Sony Pixel Power calrec Sony

Hulu in Japan selects Bitmovin to deliver next-generation online experiences

15/09/2019

Bitmovin, a world leader in online video technology, announces that Hulu in Japan, a leader of online video streaming service operated by HJ Holdings, Inc. Minato-ku, Tokyo, President: Hiroyuki Oho, hereinafter referred to as HJ, in collaboration with PLAY Inc., a leading company of Online Video Platform in Japan (Shibuya-ku, Tokyo, President: Kazumichi Kuroda, hereinafter referred to as PLAY) have selected Bitmovin Encoding to deliver high-quality video to any device at massively optimized bitrates. The solution was delivered by Bitmovin's appointed Japanese integration partner Itochu Cable Systems, (Shinagawa-ku, Tokyo, President and CEO: Kenji Tsuchiya, hereinafter referred to as ICS), with further technical support provided by Bitmovin's global solutions and engineering team.

HJ runs an online video delivery service that allows its subscribers to access a library of content which features over 50,000 titles, including everything from movies and TV shows to documentaries and anime. In order to ensure that its subscribers were receiving the best possible video quality at the lowest possible bitrate, HJ chose Bitmovin's cutting edge Per-Title, 3-Pass and Multi-Codec encoding technologies to achieve this.

Hulu is home to a library of world-class content in Japan, and we are always striving to ensure that the online experience matches it. Bitmovin is helping us to achieve that through their Per-Title, 3-Pass and Multi-Codec encoding technologies which allows us to deliver the highest video quality within our customers'. Thanks to Bitmovin, we can continue to exceed the expectations of our customers by offering an enhanced viewing experience, while simultaneously reducing costs. HJ / PLAY said.

HJ and PLAY primarily selected Bitmovin's encoding technology because of the agile nature of its products and API's. Bitmovin's Per-Title encoding technology allows the encoder to contextually adjust the resolution & bitrate ladder of each individual piece of content, ensuring that video quality is consistent across the entire platform, and that only necessary bits are spent to meet that target. These features enable HJ to offer content on the platform faster, significantly improve picture quality, and reduce operational costs through reduced origin storage and CDN delivery bills.

Another feature HJ adopted was Bitmovin's 3-Pass encoding, which radically transforms the encoding process by starting with a rapid high-level analysis to identify appropriate encoding settings as well as pre- and post-processing steps required for each part of the video. The leads to an average bitrate reduction of 10-15% over a standard single or multi-pass encode without any reduction in video quality.

The combination of Bitmovin's Per-Title and 3-Pass encoding has made it possible for HJ to deploy multiple codecs, allowing the entire library to be optimized for every piece of content and for every device, leading to a hyper-bandwidth efficient workflow.

Bitmovin are shaping the future of video having quickly become the go-to company for media and entertainment brands whose multi-screen OTT needs continue to set new technology benchmarks, which is why we designed our Cloud native encoding technology with compatibility and flexibility in mind, added David Godfrey, Vice President & General Manager Asia Pacific at Bitmovin. Working closely with ICS, we have been able to offer HJ a tailored version of Bitmovin's content aware multi pass encoding technology, making it compatible with their business model and resolution-based subscription packages. We look forward to our continued partnership with HJ and PLAY, and look forward to enhancing their workflow with features such as Ultra HD, 8K, HDR10+, Dolby Vision, Dolby Atmos and AV1

We are a multi-vendor SIer specializing in communications, broadcasting and sound, and we have developed multi-screen OTT in the most important field in recent years. Thanks to the fact that Bitmovin encoding has been adopted in Hulu online distribution service in Japan with great cooperation and support from PLAY . I believe that all of Bitmovin s latest technologies such as Per-Title, 3-Pass and Multi-travel will contribute to improving service quality and reducing operating costs. Kenji Tsuchiya President and CEO ICS .
LINK: https://www.kitplus.com/news/Hulu_in_Japan_selects_Bitmovin_to_deliver...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

29/09/2026

Oak View Group Names Cisco as Official Technology Partner

Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...

