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The AICP Next Awards Premiere at The Tishman Auditorium: Fearless Girl Wins Most Next

14/06/2018

The AICP Next Awards Premiere at The Tishman Auditorium: Fearless Girl Wins Most Next NEW YORK, June 12, 2018 The AICP Next Awards debuted tonight at The Tishman Auditorium. The AICP Next Awards is one of the tent pole events of AICP Week which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Susan Credle, Global Chief Creative Officer at FCB, served as this year's AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year's winners along with all AICP Show honorees are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents and select Curators At Large from each category select The Most Next Award (Best in Show) from among the winners. This year's Most Next honor went to State Street Advisor's Fearless Girl, from McCann New York. The statue, which promotes the company's She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world's investable capital managed by women by 2030.

The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.

The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music. Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns KFC's The Original Colonel Sanders, via Wieden Kennedy; Mars Wrigley Confectionery Skittles out of DDB; and Nike's Breaking 2, out of Wieden Kennedy, presented live case studies.

The additional AICP Next Awards winners are:

Next Branded Content

State Street Global Advisors Fearless Girl

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

Intel Intel Drone Light Show at The Olympics

Production/Development Company: Intel Drone Light Show Team

Advertising Agency: Agency Inside

Nike Breaking 2

Production/Development Company: Dirty Robber, National Geographic Studios

Advertising Agency: Wieden Kennedy

Next Viral

Apple Welcome Home

Production Company: MJZ

Advertising Agency: TBWA\Media Arts Lab

Verena International Co., Ltd. Capture

Production/Development Company: Phenomena

Advertising Agency: McCann Worldgroup

Burger King Bullying Jr

Production/Development Company: SMUGGLER

Advertising Agency: DAVID Miami

Next Virtual Reality

Gatorade Beat the Blitz

Production/Development Company: The Mill

Advertising Agencies: OMD Zero Code, VML

USC Shoah Foundation The Last Goodbye

Production/Development Companies/Advertising Agencies: USC Shoah Foundation

Next Website

Portugal. The Man Feel It Still

Production/Development Company: PRETTYBIRD

Advertising Agency: Wieden Kennedy

Siemens Mindsphere.io

Production/Development Company/Advertising Agency: Deutsch

Google Brand Studio Searching For Syria

Production/Development Company/Advertising Agency: R/GA London

Next Social

Downtown Records Live Looper

Production/Development Company: BBDO Studios

Advertising Agency: BBDO New York

Burger King Turning Their Tweets Against Them

Advertising Agency: MullenLowe Boston

Mars Wrigley Confectionery - Skittles Exclusive the Rainbow

Production/Development Company: MJZ

Advertising Agency: DDB Chicago

Next Cause Marketing

National Safety Council Prescribed to Death

Production/Development Company: m ss ng p eces

Advertising Agency: BBDO

State Street Global Advisors Fearless Girl

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

Portugal. The Man Feel It Still

Production/Development Company: PRETTYBIRD

Director/Developers: Ian Schwartz & fourclops ::)

Advertising Agency: Wieden Kennedy

Next Experiential

Burger King Google Home of The Whopper

Production/Development Company: Caviar

Advertising Agency: DAVID Miami

State Street Global Advisors Fearless Girl

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

National Safety Council Prescribed to Death

Production/Development Company: m ss ng p eces

Advertising Agency: BBDO

Next Innovation

Intel Intel Drone Light Show at The Olympics

Production/Development Company: Intel Drone Light Show Team

Advertising Agency: Agency Inside

Nike Live Design

Production/Development Company/Director: Wieden Kennedy Lodge

Advertising Agency: Wieden Kennedy

Next M
LINK: http://www.aicp.com/news-roundup/news-from-aicp/the-aicp-next-awards-p...
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