Sony Pixel Power calrec Sony

Immersive Design Studios Unifies Live Event Broadcast Looks with AJA ColorBox

13/04/2024

Immersive Design Studios Unifies Live Event Broadcast Looks with AJA ColorBox

Brie Clayton April 12, 2024

0 Comments

Virtual production may be the toast of Hollywood, but as demand for blockbuster-caliber visuals crosses over into proAV, the approach is popularizing for hybrid live streamed concerts, product launches, and more. Unlike film or episodic shoots, live event productions don't afford second chances, which is where Immersive Design Studios' CANVAS platform serves companies who have adopted the technique. It combines real-time game engine and cloud technology with video capture, playback tools, and artificial intelligence (AI) neural networks to ensure memorable, immersive live event activations. Immersive Design Studios works closely with clients to support every production and broadcast or stream it live. To achieve a uniform look for broadcasts that comprise footage shot on different cameras, the team deploys AJA ColorBox with Assimilate Live Looks for live grading, most recently for WORRE Studios.

Commenting on the project, Immersive Design Studios Co-Founder and CEO Thomas Soetens explained, We're constantly brainstorming ideas and testing them across client projects. When we started thinking about WORRE Studios and began LUT (lookup table) work, we realized we could use our cinema cameras with AJA ColorBox and Assimilate Live Looks to push the loads. We ordered multiple ColorBoxes and were using them with Live Looks in under a week.

Establishing the right pipeline

The workflow was relatively straightforward to implement, according to Soetens. WORRE Studios - a CANVAS-powered facility that's been tapped by Fortune 500 companies, celebrities, and more for live hybrid in-person and virtual events - features a circular LED stage. The venue comprises four massive LED walls - each 60 feet wide and 14.5 feet high - totaling a combined resolution of 38K. It accommodates an in-person audience of up to 350 people, as well as the capacity to reach 500,000 virtual attendees. CANVAS outputs the experiences onto the LED walls, but most often, everything that happens in-studio is also broadcast or live streamed to remote audiences.

Ensuring a Hollywood-caliber viewing experience on a production like this meant that anywhere there was an interaction between the LED wall, speaker, and virtual production background, the look had to be uniform. Soetens and team leaned on LUTs as a solution because they support camera calibrations that move beyond adjusting the white point and an even balance between the colors. They output feeds from ten different cameras through a video mixer and into AJA ColorBox units, which helped them unify the look and feel of the color to a prespecified LUT the team wanted applied to the broadcast. The resulting effect made the remote audience feel as though they were inside a movie.

Our ColorBoxes sat between every camera and the switcher in a very simple way, introducing essentially zero latency and making them quite handy kit. Soetens shared. We just had to configure the devices and talk to them over the network, and we got incredibly powerful outcomes; they're so small and portable, which was great because we could place them anywhere and access them remotely via the browser-based web UI. This approach gave us far greater control over the outcome.

Overcoming barriers Establishing a uniform look when working with a broad range of cameras, however, can be challenging as each camera has unique attributes. Recognizing that learning multiple camera models and brands, and their different LUTs and calibration approaches, just wouldn't be efficient, Soetens and team saw ColorBox and Assimilate Live Looks as a centralized solution that would allow them to unify and color grade footage from multiple different camera types with low latency. We were able to swap the look and feel between shots and make every camera source ultimately look the same, he explained. It allowed us to deploy multiple LUTs on multiple ColorBoxes, test them, and bring them together seamlessly for a cohesive program output.

More AJA News at Creative COW

April 11, 2024AJA Reveals Product Updates Ahead of NAB 20244K/UltraHD down-conversion and AMF support for ColorBox, BBC HLG LUTs v1.7 for

April 10, 2024AJA Debuts ColorBox Updates Ahead of NAB 2024v2.1 software advances color management workflows with expanded capabilities; device receives joint logo

A commitment to quality

In addition to using AJA ColorBox, Immersive Design Studios leverages many other AJA solutions across projects from KONA I/O cards to FS frame synchronizers, Mini-Converters, and, more recently, BRIDGE NDI 3G. BRIDGE NDI 3G is a symbiotic fit for a lot of our clients, Soetens expressed. Especially considering CANVAS can ingest hundreds of NDI streams; most of our clients are using it as a set-and-forget solution for SDI to NDI encoding/decoding needs. We trust AJA as a brand, so we implement it when we need trustworthy conversion.

