Spotify Singles recently hit a milestone of 5 billion streams. In just four and a half years, the program has boasted more than 630 recordings from more than 300 artists across all genres and in countries around the world. Artists such as Tove Lo, John Legend, LeAnn Rimes, Zara Larsson, Sting, Ed Sheeran, Lauv, and Norah Jones have taken advantage of the opportunity to record a version of their own song or to cover a favorite hit-and in the process, they've created something new and special while also opening up the discoverability of the song to more listeners in newer markets.
Now there's a new set of artists getting in on the mix and opening doors to the Spotify Singles program in its newest market: India. On World Music Day, June 21, Spotify launched Enjoy Enjaami Spotify Singles, a collaboration between India-based Tamil artist Dhee and popular French record producer and icon DJ Snake.
Dhee's original track Enjoy Enjaami is a Tamil-language song featuring Arivu, who also wrote the lyrics, and was produced by Santhosh Narayanan. The track went viral with more than 15 million streams on Spotify, marking a milestone for a regional artist's debut single. The track was not only streamed heavily in the Tamil-speaking city of Chennai, but also across other cities in India, and global cities such as Kuala Lumpur, Toronto, and London. By bringing Dhee together with DJ Snake, who has a huge following in India, the new Spotify Singles track is a way for both artists to reach an even wider audience in India, France, and beyond.
I love that people across the world are vibing to this version of Enjoy Enjaami,' DJ Snake told For the Record. The first time I heard the song, I knew I wanted to work on it. Once the opportunity did arise, it took me all of two hours to re-create it for a global audience. Even though many listeners may not understand the lyrics, it only further confirms that music is borderless. The fact that streams are coming from across the world makes me so happy.
In its first 10 days on platform, the single amassed more than 1.4 million streams in India and France, but also in markets like Germany, Mexico, Japan, and Brazil, among others. It has featured in over 60 Spotify editorial playlists, including 30 New Music Friday playlists and more than 10,000 user playlists across the world. The artists and the track also featured on Spotify's Times Square billboard in New York during the release week.
Echoing DJ Snake's sentiments, Dhee said, I am so grateful and mindblown just thinking about how many people across the world are listening to this song. This song means a lot to us and it's also my debut single. After all the beautiful feedback we've gotten from India, I am overwhelmed with the response from listeners all over the world-it's so heartwarming. Spotify's global reach has opened up opportunities for artists like me to put music out and truly bring people together.
This single is not the first border- and genre-crossing collaboration of its kind. Recently, Korea RADAR artist AleXa partnered with MENA RADAR artist Bader for the program's newest single. Initiatives like these two allow rich music cultures to cross-pollinate and reach new listeners in 170+ markets around the world.
From India's emerging independent artists to larger established ones, Spotify has supported the local music ecosystem not just within the market, but around the world. This is just the first of hopefully many Spotify Singles from India-something that will help us accelerate the discovery of more genres of local music.
Want to feast your eyes on the visuals of Enjoy Enjaami combined with DJ Snake's international music vibe? Check it out here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Spotify Singles recently hit a milestone of 5 billion streams. In just four and a half years, the program has boasted more than 630 recordings from more than 300 artists across all genres and in countries around the world. Artists such as Tove Lo, John Legend, LeAnn Rimes, Zara Larsson, Sting, Ed Sheeran, Lauv, and Norah Jones have taken advantage of the opportunity to record a version of their own song or to cover a favorite hit-and in the process, they've created something new and special while also opening up the discoverability of the song to more listeners in newer markets. 