29/09/2026

SportsNet Pittsburgh Wins Three Mid-Atlantic Emmy Awards

SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards. Program awards went to Bucs BP in the Sports Program Live category (produced ...

29/09/2026

CBC, PWHL Revive Hockey Night in Canada' on Saturdays

The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...

29/09/2026

Manifold Technologies Recognized as MXL Contributor Following IBC Innovation Award

Manifold technologies has been recognized as a contributor to the Media eXchange...

29/09/2026

Fubo Launches My Local Sports RSN Add-On Package

FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...

29/09/2026

ANI Deploys Grass Valley AMPP and Framelight X for News Operations

Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...

29/09/2026

SABC Deploys Ikegami UHK-X600 Cameras for IP-Based Production

South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...

29/09/2026

Busy in Bristol: ESPN Headquarters Come Alive With New Studio W, Remote-Production Workflows

REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...

29/09/2026

NASCAR Productions' Keith D'Alessandro on the Continued Evolution of Its Centralized Production Hub

Three years in, the facility is supporting more centralized race production, com...

29/09/2026

NBC Sports Brings Robust Sunday Night Baseball Production Playbook to MLB Wild Card Round

NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...

29/09/2026

Sundance Institute Announces 2026 Doc Fund Grantees

19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary LOS ...

29/09/2026

Zynaptiq introduce Loud & Wide

Two new plug-ins launch alongside updated bundles Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...

29/09/2026

Wes Audio unveil the ngOmniBox

All-in-one bus processor revealed Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...

29/09/2026

First Baptist Nashville Drastically Upgrades Production Communications with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

29/09/2026

Fubo TV Launches My Local Sports'

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

ARRI Targets Content Creators with New HONOR Smartphone

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Asian News International Enhances Workflow with Grass Valley AMPP, FramelightX

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

SABC Chooses Ikegami UHK-X600 Cameras to Support IP Studio Transition

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

SABC Upgrades to IP-Based Production with Ikegami UHK-X60...

Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...

29/09/2026

Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone

Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone Brie Clayton September 29, 2026 0 Comments Blendkit, the largest 3D asset libr...

29/09/2026

Ease Live Reports over 75 Million Interactive Sessions Du...

Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...

29/09/2026

Ease Live to monetise key moments in live sports

Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...

29/09/2026

Rise AV launches awards celebrating the women advocates a...

Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...

29/09/2026

Netflix Deploys Advanced Sony PTZ Cameras For Wonka's The Golden Ticket' Production

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Massachusetts Broadcasters Association Names Gene Lavanchy 2026 Broadcaster of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

ESPN Reports Its Most-Watched WNBA Regular Season

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Scripps Taps Digital News Veteran Sean McGarvy to Lead News Strategy

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Gray Raises Political Ad Revenue Estimates

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Edward Czarnecki Uses Game Theory to Assess ATSC 3.0 Transition Policies

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

First Baptist Nashville Drastically Upgrades Production C...

Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...

29/09/2026

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch Brie Clayton September 28, 2026 0 Comments Camera's portable design and dynamic range...

29/09/2026

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Color Across In-venue Displays at Live Events

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...

29/09/2026

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...

29/09/2026

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...

29/09/2026

The energy transition will only succeed if it lasts

We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...

29/09/2026

Apple releases new guide to help families build healthy digital habits - UPDATE - Posted on 29 September 2026

Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...

29/09/2026

Final Cut Camera now supports variable aperture on iPhone\u00A018\u00A0Pro - UPDATE - Posted on 29 September 2026

Final Cut Camera, the professional filming app for iPhone, receives a major upda...

29/09/2026

RT lyric fm launch the hunt for Choirs for Christmas

RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...

28/09/2026

Net Insight Adds Nimbra 1020G to Pan-Asian Live Media Trial Network

Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...

28/09/2026

Vindral Named Recipient of 2026 Technology and Engineering Emmy Award

Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...

28/09/2026

Interra Systems to Demonstrate QC and Monitoring Portfolio at CABSAT 2026

Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...

28/09/2026

PGA TOUR's Michael Raimondo on Agentic Production, ShotLink Automation, and the Evolution of PGA TOUR Studios

Two years into its new production facility, the TOUR is expanding centralized wo...