He concluded, AJA ColorBox and BRIDGE NDI 3G are reliable and do what they are supposed to without introducing any unnecessary complexities, and that's the magic of AJA; the products are always lean, very focused, and withstand the test of time. We choose AJA in synergy with the vision of the CANVAS platform technology: reliably enable frictionless execution that maximizes artistic decisions and the audience experience.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-
LINK: https://creativecow.net/immersive-design-studios-unifies-live-event-br...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

11/08/2026

LiveU Powers Cross-Venue Coverage of Glasgow Commonwealth...

LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...

11/08/2026

Jigsaw24 Appoints James Morse as Client Director to Drive...

Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...

11/08/2026

Net Insight enables one of Europes largest broadcast grad...

Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...

11/08/2026

Vivaro Supports Record World Cup Audiences with the Appea...

Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches Appear A...

11/08/2026

Homecoming Artist Spotlight: Fabiola Mndez

Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...

11/08/2026

FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

AMWA and EBU to Host Demos at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Dalet Solution Suites Enable Media Teams to Move Like a S...

Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...

11/08/2026

Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...

11/08/2026

Transforming your audience into advocates with Kelsey Gamble

Transforming your audience into advocates with Kelsey Gamble 10 August 2026 Building community, harnessing fandom for marketing and activating the four stages ...

11/08/2026

Documentary reflecting on the 2015 Marriage Equality Referendum to air on RT

A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player A Day in May revisits the people and stories behind Ireland's historic marriage equa...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...

10/08/2026

Former NAB Tech Exec Tom Keller Has Died

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Matthews Bows Monitor Stand III

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

NUGEN Audio Helps SFCM Students Achieve Professional Mixe...

Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...

10/08/2026

FOR-A demonstrates new and practical solutions to real ch...

FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...

10/08/2026

Frontier EU brings broadcast-grade network resilience to...

Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...

10/08/2026

Remote Editing Without Cloud Storage Premiere Pro

Remote Editing Without Cloud Storage Premiere Pro Michael Cioni August 10, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup...

10/08/2026

Stunning Pixelated ASCII Effect for Apple Motion

Stunning Pixelated ASCII Effect for Apple Motion Simon Ubsdell August 10, 2026 0 Comments Apple Motion is perfect for building this popular ASCII unic...

10/08/2026

New York Jets, CBS New York Extend Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Welcome to the Show: Sky Creative unites football fans with start of season campaign

Monday 10 August 2026 Welcome to the Show : Sky Creative unites football fans w...

10/08/2026

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with Surrounded

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...

10/08/2026

30% More Pumping Hours With Autonomous Frac Operations

A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...

10/08/2026

Apple, MLB announce September \u201CFriday Night Baseball\u201D schedule - UPDATE - Posted on 10 August 2026

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...

09/08/2026

reFX introduce Rippler

Combines physical modelling with subtractive synthesis reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...

09/08/2026

Dreamtonics tease upcoming release

Human nuance is not a switch Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...

09/08/2026

COW Jobs: Documentary Editor - Remote

COW Jobs: Documentary Editor - Remote Brie Clayton August 9, 2026 0 Comments Documentary Editor July 31, 2026COW Jobs: Lead Generation Representativ...

08/08/2026

IK Multimedia launch Tonex 2.0 beta

Enhanced ToneNET integration & 220 new Premium V2 Tone Models IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...

08/08/2026

Roland celebrate 808 Day

Honouring the drum machine that redefined modern music Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...

08/08/2026

Call for Entries Now Open for the 20th Annual South African Film & Television Awards (SAFTAs20)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

08/08/2026

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects Graham Quince August 8, 2026 0 Comments The Echo Effect to create long streaks is n...

08/08/2026

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytelling

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...

08/08/2026

Nielsen to Acquire DoubleVerify for $2.15 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

FCC Chair Carr Announces New Legal Advisor

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Trump Nominates Danielle Thumann Severs to FCC Commission Seat

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

New York Jets, CBS New York Extends Deal with New York Jets

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints Kyle Roche as Chief AI Officer

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...

08/08/2026

Award Winning New Horror Film Shot Using Blackmagic Camera App

Award Winning New Horror Film Shot Using Blackmagic Camera App Brie Clayton August 7, 2026 0 Comments Fire Alive, shot using the Blackmagic Camera i...

08/08/2026

Firebird Launches CIS Region's Largest AI Factory in Armenia

The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...

07/08/2026

Diversified Appoints Pete Emminger as Global Chief Technology Officer

Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...