New KODAK Archive Package Helps Independent Filmmakers Preserve Art

Kodak is launching a pioneering archival program for UK customers today as part of the company's continuing focus on independent filmmakers. In collaboration with Cinelab London, the KODAK Archive Package offers flat-rate pricing for film, digital recording and processing. This allows Kodak to work with independent content owners to deliver a cost effective archive master on film regardless of the origination format of a production.

At Kodak, we believe it's imperative that today's art is available to future generations for a long time to come, said Kodak's Andrew Evenski, president and general manager, Entertainment & Commercial Films, Eastman Kodak Company. Independently produced projects are a fundamental piece of our cultural and cinematic legacy, and film is the only proven method for safeguarding their survival. We designed this program with Cinelab, a high-quality service provider, to make it easy and cost effective for those outside the studio system to create a film element of their work.

Through the KODAK Archive Package, filmmakers can get a single affordable price for any title shot on digital or analogue. The package includes film stock from Kodak, and ARRILASER recording, optical sound recording and lab processing services from Cinelab London. As the main point of contact, Kodak will provide a quote and single invoice to independent producers and content owners, saving them from the time-consuming process of pursuing competitive rates in the market. Anyone seeking to preserve content simply delivers the data drive (image and sound) of their final cut, and in return, receives separate 35mm image and audio film preservation elements.

By combining our strengths, Kodak and Cinelab are helping the independent creative community eliminate the risk of losing their projects to time and obsolescence, said Adrian Bull, managing director of Cinelab London. So much passion, creativity, time and money go into producing a story. The KODAK Archive Package simplifies the process and makes it affordable to include a line item in every budget for a film element.

Kodak plans to expand the Archive Package to other regions soon. UK customers can call Kodak to get quote at +0870.850.1904 or email ARCHIVEUK@KODAK.COM.

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About Kodak

Kodak is a technology company focused on imaging. We provide - directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com , follow us on Twitter @Kodak, or like us on Facebook at KodakNow.

About Kodak's Entertainment Imaging Business

Kodak's Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. For more information, visit www.kodak.com/go/motion. Follow us on Facebook (facebook.com/KodakMotionPictureFilm), Twitter (@Kodak_ShootFilm), and YouTube (youtube.com/KodakShootFilm).

About Cinelab London

Cinelab London is the last full service film laboratory in the UK providing comprehensive services for filmmakers and archivists. As well as photochemical 8/16 & 35mm negative processing, printing and positive developing it has the widest range of telecines and scanners for new and archival film, and a class leading digital restoration capability for film and video. Visit us at www.cinelab.london and follow us on twitter @cinelablondon.

(Kodak is a trademark.)

Media contact: ignite strategic communications Sally Christgau (sally@ignite.bz)

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