MONTREAL, CANADA, August 19 2025 - NEP Middle East & Asia, a division of NEP Group, has selected Grass Valley as a core technology partner for a major expansion of its IP-based outside broadcast capabilities across the Middle East.
The agreement includes deploying LDX 150 premium live cameras, Kayenne XP switchers, Creative Grading panels, CCS-One centralized control systems, and SuperXpander large lens adaptors. Designed from the ground up around native-IP workflows, the OB units will enhance NEP's ability to deliver high-end live productions across major events in Saudi Arabia, the UAE, and the broader region. This investment reflects NEP's ongoing commitment to setting the benchmark in broadcast technology and services, said Jean Claude Rahme, Chief Technology Officer for NEP Middle East & Asia. Grass Valley provides reliability, innovation, great partnership and compatibility in our TFC broadcast orchestration platform - all of which offer our clients unparalleled quality and flexibility in live production.
The two identical IP OB facilities will play a key role in NEP's support of broadcasters, rightsholders, and content producers of high-profile sports, entertainment and cultural events. The scale of the deployment-and its alignment with IP-first, software-defined production models-positions NEP as a reference point for broadcasters and production companies throughout the region.
NEP is raising the bar for what's possible in live production, and we're proud to help power that vision, said Hany Bartella, Vice President of Sales, Middle East and Africa at Grass Valley. This partnership goes beyond technology-it's about leading the media revolution in one of the world's most dynamic markets.
This landmark deployment is expected to accelerate broader adoption of IP production models across the Middle East. As NEP brings its IP fleet of TFC-powered facilities and full range of media services into key markets, it continues to grow its ability to offer clients more flexible, efficient, and future-ready live production solutions.
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About Grass Valley
Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution
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MONTREAL, CANADA, August 19 2025 - NEP Middle East & Asia, a division of NEP Group, has selected Grass Valley as a core technology partner for a major expansion of its IP-based outside broadcast capabilities across the Middle East.
