
La escucha de podcasts ha crecido exponencialmente en a os recientes y la oferta period stica es cada vez mayor. As que no debe sorprender que m s del 50% de los millennials y centennials mexicanos tienen al podcast en un rango m s alto de confianza sobre medios tradicionales, incluyendo las noticias en televisi n nacional, la radio y los peri dicos, de acuerdo con el reporte Culture Next de Spotify.
Es un hecho que el podcasting ha cambiado al periodismo, pero la formaci n de los futuros reporteros y profesionales para producir podcast sigue siendo relativamente escasa. Esto motiv el acercamiento de Spotify con IBERO con el fin de reunir a expertos en periodismo y audio digital para crear un curso que aporte las bases para cualquiera que desee incursionar en el formato.
Durante d cadas, los estudiantes de comunicaci n se especializaron en reas como televisi n, radio, o el periodismo. La IBERO fue una de las primeras universidades en M xico que logr consolidar un proyecto radiof nico que ha tenido una influencia indiscutible durante varias generaciones.
Ahora que las reglas cambiaron y surgieron nuevos canales de distribuci n, los estudiantes de comunicaci n y de otros campos, adem s de entusiastas del audio, quieren entender el lenguaje del podcast y del streaming de audio porque s lo as podr n hablarle a su generaci n.
Ese fue el punto de partida que reuni a Spotify y la IBERO para crear un primer curso con el objetivo de generar mayor inter s en el formato y brindar mecanismos que permitan profesionalizar a esta naciente industria.
El director de Comunicaci n Institucional de la Universidad Iberoamericana, Carlos Valle, celebr que, gracias a esta iniciativa de vinculaci n con Spotify, se abra la posibilidad para que personas que conozcan, se interesen o dediquen a la grabaci n de productos sonoros, puedan ampliar su contexto te rico y pr ctico y se especialicen en este campo de generaci n de contenidos para medios audiovisuales y digitales.
En los pr ximos a os, a medida que m s y m s personas se conviertan en creadores de audio, Spotify buscar que los mejores de ellos puedan alcanzar a su audiencia y construir sus carreras en nuestra plataforma, dijo Javier Pi ol, director de Spotify Studios para Latinoam rica. Queremos ser el lugar donde educadores y emprendedores, narradores y periodistas puedan transformar la forma de contar historias a trav s del audio.
El curso en l nea que inicia el 9 de noviembre y tendr un mes de duraci n, consta de 25 horas de clases y 10 conferencias con reconocidos podcasters, periodistas, profesionales del audio como Mar a Jes s Espinosa, directora de Audio de PRISA; Lucina Melesio, periodista y conductora de Un Poco de Contexto; Laura Ubat , productora de Adonde Media; Gabriela Warkentin, titular de As las Cosas de W Radio y Al Habla de El Pa s; Paulina Chavira, conductora en El Caf de la Ma ana; y Catalina May, creadora de Las Raras.
El audioperiodismo permite contar historias de largo aliento, ofreciendo foco y contexto, contando historias que identifiquen al oyente con la problem tica suscitada, dijo a For The Record, Mar a Jes s Espinosa, Directora de Audio de PRISA. Estoy convencida de que las grandes y mejores historias de investigaci n period stica se har n en formato audio.
Lucina Melesio, quien abordar en el curso el tema de la pre-producci n para realizar un p dcast narrativo, comparti que el mayor reto es mantener un balance entre documentarse bien pero de forma r pida y sin perder coyuntura, adem s de encontrar una forma original de contar historias para sorprender a los oyentes.
En este curso quiero que las personas sepan todo lo b sico que siempre quisieron saber sobre podcast en espa ol y que terminen con un abanico de referentes de narraci n sonora en nuestro idioma, comparti Laura Ubat , quien ha producido podcasts como Lado B.
Al finalizar el curso, se abrir una convocatoria para desarrollar cinco podcasts de investigaci n acad mica de la IBERO y las piezas seleccionadas contar n con asesor a de expertos de Spotify durante la producci n.
Para conocer m s sobre el curso puedes visitar el sitio de la Ibero.
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
14/07/2025
Enhancing Public Service Broadcasting with
Innovation, Accuracy & Sustainability
New regional detail and local towns featured...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...