a new standard for innovation. The collaboration between Dolby and Maruti Suzuki expands Dolby Atmos' reach in India's automotive market and reinforces Maruti Suzuki's focus on delivering advanced, technology-driven SUVs for today's consumers.

About Maruti Suzuki India Limited

Maruti Suzuki India Limited (MSIL) is India's leading passenger car manufacturer with a vast network of 4000 sales and 5000 service outlets. An extensive product portfolio of 17 vehicles across different price ranges, enables strong market presence, built on customer trust. Maruti Suzuki has an advanced Research and Development facility in Rohtak and multiple manufacturing facilities with production capacity of 26 lakh units per annum.

Copy link

Copy text

Download PDF

Download

About Dolby Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Copy link https://news.dolby.com/en-WW/254450-dolby-atmos-arrives-in-maruti-suzuki-victoris-expanding-premium-in-car-entertainment-in-india/

Related topics

Dolby Atmos

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share

Related news

December 17, 2025

Dolby Atmos

Dolby and LG Unveil a New Era of Home Audio With the World's First Soundbar Audio System Powered by Dolby Atmos FlexC... Experience Cinematic Dolby Atmos Sound, Zero Stress, and Total Freedom with Dolby Atmos FlexConnect Coming to LG's Sound Suite and Latest Lineup of TVs

December 4, 2025

Dolby Atmos

TATA MOTORS PASSENGER VEHICLES LTD. AND DOLBY LABORATORIES BRING DOLBY ATMOS TO THE ALL - NEW TATA SIERRA Dolby and TATA announced that the All-New Tata Sierra will come equipped with Dolby Atmos.

October 29, 2025

Dolby Atmos

Hyundai Motor Group Brings Dolby Atmos to Elexio, Hyundai Moto

LINK:	https://news.dolby.com/en-WW/254450-dolby-atmos-arrives-in-maruti-suzu...
	See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026