En Colombia, el sonido del xito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Seg n datos de Spotify, el 58% de quienes escuchan a artistas femeninas en el pa s son mujeres, lo que refleja un ecosistema vibrante donde se apoyan y se elevan entre s .
Y la tendencia es clara: en los ltimos cinco a os, las reproducciones de artistas femeninas en Colombia se han multiplicado por cinco, mientras que el cat logo de canciones de mujeres colombianas ha crecido un 36%. El impacto va mucho m s all de las fronteras nacionales. A nivel global, las artistas colombianas han visto crecer sus streams 170 veces en la ltima d cada, consolidando su estatus como exportadoras culturales que conquistan audiencias en todo el mundo.
Este crecimiento refleja una industria en transformaci n. Como se ala Mia Nygren, Managing Director para Am rica Latina en Spotify: La industria ha evolucionado enormemente en la d cada que Spotify lleva en Latinoam rica, y el papel de las mujeres tambi n ha cambiado. Los n meros lo reflejan: no solo en streams, tambi n en regal as. Aun as , sabemos que queda mucho por hacer, y por eso seguimos creando espacios e iniciativas para visibilizar y potenciar a las mujeres en la m sica .
Empowerment Days: Construyendo comunidad en Bogot Para mantener este impulso y atender los retos que persisten, Spotify celebr recientemente la tercera edici n de Empowerment Days en Casa Spotify Bogot . Dise ado por y para mujeres de la industria musical, este evento es un pilar de la iniciativa global EQUAL de Spotify. EQUAL, que apoya a mujeres artistas y creadoras dentro y fuera de la plataforma, ha respaldado a m s de 1.200 embajadoras en todo el mundo.
Durante dos d as, managers, productoras, artistas y creadoras se reunieron para compartir consejos y reflexionar sobre los desaf os nicos que enfrentan las mujeres en la m sica. Uno de los momentos destacados fue un panel con Mia, la manager Rebeca Le n y la cantautora ELENA ROSE, donde se abordaron temas como la educaci n, la independencia y la importancia de la alfabetizaci n financiera.
NEXT
Mi recomendaci n n mero uno es la educaci n , aconsej ELENA ROSE. Ent rate de todo, lee lo que firmas, entiende cada reuni n. As evitar s los errores que otras artistas ya han cometido.
Le n reforz esta idea al afirmar: Tenemos que hablar y entender sobre dinero. No todo son shows o presentaciones. Cada idea creativa debe generar ingresos para que puedas vivir de lo que amas.
Un movimiento en marcha Empowerment Days no solo fue un espacio de di logo, tambi n una celebraci n del talento. Adem s de las conversaciones, el evento vibr con m sica en vivo de artistas EQUAL como Ysa C, Delfina Dib y ELENA ROSE, reforzando la energ a y el esp ritu que sostienen este movimiento.
Y esto es solo el comienzo. Spotify mantiene su compromiso de seguir impulsando y amplificando las voces de mujeres que no solo participan, sino que est n dando forma al futuro de la m sica en Colombia y en el mundo.
Escucha la playlist EQUAL Andes en Spotify para descubrir m sica de mujeres artistas de toda la regi n:
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En Colombia, el sonido del xito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Seg n datos de Spotify, el 58% de quienes escuchan a artistas femeninas en el pa s son mujeres, lo que refleja un ecosistema vibrante donde se apoyan y se elevan entre s .
