
Canons Newest Portable Lens Sets New Zoom Standard for Form Factor By Ken Kerschbaumer, Editorial Director
Tuesday, April 9, 2024 - 9:35 am
Print This Story
Canon's big news for sports production professionals at NAB next week will be the CJ27ex7.3B, Canon's first 2/3-inch portable lens. Topping the list of features is a 27x optical zoom and the ability to span a focal range of 7.3mm to 197mm. With a built-in 2x extender, the lens' maximum telephoto reach increases to 394mm.
The CJ27ex7.3B lens is designed to be portable, with the mobility of a conventional ENG (Electronic News Gathering) lens and weighing around 4.5 pounds. The 27x zoom ratio, typically only available in 2/3-inch box lenses, is now offered in a portable lens.
Canon's newest broadcast lens has a 27x zoom ratio, typically only available in 2/3-inch box lenses.
The lens also features a new e-Xs V drive unit with advanced features to support a variety of shooting needs, says Josh Stoner, Canon U.S.A., senior technical specialist. That includes an angled 20-pin connector to diversify shooting setups and serial communication via the 12-pin cable.
Canon has also updated the menu structure and placed the display on top of the lens which improves operability and added quick power on and improved the ergonomic design, including a built-in USB-C connector to make set up and maintenance easier.
It also has focus breathing compensation which previously was only available in box lenses, says Stoner. So that will help minimize image distortion while racking focus. It also supports Automatic Restoration of Illumination Attenuation (ARIA) ii technology which helps minimize the effects of F-drop or ramping as the lens zooms out to the telephoto end. That also keeps the light levels more even throughout the image.
Stoner says his favorite feature is the wide end of the lens.
It's wider than most of our conventional ENG lenses and to have the 27x zoom ratio in a handheld lens is also amazing to me, he says. And the ability to have virtual data and control through the USB-C port and serial communication makes this lens suitable for a wide range of shooting scenarios.
Ryan Snyder, Canon U.S.A, senior technical specialist, says the Canon booth will be one of the largest one the show floor, and with demos of cameras and lenses set up in a way that invites attendees to take over as camera operators and become part of the show.
The theme for Canon's NAB booth this year is Connect, Create, Collaborate and that is reflected in the technical capabilities as well as the creative spark that may inspire in the creators that use them. Expect to see dedicated areas for things like broadcast long lenses and other products, a PTZ demo area, and a virtual production set. Attendees can control the PTZ cameras and practice composing a perfect overhead shot of the performers or create preset shots or trace routes.
More from Sports Video Group
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
29/10/2025
MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...
29/10/2025
SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...
29/10/2025
World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
26/10/2025
Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...
24/10/2025
NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...
24/10/2025
FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...