
Grass Valley today strengthens its commitment to be the transformation partner of choice for the world's leading creators and providers of premium live content with the launch of a strategic focus on live video. Under the banner of We Love Live , Grass Valley has launched a new corporate identity and marketing campaign that underpins its vision for the future of the media and entertainment market.
Every goal, every encore, every story - live is forever and in the DNA of everyone at Grass Valley. We empower our customers to deliver the live moments that matter to people across the globe, from anywhere to everywhere, across billions of devices, said Tim Shoulders, CEO and president of Grass Valley. Today, we are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. We are focused on giving today's media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.
Already the number one trusted technology partner to the world's biggest and most innovative media brands, Grass Valley powers their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. The company empowers content owners and service providers to create and deliver compelling live experiences while streamlining and optimizing their operations. Whether it's IP-native cameras or state-of-the-art cloud production platforms, Grass Valley remains at the forefront of cutting-edge live media innovation by continuing to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.
The Grass Valley name is trusted across media and entertainment, reflecting decades of industry experience and deep knowledge of how to deliver premium live content, said Neil Maycock, Grass Valley's CMO and general manager of playout. We have refreshed our corporate identity to position Grass Valley for the future as we support the ongoing transformation of the media companies producing the world's most valuable content while driving market-leading innovation.
Working with 90% of the world's media players - from NEP Group to Eurosport to EA Sports to national networks -Grass Valleycontinues to pioneer market-leading advances.The GV Media Universe (GVMU) is a digital ecosystem that allows media companies to use both on-premise and cloud technologies to build live production environments while adapting to future demands. Grass Valley has an ongoing roadmap to launch new solutions and partnerships, enabling third-party partners to work together to improve live content production and distribution workflows. The new corporate identity embodies the collaborative nature of the GVMU.
Shoulders concluded, Originally scheduled to be unveiled at the NAB Show in Las Vegas, the new Grass Valley visual identity reflects the foundations on which our brand is built: the GVMU partner ecosystem, our technical excellence, the trust we've built across the media sector, the flexibility we bring to our customers, the insight we provide into the evolution of the market, and our drive to innovate and support media companies in their transition to a cloud-based future.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...
14/05/2026
Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...
14/05/2026
The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...
14/05/2026
The agreement marks Scripps Sports' first NBA local rights deal...
14/05/2026
A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...
14/05/2026
Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...
14/05/2026
Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...
14/05/2026
Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...
14/05/2026
Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall.
The series, starring Rose Ayling-Ellis and w...
14/05/2026
Soldiers equipped with Falcon IV radios will soon gain a sense-and-protect capa...
14/05/2026
Artists concept of the L3Harris Next Gen RTG in flight configuration, designed to provide 250 watts of reliable power for decades-long missions in deep space....
14/05/2026
Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...
14/05/2026
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
CueScript's CueiT 4.0 Wins Future's Best of Show Award, Presented at 2026 NAB Show by TV Tech
CueScript, a leading international developer of professio...
14/05/2026
Expert-Led Education Sessions and Development of Online Training Program Accelerate IPMX Adoption and Deployment
The Alliance for IP Media Solutions (AIMS) to...
14/05/2026
Klvr is launching in the United States with a professional-grade rechargeable battery solution that cuts costs and improves performance across live entertainmen...
14/05/2026
Shooting into the depths of Bedlam with URSA Cine 17K 65
Brie Clayton May 14, 2026
0 Comments
Indie feature film paired digital 65mm capture with a Bl...
14/05/2026
WeMakeColor expands with Baselight, becoming hybrid color facility
Caroline Shawley May 14, 2026
0 Comments
Boutique Mexican-based studio integrates B...
14/05/2026
Berklee's Summer in the City Returns with Free Concerts Throughout Boston Ar...
14/05/2026
Chelsey Green Named to Billboard's 2026 Women in Music List The Berklee professor and chair of the Recording Academy Board of Trustees joins other high-pr...