Mo-Sys forges AR partnership with VividQ
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton January 25, 2021
0 Comments
The partnership with VividQ will allow precision positioning of 3D models in augmented reality devices using computer-generated holography
Mo-Sys Engineering (www.mo-sys.com), world leader in precision camera tracking solutions for virtual studios and augmented reality, has joined in partnership with VividQ, pioneers in computer-generated holography for next-generation augmented reality (AR) displays. This allows 3D holographic projections to be placed precisely in real space, enabling users of future AR devices, like smart glasses, to explore virtual content in context with the natural environment.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-1024x576.png alt= class=lazyload wp-image-2401888 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-1024x576.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-300x169.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-768x432.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-624x351.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Mo-Sys StarTracker is a proven and powerful camera tracking technology, widely used in television production and other creative environments for applications from virtual studios to realtime set extensions. It provides precise location for the camera in XYZ space, and with free rotation.
VividQ software for computer-generated holography is used in innovative display applications from AR wearables, to head-up displays. Holography the holy grail of display technologies relies on high-performance computation of complex light patterns to project realistic objects and scenes, for example in AR devices. VividQ generates holographic projections which, thanks to the precision location of Mo-Sys, can be displayed to the user at the correct place in the real environment. This is a major advance on today's AR devices where flat (stereoscopic) objects are mismatched with the real world. By presenting holographic projections with depth, the user's eyes can focus naturally as they scan the scene.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-1024x683.jpg alt= class=lazyload wp-image-2401887 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-1024x683.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-300x200.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-768x512.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-624x416.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200.jpg 1200w data-sizes=(max-width: 1024px) 100vw, 1024px /> The possibilities and applications of augmented reality in realtime devices are only just being explored, said Michael Geissler, CEO of Mo-Sys Engineering. We are at the cutting edge of camera tracking; VividQ is at the cutting edge of computer-generated holography, and we are excited to work together to bring some of these concepts to reality.
Darran Milne, CEO of VividQ added Our partnership with Mo-Sys is key to understanding the potential of computer-generated holography in future AR applications, developing experiences where virtual objects can blend seamlessly into the real world.
North America Stories
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
Mo-Sys forges AR partnership with VividQ 
