NAB 2017: SAM demonstrates the world's fastest 4K live sports workflow, its market leading IP and SDI solutions, introduces the broadest range of 12G products, shows intelligent control and monitoring and the most versatile multi-format news production systems.
Newbury, 23 March 2017 - At NAB 2017(Booth SL1805), Snell Advanced Media (SAM) will reinforce its market leading position by introducing a wide range of new technology across its product portfolio. These include the new 12G - SDI product range, demonstrating game-changing fast turnaround solutions for live 4K multi-format sports and news production, the most comprehensive range of monitoring and control solutions on the market and next generation of software defined and IP technology.
SAM's CEO, Tim Thorsteinson, comments, 18 months in from becoming a single entity, we are now delivering integrated technology solutions that draw on our joint heritage to develop a world-leading offering for our customers that pushes the boundaries with 4K, IP, 12G and software defined solutions. NAB will see SAM shake up perceptions in the live sports and news production space and continue to demonstrate our ability to deliver riskless and future-ready technology that is agile enough to cope with customers' needs today, whilst being prepared for the challenges they will face tomorrow.
World's fastest live sports production and replay workflow
SAM will be demonstrating the world's fastest editing, replay and highlights production workflow on the market today. Offering easy and familiar operations and the ability to scale to meet HD and UHD productions of any size, SAM's live sports solutions combine immediate replay of live events with no-copy editing and post production. Users can publish highlights and replays straight to social media at the touch of a button.
The most comprehensive monitoring and control solutions in the industry
SAM will introduce the next generation of Multiviewers that span every niche in the market, including its new 12G Multiviewer and IP Multiviewer. Part of the monitoring offering on show will be its industry leading media content monitoring and control solutions based on SAM's pioneering Media Biometrics technology. Distributed intelligent logic engines across the workflow enable exception-based and schedule-aware monitoring. SAM delivers unmatchable production monitoring density and flexibility, full integration with master control solutions and third-party integration.
Market leading IP, SDI and HDR solutions
Continuing to lead the way in supporting their clients in the migration to IP, SAM will be showing its new IP products which use 40, 25, 50 and 100 GbE interfaces. New 12G - SDI solutions give customers the most flexibility when it comes to making investment decisions for UHD/4K projects. SAM will demonstrate its modular infrastructure and conversion solutions and highlight UHD to SD support for IP and SDI along with integrated SDI and IP routing control and flexible IP/SDI I/O for routing, switching, conversion, multiviewers and monitoring.
SAM continues its innovation in 4K and HDR with the launch of HDR file-based conversion products, FormatFusion4 HDR conversion in its Kahuna production switcher line up and support for 4K and HDR conversion in its mid-range KudosPro and UHD1000 products.
World's most trusted playout and delivery solutions
Recently introduced and on show at NAB is SAM's radical new web-based user interface for multi-channel playout control - Morpheus UX. Morpheus UX gives customers an unparalleled level of adaptability so they can precisely tailor their channel views and focus on the specific functionality they need. ICE SDC, SAM's pure software playout solution for virtualized IP playout will also be demonstrated, allowing customers to realize full channel functionality in a software defined ecosystem. SAM will also introduce its brand new 12G-SDI Master Control system with HD/1080p and 4K 12Gps single link support providing a robust, flexible and powerful solution for the most demanding broadcast environments.
The fastest and most flexible multi-format news solutions
SAM will show its ultra-fast, flexible multi-format news solutions at NAB, featuring integrated social media publishing workflows for delivering quality content to every platform. Multi-format, multi-aspect ratio media management capability allows users to seamlessly mix aspects and file sizes from acquisition through to delivery. SAM's news solutions create an open, flexible and collaborative environment, allowing easy integration with newsroom partners.
SAM launches low-cost, high-quality production package for small to medium sized operations
For media organizations where cost, combined with core technical capabilities, is of paramount concern, or for first-time entrants to the market with limited budgets, SAM has created a highly cost-effective production package. This space saving system includes SAM's 1-3M/E switcher, routers, processing solutions, multiviewers and infrastructure portfolio. SAM's low-cost suite is ideal for a variety of production environments including live sports, houses of worship, outside broadcasting and education.
About SAM
SAM has the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it's not only about the future - to get there, today's needs are also paramount; our smart, agile technology maximizes efficiency and productivity in today's rapidly changing media landscape.
More information can be found at: www.s-a-m.com
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
NAB 2017: SAM demonstrates the world's fastest 4K live sports workflow, its market leading IP and SDI solutions, introduces the broadest range of 12G products, shows intelligent control and monitoring and the most versatile multi-format news production systems.
