Bitmovin, a world leader in online video technology, announces that Hulu in Japan, a leader of online video streaming service operated by HJ Holdings, Inc. Minato-ku, Tokyo, President: Hiroyuki Oho, hereinafter referred to as HJ, in collaboration with PLAY Inc., a leading company of Online Video Platform in Japan (Shibuya-ku, Tokyo, President: Kazumichi Kuroda, hereinafter referred to as PLAY) have selected Bitmovin Encoding to deliver high-quality video to any device at massively optimized bitrates. The solution was delivered by Bitmovin's appointed Japanese integration partner Itochu Cable Systems, (Shinagawa-ku, Tokyo, President and CEO: Kenji Tsuchiya, hereinafter referred to as ICS), with further technical support provided by Bitmovin's global solutions and engineering team.
HJ runs an online video delivery service that allows its subscribers to access a library of content which features over 50,000 titles, including everything from movies and TV shows to documentaries and anime. In order to ensure that its subscribers were receiving the best possible video quality at the lowest possible bitrate, HJ chose Bitmovin's cutting edge Per-Title, 3-Pass and Multi-Codec encoding technologies to achieve this.
Hulu is home to a library of world-class content in Japan, and we are always striving to ensure that the online experience matches it. Bitmovin is helping us to achieve that through their Per-Title, 3-Pass and Multi-Codec encoding technologies which allows us to deliver the highest video quality within our customers'. Thanks to Bitmovin, we can continue to exceed the expectations of our customers by offering an enhanced viewing experience, while simultaneously reducing costs. HJ / PLAY said.
HJ and PLAY primarily selected Bitmovin's encoding technology because of the agile nature of its products and API's. Bitmovin's Per-Title encoding technology allows the encoder to contextually adjust the resolution & bitrate ladder of each individual piece of content, ensuring that video quality is consistent across the entire platform, and that only necessary bits are spent to meet that target. These features enable HJ to offer content on the platform faster, significantly improve picture quality, and reduce operational costs through reduced origin storage and CDN delivery bills.
Another feature HJ adopted was Bitmovin's 3-Pass encoding, which radically transforms the encoding process by starting with a rapid high-level analysis to identify appropriate encoding settings as well as pre- and post-processing steps required for each part of the video. The leads to an average bitrate reduction of 10-15% over a standard single or multi-pass encode without any reduction in video quality.
The combination of Bitmovin's Per-Title and 3-Pass encoding has made it possible for HJ to deploy multiple codecs, allowing the entire library to be optimized for every piece of content and for every device, leading to a hyper-bandwidth efficient workflow.
Bitmovin are shaping the future of video having quickly become the go-to company for media and entertainment brands whose multi-screen OTT needs continue to set new technology benchmarks, which is why we designed our Cloud native encoding technology with compatibility and flexibility in mind, added David Godfrey, Vice President & General Manager Asia Pacific at Bitmovin. Working closely with ICS, we have been able to offer HJ a tailored version of Bitmovin's content aware multi pass encoding technology, making it compatible with their business model and resolution-based subscription packages. We look forward to our continued partnership with HJ and PLAY, and look forward to enhancing their workflow with features such as Ultra HD, 8K, HDR10+, Dolby Vision, Dolby Atmos and AV1
We are a multi-vendor SIer specializing in communications, broadcasting and sound, and we have developed multi-screen OTT in the most important field in recent years. Thanks to the fact that Bitmovin encoding has been adopted in Hulu online distribution service in Japan with great cooperation and support from PLAY . I believe that all of Bitmovin s latest technologies such as Per-Title, 3-Pass and Multi-travel will contribute to improving service quality and reducing operating costs. Kenji Tsuchiya President and CEO ICS .
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Bitmovin, a world leader in online video technology, announces that Hulu in Japan, a leader of online video streaming service operated by HJ Holdings, Inc. Minato-ku, Tokyo, President: Hiroyuki Oho, hereinafter referred to as HJ, in collaboration with PLAY Inc., a leading company of Online Video Platform in Japan (Shibuya-ku, Tokyo, President: Kazumichi Kuroda, hereinafter referred to as PLAY) have selected Bitmovin Encoding to deliver high-quality video to any device at massively optimized bitrates. The solution was delivered by Bitmovin's appointed Japanese integration partner Itochu Cable Systems, (Shinagawa-ku, Tokyo, President and CEO: Kenji Tsuchiya, hereinafter referred to as ICS), with further technical support provided by Bitmovin's global solutions and engineering team.
