
Canons Newest Portable Lens Sets New Zoom Standard for Form Factor By Ken Kerschbaumer, Editorial Director
Tuesday, April 9, 2024 - 9:35 am
Print This Story
Canon's big news for sports production professionals at NAB next week will be the CJ27ex7.3B, Canon's first 2/3-inch portable lens. Topping the list of features is a 27x optical zoom and the ability to span a focal range of 7.3mm to 197mm. With a built-in 2x extender, the lens' maximum telephoto reach increases to 394mm.
The CJ27ex7.3B lens is designed to be portable, with the mobility of a conventional ENG (Electronic News Gathering) lens and weighing around 4.5 pounds. The 27x zoom ratio, typically only available in 2/3-inch box lenses, is now offered in a portable lens.
Canon's newest broadcast lens has a 27x zoom ratio, typically only available in 2/3-inch box lenses.
The lens also features a new e-Xs V drive unit with advanced features to support a variety of shooting needs, says Josh Stoner, Canon U.S.A., senior technical specialist. That includes an angled 20-pin connector to diversify shooting setups and serial communication via the 12-pin cable.
Canon has also updated the menu structure and placed the display on top of the lens which improves operability and added quick power on and improved the ergonomic design, including a built-in USB-C connector to make set up and maintenance easier.
It also has focus breathing compensation which previously was only available in box lenses, says Stoner. So that will help minimize image distortion while racking focus. It also supports Automatic Restoration of Illumination Attenuation (ARIA) ii technology which helps minimize the effects of F-drop or ramping as the lens zooms out to the telephoto end. That also keeps the light levels more even throughout the image.
Stoner says his favorite feature is the wide end of the lens.
It's wider than most of our conventional ENG lenses and to have the 27x zoom ratio in a handheld lens is also amazing to me, he says. And the ability to have virtual data and control through the USB-C port and serial communication makes this lens suitable for a wide range of shooting scenarios.
Ryan Snyder, Canon U.S.A, senior technical specialist, says the Canon booth will be one of the largest one the show floor, and with demos of cameras and lenses set up in a way that invites attendees to take over as camera operators and become part of the show.
The theme for Canon's NAB booth this year is Connect, Create, Collaborate and that is reflected in the technical capabilities as well as the creative spark that may inspire in the creators that use them. Expect to see dedicated areas for things like broadcast long lenses and other products, a PTZ demo area, and a virtual production set. Attendees can control the PTZ cameras and practice composing a perfect overhead shot of the performers or create preset shots or trace routes.
More from Sports Video Group
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
25/06/2026
Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...
25/06/2026
Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...
25/06/2026
Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...
25/06/2026
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...
25/06/2026
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...