New channel promo featuring the stars of ITV Daytime

New channel promo featuring the stars of ITV Daytime to air during November.

The stars of ITV Daytime took over a house in London earlier this month to record a bespoke new promo for the channel's live morning output.

Susanna Reid and Ben Shephard from Good Morning Britain; Lorraine Kelly and Mark Heyes from Lorraine; Phillip Schofield, Amanda Holden and Gok Wan from This Morning; and Loose Women's Janet Street Porter, Ruth Langsford, Jamelia and Nadia Sawalha all recorded scenes for the 60 second promo which will air across the ITV schedule from Wednesday 19th November.

The film charts the morning routine of a viewer from her alarm clock going off at 6am through to lunchtime. She awakes to find Susanna and Ben in her bedroom with the stories she is waking up to that morning before being given fashion tips on what to wear that day from Lorraine, Mark and Gok. The viewer then moves into her living room where she finds Amanda and Phillip on her sofa talking to her about a phobias phone in; followed by a lunchtime chat with the Loose Women in her kitchen.

Emma Gormley, Managing Executive Producer, ITV Studios Daytime : We have a unique privilege of airing some 33 hours of live TV into our viewers' homes every week. Our viewer is at the heart of everything we do and our aim is to give them a slice of news, lifestyle and topical debate with an added sparkle of entertainment each and every morning.

ITV Head of Marketing, Paul Ridsdale said: Following similar campaigns earlier this year for our Drama and Entertainment line-ups, its great to be able to celebrate our strength in Daytime by bringing to life the close relationship our viewers have with our live morning programmes.

LINK:	http://www.itv.com/presscentre/press-releases/new-channel-promo-featur...
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