First two episodes of Alone Australia pass the one million viewer mark
SBS dominates digital viewing taking out six of the top 10 slots in OzTAM 28 Day VPM rankings
Key callouts:
Alone Australia has passed the 1 million viewer mark for episodes one and two driven largely by the show's tremendous success on SBS On Demand with almost half the audience coming from online and confirming its place as one of the breakout hit new TV shows of 2023.
Commenting on the milestone Kathryn Fink SBS's Director of Television said: In launching Alone Australia, we were confident it would perform well and Total TV audiences have exceeded our expectations as Australians have tuned in across platforms to follow the highs and lows experienced by our participants. Of the more than one million Australians who have now watched the first episodes, almost half have watched on SBS On Demand, demonstrating the strong shift to the multiplatform on-demand world that television is increasingly moving to. This is such a unique, multi-faceted and compelling show, and in an era where the battle for capturing the attention of audiences with new formats is so fierce, SBS is incredibly proud of how Alone Australia is proving to be a standout new hit series for Australian audiences.
In the month since the debut of Alone Australia the first episode of the show has seen a phenomenal 315% Total TV uplift driven largely by Australians watching on SBS On Demand. Episodes two, three, four and five have all had significant uplifts of 249%, 210%, 204% and 151% respectively.
The Total TV audience for episode one now stands at 1.231m (when taking into account both SBS On Demand and 28 Day Timeshift) and is SBS's highest rating program for 2023 to date. Episode two is now at a Total TV audience of 1.196m, episodes 3, 4 and 5 are now at 945,000, 921,000 and 874,000 respectively.
SBS is dominating the 28 Day OzTAM VPM rankings through the success of both Alone Australia as well as Rogue Heroes with the network taking out six of the top 10 slots.
Linear TV audiences also continue to be strong for the show. Episode six of Alone Australia, broadcast last night, had a linear audience of 333,000 (metro: 231,000 reg: 102,000). Since 7.30pm yesterday a further 65,000 viewers have watched this episode on SBS On Demand (Live VOD) bringing its total audience to date to 398,000.
Historical drama Rogue Heroes, which depicts the origins of the British Army SAS, is also continuing to perform strongly online since its debut three weeks ago. The first episode has drawn 246,000 viewers on SBS OnDemand and remains in the top 10 in the 28 day rankings. This is a 208% Total TV uplift in its audience bringing its Total TV audience to 659,000 (metro: 129,000 reg: 85,000 Time Shift: 199,000 BVOD: 246,000 (Live VOD). Episodes 2, 3 and 4 are also performing strongly.
Last night SBS had a metro linear share of 6.1% on its primary channel and 10.4% network share in total people.
Episode one
TOTAL TV
Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
28 DAY TV
Time Shift
TOTAL TV
UPLIFT
AVERAGE
AUDIENCE
1.231m
203,000
93,000
503,000
432,000
315%
Episode two
TOTAL TV
Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
28 DAY TV
Time Shift
TOTAL TV
UPLIFT
AVERAGE
AUDIENCE
1.196m
220,000
123,000
437,000
416,000
249%
Episode three
TOTAL TV
Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
7 DAY TV
Time Shift
TOTAL TV
UPLIFT
AVERAGE
AUDIENCE
945,000
195,000
109,000
392,000
249,000
210%
Episode four
TOTAL TV
Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
7 DAY TV
Time Shift
TOTAL TV
UPLIFT
AVERAGE
AUDIENCE
921,000
205,000
98,000
345,000
274,000
204%
Episode five
TOTAL TV
Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
7 DAY TV
Time Shift
TOTAL TV
UPLIFT
AVERAGE
AUDIENCE
874,000
235,000
113,000
277,000
249,000
151%
Episode six
Total
Overnight Audience
METRO
Overnight
REGIONAL
Overnight
BVOD
Live VOD
AVERAGE
AUDIENCE
398,000
231,000
102,000
65,000
AA Source: OzTAM (Metro, VPM), Regional TAM, Eps 1 &2 Cons 28, Eps 3-5 Cons 7 Ep6 overnight, FTA Shr%, TTL PPL
RH Source: OzTAM (Metro, VPM), Regional TAM, Eps 1-3 Cons 7, Ep4 overnight, TTL PPL
For a PDF of this media release, click here
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