S4C appoints Geraint Evans as chief executive

Currently interim chief content officer at the channel, Evans starts his new role in January

By Matthew Corrigan

Published: November 12, 2024

Currently interim chief content officer at the channel, Evans starts his new role in January

target=_blank title=Share on LinkedIn class=share-linkedin> Currently interim chief content officer at the channel, Evans starts his new role in January

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S4C has announced Geraint Evans will take up the role of chief executive.

Joining the channel as its news and current affairs commissioner in 2019, Evans was responsible for the development of its digital news service before becoming director of content and publishing strategy. In the last year, he served as acting chief executive for a period of six months. He is currently interim chief content officer and leads the channel's commissioning team.

Geraint Evans, incoming chief executive, S4C In a media career spanning more than a quarter of a century, Evans was a journalist for ITV Cymru and a correspondent on current affairs programme Y Byd a Bedwar (The World on Four) before becoming the series editor and head of ITV's Welsh programmes.

Guto Bebb, interim chairman of S4C, commented, Geraint is passionate about producing Welsh-language content and the need to nurture the creative sector which is a key partner for S4C. He brings a wealth of experience and understanding of the industry here in Wales and beyond to his new role. As the director who has led the digital development of the channel, he has a clear vision of the path that S4C needs to take in order to ensure a prosperous future. He is a natural leader who can unite staff and stakeholders as the channel begins a new chapter.

After a thorough external appointment process, which included consultation with the management team, staff and Bectu Union, the board's decision was unanimous. We are all extremely pleased about this exciting appointment. We are also grateful to Sioned Wiliam for serving as interim chief executive during the past few months. It has been a pleasure working with her.

Evans added, It is truly a privilege to have the opportunity to lead a channel that I have watched and produced content for throughout my career. S4C has a key role to play in enabling people to live their lives through the Welsh language, to attract new speakers and to maintain Welsh as a living and relevant language. As our viewing habits change, it is essential that S4C changes and attracts, inspires and entertains our audiences, on whatever platform they choose to watch. I look forward to the challenge, knowing that there are talented and creative teams here at S4C, in the production sector and among our external stakeholders, who share the same passion and vision of having a channel that serves the whole of Wales .

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