La escucha de podcasts ha crecido exponencialmente en a os recientes y la oferta period stica es cada vez mayor. As que no debe sorprender que m s del 50% de los millennials y centennials mexicanos tienen al podcast en un rango m s alto de confianza sobre medios tradicionales, incluyendo las noticias en televisi n nacional, la radio y los peri dicos, de acuerdo con el reporte Culture Next de Spotify.
Es un hecho que el podcasting ha cambiado al periodismo, pero la formaci n de los futuros reporteros y profesionales para producir podcast sigue siendo relativamente escasa. Esto motiv el acercamiento de Spotify con IBERO con el fin de reunir a expertos en periodismo y audio digital para crear un curso que aporte las bases para cualquiera que desee incursionar en el formato.
Durante d cadas, los estudiantes de comunicaci n se especializaron en reas como televisi n, radio, o el periodismo. La IBERO fue una de las primeras universidades en M xico que logr consolidar un proyecto radiof nico que ha tenido una influencia indiscutible durante varias generaciones.
Ahora que las reglas cambiaron y surgieron nuevos canales de distribuci n, los estudiantes de comunicaci n y de otros campos, adem s de entusiastas del audio, quieren entender el lenguaje del podcast y del streaming de audio porque s lo as podr n hablarle a su generaci n.
Ese fue el punto de partida que reuni a Spotify y la IBERO para crear un primer curso con el objetivo de generar mayor inter s en el formato y brindar mecanismos que permitan profesionalizar a esta naciente industria.
El director de Comunicaci n Institucional de la Universidad Iberoamericana, Carlos Valle, celebr que, gracias a esta iniciativa de vinculaci n con Spotify, se abra la posibilidad para que personas que conozcan, se interesen o dediquen a la grabaci n de productos sonoros, puedan ampliar su contexto te rico y pr ctico y se especialicen en este campo de generaci n de contenidos para medios audiovisuales y digitales.
En los pr ximos a os, a medida que m s y m s personas se conviertan en creadores de audio, Spotify buscar que los mejores de ellos puedan alcanzar a su audiencia y construir sus carreras en nuestra plataforma, dijo Javier Pi ol, director de Spotify Studios para Latinoam rica. Queremos ser el lugar donde educadores y emprendedores, narradores y periodistas puedan transformar la forma de contar historias a trav s del audio.
El curso en l nea que inicia el 9 de noviembre y tendr un mes de duraci n, consta de 25 horas de clases y 10 conferencias con reconocidos podcasters, periodistas, profesionales del audio como Mar a Jes s Espinosa, directora de Audio de PRISA; Lucina Melesio, periodista y conductora de Un Poco de Contexto; Laura Ubat , productora de Adonde Media; Gabriela Warkentin, titular de As las Cosas de W Radio y Al Habla de El Pa s; Paulina Chavira, conductora en El Caf de la Ma ana; y Catalina May, creadora de Las Raras.
El audioperiodismo permite contar historias de largo aliento, ofreciendo foco y contexto, contando historias que identifiquen al oyente con la problem tica suscitada, dijo a For The Record, Mar a Jes s Espinosa, Directora de Audio de PRISA. Estoy convencida de que las grandes y mejores historias de investigaci n period stica se har n en formato audio.
Lucina Melesio, quien abordar en el curso el tema de la pre-producci n para realizar un p dcast narrativo, comparti que el mayor reto es mantener un balance entre documentarse bien pero de forma r pida y sin perder coyuntura, adem s de encontrar una forma original de contar historias para sorprender a los oyentes.
En este curso quiero que las personas sepan todo lo b sico que siempre quisieron saber sobre podcast en espa ol y que terminen con un abanico de referentes de narraci n sonora en nuestro idioma, comparti Laura Ubat , quien ha producido podcasts como Lado B.
Al finalizar el curso, se abrir una convocatoria para desarrollar cinco podcasts de investigaci n acad mica de la IBERO y las piezas seleccionadas contar n con asesor a de expertos de Spotify durante la producci n.
Para conocer m s sobre el curso puedes visitar el sitio de la Ibero.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
30/09/2026
New Solution Expands Harmonic's Network Intelligence Portfolio and Brings Comcast-Developed Fiber Monitoring Technology to Broadband Operators, Providing Re...
30/09/2026
Thank you to Film-TV Video for the original article - you can view it here
It was early 1983. I had just turned 21 when I joined Hitachi Denshi's European...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
30/09/2026
Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
La escucha de podcasts ha crecido exponencialmente en a os recientes y la oferta period stica es cada vez mayor. As que no debe sorprender que m s del 50% de los millennials y centennials mexicanos tienen al podcast en un rango m s alto de confianza sobre medios tradicionales, incluyendo las noticias en televisi n nacional, la radio y los peri dicos, de acuerdo con el reporte Culture Next de Spotify. 
