Sony Digital Rapids Pixel Power calrec Sony

From Humble Origins, German Rap Is Now a Dominant Commercial Force

13/12/2019

Hip-hop has proven to be one of music's most customizable and popular genres around the world, with both beats and bars that reflect the unique characteristics of an artist's background. In this series, we'll follow the genre around the world, showcasing how hip-hop has been brought to life in different regions, countries, and cultures.

In Germany, the summer of 2019 will go down in history as the tipping point for hip-hop. The genre (called Deutschrap at home) has been going strong since the early '90s, but the past two years have seen it rise sharply to become a chart-dominating force, laying claim to no fewer than half of this past summer's top 10 hits.

That newfound cultural currency isn't limited to the charts: Spotify's dedicated German hip-hop playlist Modus Mio has more than 1 million followers. A two-city live version of Modus Mio last year showcased the enthusiasm and camaraderie of today's rising German rappers, with Nura (who released her colorful, confident debut solo album this year) memorably stage diving during pop-savvy headliner RIN's set. She then collaborated onstage with both Jamaica-influenced MC Trettmann and rapper, singer, and multi-instrumentalist Bausa, whose slinky 2017 single Was du Liebe nennst stayed atop the German singles charts for eight straight weeks.

A second Modus Mio Live will come to Dortmund on December 14, assembling six of the top artists from the playlist: cloud-rap breakout Ufo361 (who has nearly 4 million monthly listeners), quicksilver female MC Juju, unflappable Deutschrap veteran Summer Cem, new-school gangsta rapper Azet, polished chart mainstay Apache 207, and the hard-bitten yet charismatic Kalim. The variety captured in that cross-section alone shows the healthy range of German hip-hop today.

The playlist's success has also spawned a podcast, Vor der Mio, in which journalist and broadcaster Salwa Houmsi interviews some of Modus Mio's most popular artists in the places where they grew up. Houmsi, a half-German, half-Syrian activist who also DJs, has interviewed Juju in Berlin-Neuk lln, Summer Cem in M nchengladbach, and the street rapper Olexesh in Kiev (among others) since launching the podcast in July.

The podcast's premise is no accident: the different cities and specific neighborhoods where rappers came up are every bit as important to them as the wider cultural heritage of their families. Each urban district or regional town has its own vivid identity within German culture, and the bonds of friendship formed in those early days often stay strong across a lifetime.

Case in point: R sselsheim, in the country's southwest, is a six-hour drive from Berlin yet provides a continuing source of inspiration to proud native MERO, who broke through with short social media videos before topping the German and Austrian charts with his 2018 debut single Baller los. It's always affected me a lot, he says of his home city and, specifically, its Digger Busch district. All [the] people I am on tour with today are from there. We grew up together as a family.

For Kalim, who raps often about daily life in his native patch of Hamburg, the creative impact of one's longtime surroundings can't be overstated. My city influences my music very much, he says, citing his home district as a great source of inspiration for his lyrics. If I had grown up just one district [away], my music would not be the same today.

When RIN, who headlined the first Modus Mio Live last year, was asked about the rap scene in his home city of Stuttgart in a 2017 interview, he said that the town's lack of an existing scene left him and his collaborators to build their own from scratch. So even the would-be musical absences of a given place can have an empowering effect on a young or future rapper coming of age there.

That strong bond between rappers and where they come from also resonates with Germany's large crop of artists of international origins. Turkish by heritage, MERO scored a hit this year with Olabilir, a track with Turkish and German lyrics. Likewise, Summer Cem's 2018 track Tamam Tamam brandishes a few Turkish words in the hook.

Other artists with migrant backgrounds include German rapper Capital Bra, who pays homage to his Russian roots during the hook of the 2018 track Berlin lebt. There's also Eno, a rapper of Kurdish descent, who calls back to his heritage musically on 2018's Cane Cane, while Farid Bang musically embraces his Moroccan and Spanish heritage on this year's Maghreb Gang.

The German hip-hop sound that evolved over the last two years is a unique movement led by artists with [a migrant] background-similar to movements in Italy, the Netherlands, [and] France, says Head of Music for Germany, Switzerland and Austria, Maik Pallasch. It's great to see the rise of all these artists, and particularly the spotlight put on the cultural variety in our society.

Despite being from all over the world, most of today's young German rappers perform primarily in German. All the most-streamed hip-hop artists in Germany are rapping/singing in German, says Maik. It's easier to explain yourself in your own language and transport what you mean and feel in your lyrics. From there, they usually mix in their local dialect with choice slang terms to create songs that are bouncy melting pots for the ears.

