Sony Pixel Power calrec Sony

DJ Snake and Dhee Light Up the World With the First Spotify Single From India

01/07/2021

Spotify Singles recently hit a milestone of 5 billion streams. In just four and a half years, the program has boasted more than 630 recordings from more than 300 artists across all genres and in countries around the world. Artists such as Tove Lo, John Legend, LeAnn Rimes, Zara Larsson, Sting, Ed Sheeran, Lauv, and Norah Jones have taken advantage of the opportunity to record a version of their own song or to cover a favorite hit-and in the process, they've created something new and special while also opening up the discoverability of the song to more listeners in newer markets.

Now there's a new set of artists getting in on the mix and opening doors to the Spotify Singles program in its newest market: India. On World Music Day, June 21, Spotify launched Enjoy Enjaami Spotify Singles, a collaboration between India-based Tamil artist Dhee and popular French record producer and icon DJ Snake.

Dhee's original track Enjoy Enjaami is a Tamil-language song featuring Arivu, who also wrote the lyrics, and was produced by Santhosh Narayanan. The track went viral with more than 15 million streams on Spotify, marking a milestone for a regional artist's debut single. The track was not only streamed heavily in the Tamil-speaking city of Chennai, but also across other cities in India, and global cities such as Kuala Lumpur, Toronto, and London. By bringing Dhee together with DJ Snake, who has a huge following in India, the new Spotify Singles track is a way for both artists to reach an even wider audience in India, France, and beyond.

I love that people across the world are vibing to this version of Enjoy Enjaami,' DJ Snake told For the Record. The first time I heard the song, I knew I wanted to work on it. Once the opportunity did arise, it took me all of two hours to re-create it for a global audience. Even though many listeners may not understand the lyrics, it only further confirms that music is borderless. The fact that streams are coming from across the world makes me so happy.

In its first 10 days on platform, the single amassed more than 1.4 million streams in India and France, but also in markets like Germany, Mexico, Japan, and Brazil, among others. It has featured in over 60 Spotify editorial playlists, including 30 New Music Friday playlists and more than 10,000 user playlists across the world. The artists and the track also featured on Spotify's Times Square billboard in New York during the release week.

Echoing DJ Snake's sentiments, Dhee said, I am so grateful and mindblown just thinking about how many people across the world are listening to this song. This song means a lot to us and it's also my debut single. After all the beautiful feedback we've gotten from India, I am overwhelmed with the response from listeners all over the world-it's so heartwarming. Spotify's global reach has opened up opportunities for artists like me to put music out and truly bring people together.

This single is not the first border- and genre-crossing collaboration of its kind. Recently, Korea RADAR artist AleXa partnered with MENA RADAR artist Bader for the program's newest single. Initiatives like these two allow rich music cultures to cross-pollinate and reach new listeners in 170+ markets around the world.

From India's emerging independent artists to larger established ones, Spotify has supported the local music ecosystem not just within the market, but around the world. This is just the first of hopefully many Spotify Singles from India-something that will help us accelerate the discovery of more genres of local music.

Want to feast your eyes on the visuals of Enjoy Enjaami combined with DJ Snake's international music vibe? Check it out here.
LINK: https://newsroom.spotify.com/2021-07-01/dj-snake-and-dhee-light-up-the...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/07/2026

Broadcast Management Group Appoints Kathy Samuels as Director of Creative Services

Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...

01/07/2026

Shade Launches Custom Objects and Automations

Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...

01/07/2026

FOR-A America Adds Two Regional Sales Leaders

FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...

01/07/2026

NBC Sports To Present All 15 MLB Games Nationally on July 4 Weekend Star-Spangled Sunday'

NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...

01/07/2026

Clear-Com Upgrades Wireless Communications for Jeopardy! and Wheel of Fortune

Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...

01/07/2026

England Deploys Sony STATSports Live GPS Tracking at FIFA World Cup 2026

England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...

01/07/2026

Adder Technology Appoints Neil Hillier as CEO

Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...

01/07/2026

Bitcentral Splits Into Two Companies: Bitcentral and ViewNexa

Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...

01/07/2026

DAZN48 Creator Initiative Draws Global Participation for FIFA World Cup 2026

DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...

01/07/2026

IDEA To Induct Daktronics Sarah Rose Into Hall of Fame

Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...

01/07/2026

Gravity Media Delivers Distribution and Streaming Services for World Economic Forum in Dalian

Gravity Media and the World Economic Forum's production team provided broadc...

01/07/2026

Insight Productions Launches Insight Storm, a 53-Foot Esports Broadcast Truck

Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...

01/07/2026

ESPN Announces America 250 Content Initiatives Across Platforms

ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...

01/07/2026

At Cosm, FIFA World Cup 2026 Is a Coming-of-Age Moment as Shared Reality Becomes Bucket-List Entertainment

Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...

01/07/2026

SVG Regional Sports Production Summit Draws Industry Leaders to Denver for Deep Dive on Evolving RSN Landscape

The conference also discussed the opportunities offered an industry that is endu...

01/07/2026

Mountain West Launches MW+ Streaming Platform Powered by Kiswe

The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...

01/07/2026

Tracktion unleash Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

01/07/2026

The Crow Hill Company release Brackish Pads

Stammering, stuttering, strangulated tones The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...

01/07/2026

Sweetwater & Andertons launch Darkglass Anagram Limited Edition Guitar Essentials

Exclusive run of limited-edition modelling pedals Sweetwater and Andertons M...

01/07/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 01 August 2026 - 31 October 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/07/2026

FCC Plans to Auction 160 MHZ of Midband Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration With SimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Gray Media to Buy American Spirit Media's TV Stations

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Cascade PBS Launches App Solution Provider 'Local Public

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Manfrotto Introduces UNCOVER, the new premium camerabag collection for modern hybrid creators

Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...

01/07/2026

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition Brie Clayton July 1, 2026 0 Comments Volunteers use ATEM Mini Pro, Blackmagic Desig...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration WithSimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

PlayBox Technology Publishes State of Broadcast Infrastru...

PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...

01/07/2026

Jigsaw24 Appoints Alan Henry as Head of Sales for Media a...

LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...

01/07/2026

Content Vault Partner with XMA to Distribute Universal Fi...

Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...

01/07/2026

Bitcentral Announces Strategic Evolution to Create Two F...

Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...

01/07/2026

Adder Technology Names Neil Hillier as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

IBCAP Opens New Anti-Piracy Lab in Denver

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

FCC Plans to Auction 160 MHZ of Mid-Band Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches 'Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Groundbreaking First Nations Screen Business Accelerator launched through national partnership

Groundbreaking First Nations Screen Business Accelerator launched through nation...

01/07/2026

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Experience for Live Broadcast Production

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...

01/07/2026

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersive

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...

01/07/2026

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinity Photo

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...

01/07/2026

UKTV appoints Matt Berry as General Manager to lead brand and marketing strategy

UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July. Matt will take on this senio...

01/07/2026

Fussy asks Britain one simple question: Are you a Tosser?

Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026 Fussy asks Bri...

01/07/2026

New Sky research reveals postcode lottery leaving girls behind in sport

Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...

01/07/2026

Riedel and SKAARHOJ Expand Collaboration With SimplyLive Integration

Wuppertal July 1, 2026 Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...

01/07/2026

Apple Creator Studio gets smarter, faster, and more connected - UPDATE - Posted on 30 June 2026

Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...