The Mill welcomes Pete King as Executive Producer for Automotive

The Mill is pleased to announce the hire of Pete King as Executive Producer for their automotive clients and brands.

Pete will be based out of The Mill in Los Angeles and will be working alongside Alistair Thompson, Executive Vice President, International and the team of artists, technicians and producers creating world-class content and responding to the unique needs of global automotive advertisers and brands.

He joins The Mill from Big Block where he was an Executive Producer and responsible for leading the production team that launched the Big Block Design Group (BBDG), and prior to that was at A52 where he worked as a Senior VFX Producer.

Pete has a deep understanding and extensive experience in producing complex and innovative car commercials, collaborating on high-profile auto brands with Team One, Mullen, David&Goliath, Digitas, Team Detroit, Doner and Innocean Worldwide.

He has produced the BMW M5 TV and viral sensation Bullet', a series of digital campaigns with Digitas Boston for GMC, the Emmy nominated opening title sequence for Cosmos: A Spacetime Odyssey and the rebrands for ESPN for the NFL franchise shows packages.

Alistair Thompson, EVPI says, It's great to have Pete on board, his insight and know-how is boundless. His understanding and experience bolster our Automotive team as we push new boundaries at The Mill to evolve our creative and technical solutions and continue to craft exceptional and photo-real CG cars.

Pete King

Pete King is Executive Producer and is based out of the Los Angeles studio where he leads the production team in delivering cutting-edge content to The Mill's automotive clients and brands.

Pete has 13 years of experience producing CG, live-action and design projects. Prior to joining The Mill, he was Executive Producer at Big Block where he led high-profile car commercials including the viral BMW Bullet' and a series of digital campaigns for GMC. In addition, Pete has produced content for notable brands such as Gatorade The Inside Edge' and the Emmy-nominated opening title sequence for National Geographic docuseries Cosmos: A Spacetime Odyssey'.

A natural strategist with an aptitude for innovation, Pete continues to expand and strengthen The Mill's automotive team while generating creative, technical solutions to meet our clients' visions.

A little about The Mill

The Mill is a visual effects and content creation studio collaborating on VFX, digital and design projects for the advertising, games and music industries. We partner with the world's best agencies, groundbreaking directors, creative firms and visionary brands.

We have over 25 years of insight and pride ourselves on forming partnerships built on creative excellence and cutting-edge technologies.

At its center, The Mill is a creative culture of talented artists from multinational and homegrown backgrounds, nurturing innovation, flexibility and diverse ideas. This enables us to offer creative solutions across all our studios from London, New York, Los Angeles and Chicago.

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards, including Cannes Gold Lions, an array of D&AD Pencils, APA's, British Arrows, AICPs, CLIOS and VES Statues to name a few.

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