Sony Pixel Power calrec Sony

Immersive Design Studios Unifies Live Event Broadcast Looks with AJA ColorBox

13/04/2024

Immersive Design Studios Unifies Live Event Broadcast Looks with AJA ColorBox

Brie Clayton April 12, 2024

0 Comments

Virtual production may be the toast of Hollywood, but as demand for blockbuster-caliber visuals crosses over into proAV, the approach is popularizing for hybrid live streamed concerts, product launches, and more. Unlike film or episodic shoots, live event productions don't afford second chances, which is where Immersive Design Studios' CANVAS platform serves companies who have adopted the technique. It combines real-time game engine and cloud technology with video capture, playback tools, and artificial intelligence (AI) neural networks to ensure memorable, immersive live event activations. Immersive Design Studios works closely with clients to support every production and broadcast or stream it live. To achieve a uniform look for broadcasts that comprise footage shot on different cameras, the team deploys AJA ColorBox with Assimilate Live Looks for live grading, most recently for WORRE Studios.

Commenting on the project, Immersive Design Studios Co-Founder and CEO Thomas Soetens explained, We're constantly brainstorming ideas and testing them across client projects. When we started thinking about WORRE Studios and began LUT (lookup table) work, we realized we could use our cinema cameras with AJA ColorBox and Assimilate Live Looks to push the loads. We ordered multiple ColorBoxes and were using them with Live Looks in under a week.

Establishing the right pipeline

The workflow was relatively straightforward to implement, according to Soetens. WORRE Studios - a CANVAS-powered facility that's been tapped by Fortune 500 companies, celebrities, and more for live hybrid in-person and virtual events - features a circular LED stage. The venue comprises four massive LED walls - each 60 feet wide and 14.5 feet high - totaling a combined resolution of 38K. It accommodates an in-person audience of up to 350 people, as well as the capacity to reach 500,000 virtual attendees. CANVAS outputs the experiences onto the LED walls, but most often, everything that happens in-studio is also broadcast or live streamed to remote audiences.

Ensuring a Hollywood-caliber viewing experience on a production like this meant that anywhere there was an interaction between the LED wall, speaker, and virtual production background, the look had to be uniform. Soetens and team leaned on LUTs as a solution because they support camera calibrations that move beyond adjusting the white point and an even balance between the colors. They output feeds from ten different cameras through a video mixer and into AJA ColorBox units, which helped them unify the look and feel of the color to a prespecified LUT the team wanted applied to the broadcast. The resulting effect made the remote audience feel as though they were inside a movie.

Our ColorBoxes sat between every camera and the switcher in a very simple way, introducing essentially zero latency and making them quite handy kit. Soetens shared. We just had to configure the devices and talk to them over the network, and we got incredibly powerful outcomes; they're so small and portable, which was great because we could place them anywhere and access them remotely via the browser-based web UI. This approach gave us far greater control over the outcome.

Overcoming barriers Establishing a uniform look when working with a broad range of cameras, however, can be challenging as each camera has unique attributes. Recognizing that learning multiple camera models and brands, and their different LUTs and calibration approaches, just wouldn't be efficient, Soetens and team saw ColorBox and Assimilate Live Looks as a centralized solution that would allow them to unify and color grade footage from multiple different camera types with low latency. We were able to swap the look and feel between shots and make every camera source ultimately look the same, he explained. It allowed us to deploy multiple LUTs on multiple ColorBoxes, test them, and bring them together seamlessly for a cohesive program output.

More AJA News at Creative COW

April 11, 2024AJA Reveals Product Updates Ahead of NAB 20244K/UltraHD down-conversion and AMF support for ColorBox, BBC HLG LUTs v1.7 for

April 10, 2024AJA Debuts ColorBox Updates Ahead of NAB 2024v2.1 software advances color management workflows with expanded capabilities; device receives joint logo

A commitment to quality

In addition to using AJA ColorBox, Immersive Design Studios leverages many other AJA solutions across projects from KONA I/O cards to FS frame synchronizers, Mini-Converters, and, more recently, BRIDGE NDI 3G. BRIDGE NDI 3G is a symbiotic fit for a lot of our clients, Soetens expressed. Especially considering CANVAS can ingest hundreds of NDI streams; most of our clients are using it as a set-and-forget solution for SDI to NDI encoding/decoding needs. We trust AJA as a brand, so we implement it when we need trustworthy conversion.

He concluded, AJA ColorBox and BRIDGE NDI 3G are reliable and do what they are supposed to without introducing any unnecessary complexities, and that's the magic of AJA; the products are always lean, very focused, and withstand the test of time. We choose AJA in synergy with the vision of the CANVAS platform technology: reliably enable frictionless execution that maximizes artistic decisions and the audience experience.

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-
LINK: https://creativecow.net/immersive-design-studios-unifies-live-event-br...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/08/2026

SVG Regional Sports Production Summit 2026: All Sessions Now Available to Watch on SVG PLAY

RSNs, teams, leagues, and streamers explore the present and future of local spor...

05/08/2026

SVG New Sponsor Spotlight: Hitachi Vantara's Lenny Khaitov on Building Resilient Data Infrastructure for Sports Production

As sports-production workflows generate larger volumes of unstructured data and ...

05/08/2026

NESN's Women's Celebration Night Returns With Expanded Focus on the Next Generation

Three aspiring broadcasters will contribute on-camera and inside the production ...

05/08/2026

Union County Paints an Authentic Picture of Recovery and Community

Adam Meeks attends the premiere of his film Union County, an official selection of the 2026 Sundance Film Festival. (Photo by Jemal Countess/Sundance Institut...

