This year was special as it was a symbol of the community returning to some semblance of normalcy after 20 months in isolation. Adding the lighting of the towers at American Tobacco Campus and Rocky Mount Mills is a great way to showcase the reach of Capitol Broadcasting and reinforce our commitment to the regions we serve.
WRAL-TVs Leesa Moore
WRAL-TV's Michelle McNeil captured this photo of the WRAL-TV aglow for the holidays after the Tower Lighting on Wednesday, December 1, 2021.
Capitol Broadcasting brought the best of three different company locations together to brighten the Triangle for the holidays by lighting the towers at WRAL-TV, American Tobacco and Rocky Mount Mills on Wednesday, December 1, 2021.
In a first step towards a return to normalcy, events for the public were held at American Tobacco and Rocky Mount Mills, with fun from all three locations broadcast in a half-hour special on WRAL-TV at 7pm.
A Long-time Tradition
Several employees involved in the annual event have been part of bringing the fun to the Triangle for many years.
This my 21st Tower lighting I had and active role in, said WRAL-TV News Chief Photographer Ed Wilson. I have seen 31 Tower lightings during my time at CBC.
The event was exciting as always, he said of the 2021 event. I love this time of year so much joy and hope in the air.
CBC has been lighting the TV tower for the holidays for 63 years.
I truly believe turning our 300-foot TV tower into a lighted tree is CBCs gift to the community, said WRAL-TV Director of News Operations, Sports & Special Projects Leesa Moore. It is a time-honored tradition that Im proud to have been part of for over 30 years.
WRAL-TV News Producer Kelly Riner plays a key role in the production every year.
Tower Lighting is always a HUGE project for multiple departments and CBC divisions, she said. Its great getting to work with everyone on something thats happy and brings joy!
From the CBC teams who decorate the company properties to the Master Control operators and engineers who make sure the lights light and the broadcast stays on air, a large number of employees come together to make the night a success.
I really feel like the decorations outside looked the best theyve ever looked, said Riner. From our anchors on the plaza to the ones in the field, everyone brought their A-game.
A large crew worked on the ground, and two staffers even took to the air as WRAL-TV News Photographer Keith Baker and pilot Robbie Jones provided an incredible Sky 5 view of the festivities.
WRAL-TV personalities did hosting duties on all three campuses.
WRAL-TV's Dan Haggerty had a very special helper from the crowd, Libby, to help him flip the switch to light the Rocky Mount Mills Tower on Wednesday, December 1, 2021. (photo courtesy of RMM's Julie Baggett)
Lena Tillett pulled double duty doing live shots and emceeing the live event at ATC, explained Riner. Dan Haggerty found a little girl in the crowd who was so excited about the tower lighting there. He let her push the magic button and made for one of the most memorable moments in the show. Our featured entertainer, Rory John Zak got David to dance a little!
WATCH: WRAL.com VIDEO So cute: Little girl presses button to light tower at Rocky Mount Mills
The night is full of excited energy among the staff.
We had a great team in the control room and in the remote truck outside, said Riner. There was truly so much experience working on that show and I think thats what made it all work. We were certainly thrown some curveballs and challenges, but everything was clean on air just a true testament to the team we had in EVERY position.
Im so grateful the company values this tradition and am honored to be part of it every year.
WRAL-TVs Kelly Riner
CBC stays in tune with the community, to truly make the event meaningful.
We always try to match the tone of the special to the year our viewers have experienced, said Moore. In 2001 for example, we produced a more somber, but powerful program with The Durham Police Choir as our performers. We ended the show with a collection of first responder vehicles lining the WRAL driveway. It was a message of thanks and hope.
Having actual events in Durham and Rocky Mount Mills, as well as having a few viewers standing outside to see the anchors flip the switch in Raleigh, was a big change from last December.
This year was special as it was a symbol of the community returning to some semblance of normalcy after 20 months in isolation, said Moore. Adding the lighting of the towers at American Tobacco Campus and Rocky Mount Mills is a great way to showcase the reach of Capitol Broadcasting and reinforce our commitment to the regions we serve.
American Tobacco handed out 2,000 light wands courtesy of Dominion Energy and NC811 at the Tower Lighting on Wednesday, December 1, 2021. (Photo courtesy of ATC's Valerie Ward)
Lucky Strike Lights in Durham, Fun Brewing in Rocky Mount
CBC lit the Lucky Strike Tower at American Tobacco for the 17th time this year. An estimated 3,000 to 4,000 folks came to participate in the fun in person as the program showcased young talent from Durham and around the Triangle. American Tobacco gave away 2,000 light wants courtesy of Dominion Energy and NC811.
The energy created by the LIVE audience was amazing! said ATC Events & Property Experience Director Valerie Ward.
The crew at ATC was happy to welcome guests back to the nights festivities. Last year the tower lighting went on with no guests due to the pandemic.
Rocky Mount Mills hosted a variety of activities and special guests for the folks who came to campus for their arm of the tower lighting trio.
We had so much fun kicking
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
24/04/2024
FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...
24/04/2024
NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...
24/04/2024
LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...
24/04/2024
WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...
24/04/2024
GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...
24/04/2024
24 04 2024 - Media release Screen Australia celebrates Australian projects bound...
24/04/2024
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...
24/04/2024
Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....
24/04/2024
Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...
24/04/2024
Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...
24/04/2024
To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...
24/04/2024
Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...
24/04/2024
Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...
24/04/2024
Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...
24/04/2024
Arnold Schwarzenegger and Sylvester Stallone sit for a chat when TMZ Presents: Arnold & Sly: Rivals, Friends, Icons debuts on Fox Tuesday, April 23. The pair di...
24/04/2024
Lionsgate Television said it signed a new multiyear employment agreement with executive VP, worldwide production, Gary Goodman....
24/04/2024
Miguelangel Lopez, WTMO Orlando (Florida) VP of news, has been named regional VP of news and content for WTMO, WRMD Tampa and WWDT Fort Myers, effective immedia...
23/04/2024
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab)
For newsroom...
23/04/2024
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES:
PRO...
23/04/2024
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported
Monthly Active Users grew 19% Y/Y to 615 million.
Subscri...
23/04/2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt:
M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition
23 April, 2024
Media releases
The prestigious award is now in its third yea...
23/04/2024
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...
23/04/2024
WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...
23/04/2024
MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...
23/04/2024
LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...
23/04/2024
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG
By Jenny Priestley
Pub...
23/04/2024
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D
By Matthew Corrigan
Published: April 23, 2024 ...
23/04/2024
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability
By Matthew Corrigan
Publ...
23/04/2024
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022
By Matthew Corrigan
Published: April 23, 2024
He pla...
23/04/2024
IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...
23/04/2024
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
23/04/2024
Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...
23/04/2024
Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...
23/04/2024
Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...
23/04/2024
Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...
23/04/2024
Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...
23/04/2024
Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...
This year was special as it was a symbol of the community returning to some semblance of normalcy after 20 months in isolation. Adding the lighting of the towers at American Tobacco Campus and Rocky Mount Mills is a great way to showcase the reach of Capitol Broadcasting and reinforce our commitment to the regions we serve. 
