
Eyal Ben-Ari just took his first shot on a goal of bringing professional-class analytics to amateur soccer players.
The CEO of startup Track160, in Tel Aviv, has seen his company's AI-powered sports analytics software tested and used in the big leagues. Now he's turning his attention to underserved amateurs in the clubs and community teams he says make up the bigger opportunity among the world's 250 million soccer players.
Almost everyone in professional sports uses data analytics today. Now we're trying to enable any team at any level to capture their own data and analytics, and the only way to do it is leveraging AI, he said.
A Kickoff Down Under In April, the company launched its Coach160 software in Australia, where it's getting kudos from amateur soccer clubs in Victoria and Queensland. It uses computer vision to let teams automatically generate rich reports and annotated videos with an off-the-shelf camera and a connection to the cloud.
The analysis and data provided by Track160 will prove a wonderful resource for our coaches and players, said Vaughn Coveny, a retired pro soccer player now working with multiple youth teams in the region.
Startup With an AI Heritage Miky Tamir, a serial entrepreneur in sports tech, co-founded Track160 in 2017. The company's investors include the Deutsche Fussball Liga, Germany's national soccer league, which contributed annotated datasets from several of its seasons.
That helped set a baseline, then we applied transfer learning and developed an ever-growing internal database, said Tamir Anavi, Track160's CTO.
Using video from a single camera, the company's software identifies and tracks players as 3D skeletons, then tags events and actions as they move.
We use deep learning in every step to understand where the camera is, where the pitch is and where the players are on it, Anavi said.
With that information, the software delivers detailed analytics and more. It constructs a 3D model so players and coaches can view any part of the game from any perspective, providing what Ben-Ari calls a metaverse experience.
Software Certified by the Pros The Coach160 software got high scores for speed and accuracy in a benchmark for electronic tracking systems created by FIFA, the global federation of more than 200 pro soccer leagues. We delivered the same performance as others who used six times more cameras, said Anavi.
One pro league uses the code to get real-time data on game days. It processes 4K video streams with four NVIDIA GPUs and libraries that accelerate the work.
When it comes to AI, Track160 relies on NVIDIA TensorRT to make its models lean so they run fast.
We couldn't do inference without it. The work went from being impossible to running smoothly and that got our system from a prototype to production, said Anavi.
Track160 recently signed on as a member of NVIDIA Metropolis, a program for companies in intelligent video analytics. Ben Ari says he'll tap the program's early access to technology and expertise to accelerate his company's growth.
Looking Beyond Oz Australia was a natural first target given its penchant for new technology and large number of amateur soccer players and clubs, said Ben-Ari, who is already planning a launch in the U.S.
Long term, the company plans to train models for other sports, too.
We see a kind of viral effect where everyone will want to have this, he said.
As a dad, I want to know what's happening when my daughter plays, and even if they're not pros, people want to know their performance, said Ben-Ari, who likes to pour over his stats from triathlons.
Most recent headlines
04/11/2022
The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too.
DTS Headphone:X technology creates immersive soundsc...
29/06/2022
London - 29th April 2022 - The BBC, Channel 4, Paramount and UKTV have announced their intention to join forces to tackle the current production management skil...
29/06/2022
By Vanessa Zimmer
Welcome to part two of our four-part series introducing the short films and directors from the 2022 Sundance Film Festival Shorts Program.
A...
29/06/2022
Stranger Things took the action and suspense to a new level when Season 4, Vol. ...
29/06/2022
La emoci n cuando dos raperos suben al escenario para una batalla de freestyle e...
29/06/2022
The emotional moment when two rappers take the stage for a freestyle battle is i...
29/06/2022
More podcast creators than ever are switching their mics on with Anchor. With this comes more chances than ever for listeners to fall in love with new shows. An...
29/06/2022
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
29/06/2022
Media is moving faster than ever, and the stakes for holding consumer attention are extremely high. As new platforms reshape the definition of entertainment, pr...
29/06/2022
SAN FRANCISCO Movielabs, the technology joint venture of the major Hollywood motion picture studios, has launched the 2030 Showcase Program to recognize organ...
29/06/2022
NASHVILLE, Tenn. TNDV, a full-service provider of mobile production and audio facilities, as well as production and secondary services for broadcast television,...
29/06/2022
SANTA MONICA, Calif. In a bid to create a new revenue stream, Snapchat has launched a new $3.99 a month subscription service Snapchat+....
29/06/2022
NEW YORK As Netflix prepares to crackdown on people who are sharing password credentials to access to the streaming services, a new survey from Kagan, the media...
29/06/2022
NEW YORK SiriusXM has announced that its SXM App, which delivers more than 425 SiriusXM channels of audio entertainment, is now available to tens of millions of...
29/06/2022
Top Honor for Women in Media WIM ZEISS Altitude Awards Goes to EsZTer Csepeli,...
29/06/2022
Siemens and NVIDIA to Enable Industrial Metaverse
Brie Clayton June 29, 2022
0 Comments
Siemens, a leader in industrial automation and software, infras...
