27/04/2023

First two episodes of Alone Australia pass the one million viewer mark

SBS dominates digital viewing taking out six of the top 10 slots in OzTAM 28 Day VPM rankings

Key callouts:

Alone Australia has passed the 1 million viewer mark for episodes one and two driven largely by the show's tremendous success on SBS On Demand with almost half the audience coming from online and confirming its place as one of the breakout hit new TV shows of 2023.

Commenting on the milestone Kathryn Fink SBS's Director of Television said: In launching Alone Australia, we were confident it would perform well and Total TV audiences have exceeded our expectations as Australians have tuned in across platforms to follow the highs and lows experienced by our participants. Of the more than one million Australians who have now watched the first episodes, almost half have watched on SBS On Demand, demonstrating the strong shift to the multiplatform on-demand world that television is increasingly moving to. This is such a unique, multi-faceted and compelling show, and in an era where the battle for capturing the attention of audiences with new formats is so fierce, SBS is incredibly proud of how Alone Australia is proving to be a standout new hit series for Australian audiences.

In the month since the debut of Alone Australia the first episode of the show has seen a phenomenal 315% Total TV uplift driven largely by Australians watching on SBS On Demand. Episodes two, three, four and five have all had significant uplifts of 249%, 210%, 204% and 151% respectively.

The Total TV audience for episode one now stands at 1.231m (when taking into account both SBS On Demand and 28 Day Timeshift) and is SBS's highest rating program for 2023 to date. Episode two is now at a Total TV audience of 1.196m, episodes 3, 4 and 5 are now at 945,000, 921,000 and 874,000 respectively.

SBS is dominating the 28 Day OzTAM VPM rankings through the success of both Alone Australia as well as Rogue Heroes with the network taking out six of the top 10 slots.

Linear TV audiences also continue to be strong for the show. Episode six of Alone Australia, broadcast last night, had a linear audience of 333,000 (metro: 231,000 reg: 102,000). Since 7.30pm yesterday a further 65,000 viewers have watched this episode on SBS On Demand (Live VOD) bringing its total audience to date to 398,000.

Historical drama Rogue Heroes, which depicts the origins of the British Army SAS, is also continuing to perform strongly online since its debut three weeks ago. The first episode has drawn 246,000 viewers on SBS OnDemand and remains in the top 10 in the 28 day rankings. This is a 208% Total TV uplift in its audience bringing its Total TV audience to 659,000 (metro: 129,000 reg: 85,000 Time Shift: 199,000 BVOD: 246,000 (Live VOD). Episodes 2, 3 and 4 are also performing strongly.

Last night SBS had a metro linear share of 6.1% on its primary channel and 10.4% network share in total people.

Episode one

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

28 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

1.231m

203,000

93,000

503,000

432,000

315%

Episode two

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

28 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

1.196m

220,000

123,000

437,000

416,000

249%

Episode three

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

7 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

945,000

195,000

109,000

392,000

249,000

210%

Episode four

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

7 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

921,000

205,000

98,000

345,000

274,000

204%

Episode five

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

7 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

874,000

235,000

113,000

277,000

249,000

151%

Episode six

Total

Overnight Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

AVERAGE

AUDIENCE

398,000

231,000

102,000

65,000

AA Source: OzTAM (Metro, VPM), Regional TAM, Eps 1 &2 Cons 28, Eps 3-5 Cons 7 Ep6 overnight, FTA Shr%, TTL PPL

RH Source: OzTAM (Metro, VPM), Regional TAM, Eps 1-3 Cons 7, Ep4 overnight, TTL PPL

For a PDF of this media release, click here

LINK:	https://www.sbs.com.au/aboutus/alone-australia-cements-its-place-as-br...
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