05/08/2026

Steinberg celebrate VST & HALion anniversaries

Major discounts, updates & remakes of early VST plug-ins Steinberg are currently celebrating two significant anniversaries, with this week marking the 30th ...

05/08/2026

KRK introduce the V Series Five

Flagship monitor range gains wireless remote control KRK's flagship studio monitor range has just been upgraded, with three new fifth-generation models ...

05/08/2026

Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control system upgrade

Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control s...

05/08/2026

Rohde & Schwarz presents the R&SMP007, a man-portable tactical direction finding system for seamless signal detection from 9 MHz to 8 GHz

Rohde & Schwarz presents the R&S MP007, a man-portable tactical direction findin...

05/08/2026

Australia's retirement sector advertising rises more than 10% as millions plan for life after work according to Nielsen

Advertisers invested $53.6 million in the retirement sector in the last 12 month...

05/08/2026

New Nielsen data shows IKEA's New Zealand launch attracted more than 243,000 shoppers in the last month

Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...

05/08/2026

Nielsen expands Four-Screen Ad Deduplication across CTV in Japan

Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...

05/08/2026

Stranger Things,' Bluey,' The Pitt' Top Nielsen's Streaming Charts Through First Half of 2026

Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...

05/08/2026

Live Media Group, Gravity Media Strike Deal on U.S. OB Fleets

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Beyond VVC: Call for Proposals for Next-Gen Video Coding

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

QuickLink Expands North American Team With Appointment of...

QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...

05/08/2026

Seven in 10 UK advertisers exceed production budgets desp...

XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace Se...

05/08/2026

Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s

Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s Brie Clayton August 4, 2026 0 Comments Every match of world's largest youth rugby...

05/08/2026

Chris Fitzgerald to Head TDC's Experiential Growth

Chris Fitzgerald to Head TDC's Experiential Growth Brie Clayton August 4, 2026 0 Comments Technical Direction Company promotes Chris Fitzgerald to...

05/08/2026

Gravity Media, Live Media Group Form Strategic Partnership

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Samsung Launches World's First HDR10+ Streaming on Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Profuz Digital unveils new advanced search capabilities a...

Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...

05/08/2026

KRK Brings Advanced Wireless Control to Professional Moni...

KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...

05/08/2026

Stable performance in line with plan - Magyar Telekoms H1 and Q2 2026 results

Network expansion, continued customer growth and stable financial performance characterized Magyar Telekoms business results for the first half and second quart...

05/08/2026

The Sky Foundation launches new bursary programme to support the future of UK dance

Wednesday 5 August 2026 The Sky Foundation launches new bursary programme to su...

05/08/2026

Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures

Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures After Decades as One of the World's Most Recognizable and Interviewed Celebr...

04/08/2026

MLB's Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry, and Major L...

04/08/2026

Major League Soccer Names Larry Berg as Next Commissioner; Will Take Helm in 2027

LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...

04/08/2026

Foresight: Driving Growth Through Broadcast Flexibility - A Calrec + PGA TOUR Case Study

In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...

04/08/2026

Dealer Cam Debuts as Omaha Productions Takes World Series of Poker Main Event Final Table Live on ESPN

Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...

04/08/2026

USL To Trial FIFA's Football Video Support System During 2026 USL Cup

Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...

04/08/2026

Game On Live Studio Deploys Blackmagic Design Workflow Across 15 Fields at Tropical 7s

Production team streamed more than 750 youth rugby matches using ATEM switchers,...

04/08/2026

NDI, KTC Partner To Develop Network-Native Commercial Displays

Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...

04/08/2026

IBC2026: IBC Innovation Awards Finalists Highlight Advances in AI, Cloud, Open Standards, and Accessibility

Twelve projects across four categories recognize collaborative work in productio...

04/08/2026

Ekstraklasa, Live Park Select Hawk-Eye for Tracking, Offside, and Broadcast Technology

Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...

04/08/2026

Radio France Deploys Redundant Lawo AoIP Workflow for 2026 Concert de Paris

Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...

04/08/2026

IBC2026: Haivision to Debut Makito ONE, Falkon X4 in Europe

New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...

04/08/2026

IBC2026: Chyron to Highlight AI, Cloud, HTML Graphics, and Sports-Analysis Tools

Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...

04/08/2026

TAB Show 2026: MultiDyne to Showcase Fiber-Transport and IP Infrastructure Tools

Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...

04/08/2026

IBC2026: TAG Video Systems Adds MXL Support, Containerized Deployment, Expanded QC Tools

Platform updates target cloud-based production, high-density ST 2110 monitoring,...

04/08/2026

Gravity Media, Live Media Group Partner To Expand U.S. Mobile Production Facility Operations

Live Media Group will take control of Gravity Media's U.S. mobile-unit fleet...

04/08/2026

HeadRush update Prime, Core & Flex Core firmware

Amp-modelling rigs get major upgrade HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...

04/08/2026

Am I Audio launch I Am Choir

Generate a choir from a single voice track Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...

04/08/2026

Universal Audio's EMT 140 & 250 plug-ins go native

Official EMT-endorsed reverbs now available to all Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...

04/08/2026

SBS helps Australians understand why every Census counts

SBS helps Australians understand why every Census counts Media releases As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...

04/08/2026

Canada invests in the future of HF communications with Rohde & Schwarz solutions

Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...

04/08/2026

Blendkit Expands Beyond Blender

Blendkit Expands Beyond Blender Brie Clayton August 4, 2026 0 Comments Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino Blend...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...