Bitmovin, a world leader in online video technology, announces that Hulu in Japan, a leader of online video streaming service operated by HJ Holdings, Inc. Minato-ku, Tokyo, President: Hiroyuki Oho, hereinafter referred to as HJ, in collaboration with PLAY Inc., a leading company of Online Video Platform in Japan (Shibuya-ku, Tokyo, President: Kazumichi Kuroda, hereinafter referred to as PLAY) have selected Bitmovin Encoding to deliver high-quality video to any device at massively optimized bitrates. The solution was delivered by Bitmovin's appointed Japanese integration partner Itochu Cable Systems, (Shinagawa-ku, Tokyo, President and CEO: Kenji Tsuchiya, hereinafter referred to as ICS), with further technical support provided by Bitmovin's global solutions and engineering team.
HJ runs an online video delivery service that allows its subscribers to access a library of content which features over 50,000 titles, including everything from movies and TV shows to documentaries and anime. In order to ensure that its subscribers were receiving the best possible video quality at the lowest possible bitrate, HJ chose Bitmovin's cutting edge Per-Title, 3-Pass and Multi-Codec encoding technologies to achieve this.
Hulu is home to a library of world-class content in Japan, and we are always striving to ensure that the online experience matches it. Bitmovin is helping us to achieve that through their Per-Title, 3-Pass and Multi-Codec encoding technologies which allows us to deliver the highest video quality within our customers'. Thanks to Bitmovin, we can continue to exceed the expectations of our customers by offering an enhanced viewing experience, while simultaneously reducing costs. HJ / PLAY said.
HJ and PLAY primarily selected Bitmovin's encoding technology because of the agile nature of its products and API's. Bitmovin's Per-Title encoding technology allows the encoder to contextually adjust the resolution & bitrate ladder of each individual piece of content, ensuring that video quality is consistent across the entire platform, and that only necessary bits are spent to meet that target. These features enable HJ to offer content on the platform faster, significantly improve picture quality, and reduce operational costs through reduced origin storage and CDN delivery bills.
Another feature HJ adopted was Bitmovin's 3-Pass encoding, which radically transforms the encoding process by starting with a rapid high-level analysis to identify appropriate encoding settings as well as pre- and post-processing steps required for each part of the video. The leads to an average bitrate reduction of 10-15% over a standard single or multi-pass encode without any reduction in video quality.
The combination of Bitmovin's Per-Title and 3-Pass encoding has made it possible for HJ to deploy multiple codecs, allowing the entire library to be optimized for every piece of content and for every device, leading to a hyper-bandwidth efficient workflow.
Bitmovin are shaping the future of video having quickly become the go-to company for media and entertainment brands whose multi-screen OTT needs continue to set new technology benchmarks, which is why we designed our Cloud native encoding technology with compatibility and flexibility in mind, added David Godfrey, Vice President & General Manager Asia Pacific at Bitmovin. Working closely with ICS, we have been able to offer HJ a tailored version of Bitmovin's content aware multi pass encoding technology, making it compatible with their business model and resolution-based subscription packages. We look forward to our continued partnership with HJ and PLAY, and look forward to enhancing their workflow with features such as Ultra HD, 8K, HDR10+, Dolby Vision, Dolby Atmos and AV1
We are a multi-vendor SIer specializing in communications, broadcasting and sound, and we have developed multi-screen OTT in the most important field in recent years. Thanks to the fact that Bitmovin encoding has been adopted in Hulu online distribution service in Japan with great cooperation and support from PLAY . I believe that all of Bitmovin s latest technologies such as Per-Title, 3-Pass and Multi-travel will contribute to improving service quality and reducing operating costs. Kenji Tsuchiya President and CEO ICS .
Most recent headlines
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Bitmovin, a world leader in online video technology, announces that Hulu in Japan, a leader of online video streaming service operated by HJ Holdings, Inc. Minato-ku, Tokyo, President: Hiroyuki Oho, hereinafter referred to as HJ, in collaboration with PLAY Inc., a leading company of Online Video Platform in Japan (Shibuya-ku, Tokyo, President: Kazumichi Kuroda, hereinafter referred to as PLAY) have selected Bitmovin Encoding to deliver high-quality video to any device at massively optimized bitrates. The solution was delivered by Bitmovin's appointed Japanese integration partner Itochu Cable Systems, (Shinagawa-ku, Tokyo, President and CEO: Kenji Tsuchiya, hereinafter referred to as ICS), with further technical support provided by Bitmovin's global solutions and engineering team.
