
Eyal Ben-Ari just took his first shot on a goal of bringing professional-class analytics to amateur soccer players.
The CEO of startup Track160, in Tel Aviv, has seen his company's AI-powered sports analytics software tested and used in the big leagues. Now he's turning his attention to underserved amateurs in the clubs and community teams he says make up the bigger opportunity among the world's 250 million soccer players.
Almost everyone in professional sports uses data analytics today. Now we're trying to enable any team at any level to capture their own data and analytics, and the only way to do it is leveraging AI, he said.
A Kickoff Down Under In April, the company launched its Coach160 software in Australia, where it's getting kudos from amateur soccer clubs in Victoria and Queensland. It uses computer vision to let teams automatically generate rich reports and annotated videos with an off-the-shelf camera and a connection to the cloud.
The analysis and data provided by Track160 will prove a wonderful resource for our coaches and players, said Vaughn Coveny, a retired pro soccer player now working with multiple youth teams in the region.
Startup With an AI Heritage Miky Tamir, a serial entrepreneur in sports tech, co-founded Track160 in 2017. The company's investors include the Deutsche Fussball Liga, Germany's national soccer league, which contributed annotated datasets from several of its seasons.
That helped set a baseline, then we applied transfer learning and developed an ever-growing internal database, said Tamir Anavi, Track160's CTO.
Using video from a single camera, the company's software identifies and tracks players as 3D skeletons, then tags events and actions as they move.
We use deep learning in every step to understand where the camera is, where the pitch is and where the players are on it, Anavi said.
With that information, the software delivers detailed analytics and more. It constructs a 3D model so players and coaches can view any part of the game from any perspective, providing what Ben-Ari calls a metaverse experience.
Software Certified by the Pros The Coach160 software got high scores for speed and accuracy in a benchmark for electronic tracking systems created by FIFA, the global federation of more than 200 pro soccer leagues. We delivered the same performance as others who used six times more cameras, said Anavi.
One pro league uses the code to get real-time data on game days. It processes 4K video streams with four NVIDIA GPUs and libraries that accelerate the work.
When it comes to AI, Track160 relies on NVIDIA TensorRT to make its models lean so they run fast.
We couldn't do inference without it. The work went from being impossible to running smoothly and that got our system from a prototype to production, said Anavi.
Track160 recently signed on as a member of NVIDIA Metropolis, a program for companies in intelligent video analytics. Ben Ari says he'll tap the program's early access to technology and expertise to accelerate his company's growth.
Looking Beyond Oz Australia was a natural first target given its penchant for new technology and large number of amateur soccer players and clubs, said Ben-Ari, who is already planning a launch in the U.S.
Long term, the company plans to train models for other sports, too.
We see a kind of viral effect where everyone will want to have this, he said.
As a dad, I want to know what's happening when my daughter plays, and even if they're not pros, people want to know their performance, said Ben-Ari, who likes to pour over his stats from triathlons.
North America Stories
15/01/2026
Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...
15/01/2026
Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...
15/01/2026
No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...
15/01/2026
SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...
15/01/2026
National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...
15/01/2026
From Berlin to London: Amazon delivers NBA Europe games for an international aud...
15/01/2026
LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Back to All News
Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adv...
15/01/2026
Back to All News
Firebreak Premieres on Netflix February 20
Entertainment
15 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE FIRST LOOK IMA...
15/01/2026
Back to All News
The Variety, Voices, and Vision Shaping What's Next on Net...
15/01/2026
Back to All News
Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal W...
15/01/2026
The Hollywood Professional Association (HPA) today announced the nominees for th...
15/01/2026
Award-winning production solutions bridge traditional and next-generation workflows
FOR-A MixBoard
FOR-A IMPULSE
viztrick AiDi
MFR-3100EX...
15/01/2026
NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...