29/06/2022
Byron Allen's Allen Media Group announced that it hired Mike Nemetz as director of content distribution and partnerships, a new job at the company....
29/06/2022
Married couple Rebecca Romijn and Jerry O'Connell will host The Real Love Boat, which debuts on CBS October 5. The series brings singles together to sail th...
29/06/2022
Stations in the Shreveport, Louisiana, market began the transition to NextGen TV broadcasting....
29/06/2022
Viamedia said it promoted Jim O'Neill and Wendell Decker to senior VP from VP, effective immediately....
29/06/2022
The board of directors of The Walt Disney Co. voted to extend embattled CEO Bob Chapek's contract for three years....
29/06/2022
Instead of killing off TV advertising, streaming is now seen as making it grow as more viewers turn to add-supported connected TV....
29/06/2022
Ad server Clinch said it made a deal with Integral Ad Science that gives advertisers using Clinchs Flight Control campaign management platform access to IAS ver...
29/06/2022
Standard General CEO Soo Kim said he doesn't understand the opposition to his company's $5.4 billion acquisition of Tegna....
29/06/2022
Hearts of Heroes, the Hearst Media Production Group (HMPD) series that showcases the work of first responders, will progress to season four. The show airs on AB...
29/06/2022
LONDON The IBC today previewed its upcoming show, returning to the RAI in Amsterdam for in-person exhibits and conferences the first time since 2019....
29/06/2022
NEW YORK & MIAMI FuboTV and TelevisaUnivision have both issued statements complaining about the other party's demands in the intensifying negotiations for a...
29/06/2022
OTTAWA What do AT&T, Starbucks, and Tesla have in common? They all accept payments using various forms of cryptocurrency. Granted, these payment options are cur...
29/06/2022
NEW YORK New research from Comscore is highlighting a long-overlooked trend, namely the important role that diverse audiences from the African-American, Hispani...
29/06/2022
OSLO, Norway OTT software tech provider Vewd has announced that its Vewd for Automotive white-labeled, cloud-managed content aggregation and monetization soluti...
29/06/2022
SHREVEPORT, La. Six local television stations serving the Shreveport television market have announced that they had begun broadcasting NextGen TV signals on Jun...
29/06/2022
NEW YORK Fox Television Stations is reporting that its digital properties finished May 2022 as the top-performing O&O station group in total minutes, unique vis...
29/06/2022
ENGLEWOOD, Colo. Mobile TV Group (MTVG) today unveiled its MTVG Edge series edge computing production solution....
29/06/2022
We've surpassed our initial expectations and are thrilled with the levels of...
29/06/2022
The BFI calling for the industry to invest at least 1 per cent of all production...
29/06/2022
PLG Implements a Virtual Studio Solution with Blackmagic Design
Brie Clayton June 28, 2022
0 Comments
Blackmagic Design today announced that Dubai base...
29/06/2022
Cutters Detroit proudly names Ryann Harrison its newest Editor
Brie Clayton June 28, 2022
0 Comments
High-end editorial boutique Cutters (http://www.cu...
29/06/2022
Light Iron solidifies management team with 2 key hires
Brie Clayton June 28, 2022
0 Comments
Andy Kaplan joins as Senior Vice President of Operations, ...
29/06/2022
Simple Thought Productions Streams Rare Flower Blooms with AJA HELO
Brie Clayton June 28, 2022
0 Comments
There's a live stream for nearly everythi...
29/06/2022
Sonnet Announces PCI Express 3.0 Adapter Card Featuring Two NVMe SSD Slots, 16-L...
29/06/2022
Telos Alliance Extends Container University Series That Educates and Empowers Br...
29/06/2022
A legend and a gentleman: The sports broadcasting industry pays tribute to Barry...
29/06/2022
Inside LIV Golf's broadcast plans with chief media officer Will Staeger By George Bevir
Tuesday, June 28, 2022 - 10:17
Print This Story
LIV Golf chief...
29/06/2022
Stats Perform Transforms Sports Media Content Creation With PressBox Platform By SVG Staff
Wednesday, June 29, 2022 - 12:00 pm
Print This Story | Subscrib...
29/06/2022
Born and brought up in India, he is already a long-established user of Optocore ...
29/06/2022
Back to All News
Money Heist: Korea - Joint Economic Area' Pockets Global Top Spot
Entertainment
29 June 2022
GlobalSouth Korea (Republic of Korea)
...
29/06/2022
Back to All News
Jamie Foxx And Cameron Diaz To Star In New Film Back In Action...
29/06/2022
Organizations can now achieve unified monitoring of their multi-cloud ecosystems...
29/06/2022
Clear-Com is pleased to announce the appointment of Calvin Long to the company's renowned Applications Engineering team. Based in the Southeastern region of...
29/06/2022
Tyngsboro, Mass. - June. 29, 2022 -- We understand that every meeting matters. That's why we created MeetingPix, the new dedicated live production and strea...