The desire for these artists to both honor their roots and find inspiration in their current whereabouts makes sense. After all, from its birth in New York City's Bronx four decades ago to its current mainstream clout in Germany, hip-hop has always hinged on rappers communicating who they are and where they're from. Kalim underscores that idea by likening his work to long-lasting images, emphasizing that his creative evolution-like tha
LINK: https://newsroom.spotify.com/2019-12-12/from-humble-origins-german-rap...
See more stories from spotify

Europe Stories

01/10/2020

Nokia selected as nationwide supplier of 5G RAN by Elisa Finland

Nokia selected as nationwide supplier of 5G RAN by Elisa Finland Press Release Nokia selected as nationwide supplier of 5G RAN by Elisa Finland Nokia con...

30/09/2020

Belmin Karamehmedovi re-elected DG of BHRT

Belmin Karamehmedovi re-elected DG of BHRT...

30/09/2020

Geoff Hill to stand down as Editor of ITV News

Wednesday 30 September 2020 ITV and ITN have today announced that the Geoff Hill, the Editor of ITV News, is standing down from his post with immediate effect ...

30/09/2020

Bridge Technologies Wins 2020 TV Technology Best of Show Award

PoE for accessible and meaningful visual IP network analytics Bridge Technologies today announced that ii has received the TV Technology Best of Show' a...

30/09/2020

Creative Technology Opens Korea Office in Seoul

Creative Technology Opens Korea Office in Seoul Seoul, Korea | September 29, 2020...

30/09/2020

Celebrate Spotify's Biggest Year for Podcasts This International Podcast Day

It's only September, but Spotify has already seen our biggest year ever for podcasts. The number of new shows added to the platform this year increased by 2...

30/09/2020

Global broadcast hire supplier announces 7 figure CBILS funding from ThinCats

30.09.20 Global broadcast hire supplier announces 7 figure CBILS funding from ThinCats Presteigne Broadcast Hire (PBH), supplier to the TV studio and wor...

30/09/2020

Trailer and poster revealed for Sky original film TWIST, coming in early 2021 to Sky Cinema

CLICK HERE TO WATCH THE TRAILER ON YOUTUBE CLICK HERE TO DOWNLOAD THE TRAILER ...

30/09/2020

Ericsson demonstrates 5G capabilities for COVID health monitoring at event in Russia

Deployed on Tele2's network in September 2020, the pilot 5G service enabled ...

30/09/2020

Aktif Bank, Hitachi and Mitsubishi Corporation form a partnership - Hitachi's VeinID Five

ISTANBUL/LONDON, 30 September 2020: Hitachi Europe Ltd., Mitsubishi Corporation ...

30/09/2020

Musician Lady Leshurr confirmed this morning that she is to take part in Dancing on Ice 2021

Musician Lady Leshurr confirmed this morning that she is to take part in Dancing...

30/09/2020

Ready yourselves as The Real Housewives of Cheshire is returning to our screens with an exciting new face

The Real Housewives of Cheshire are back and ready to bring even more raucous fu...

30/09/2020

Endemol Shine Brazil Partners with Stella Artois on New Culinary Reality Series

Banijay today announces that Stella Artois has commissioned Endemol Shine Brazil to produce a new reality format, known locally as Fora de Rota (Off the Beaten ...

30/09/2020

Harmonic helps the viewer take control of France Televisions French Open coverage

Harmonics Thierry Fautier tells TVBEurope about the companys involvement in a de...

30/09/2020

DTG Testing, KL Certification partner on post-Brexit single certification

From 1st January 2021, the process of placing CE marked equipment on the market in the UK and Europe will change. By Jenny Priestley Published: September 30, ...

30/09/2020

Sony acquires virtualised production specialist Nevion

Sony said the acquisition will further enhance its portfolio, providing end-to-end IP and Cloud-based production solutions for broadcasting and other applicatio...

30/09/2020

Vitec commits to carbon neutrality by 2021

The company is aiming to be carbon neutral in all facets of business operations, including the manufacturing of its video products. By Jenny Priestley Publish...

30/09/2020

Animation Research Uses AWS to Virtualize Remote Sports Production

Animation Research Uses AWS to Virtualize Remote Sports Production posted: 30/09/2020 AWS also helps ARL's Virtual Eye production arm to reduce its ca...

30/09/2020

Ross Live Season Two - Your Indispensable Guide to Live Production!

Ross Live Season Two - Your Indispensable Guide to Live Production! posted: 30/09/2020 Following an extremely successful first season from May to July thi...

30/09/2020

Sony Acquires Nevion to Enhance its Portfolio of End-to-End IP/Cloud-based Production Solutions for Broadcasting and other Applications

Sony Acquires Nevion to Enhance its Portfolio of End-to-End IP/Cloud-based Produ...

30/09/2020

Genelec monitors immerse new Tokyo College of Music Campus

Genelec monitors immerse new Tokyo College of Music Campus posted: 30/09/2020 Genelec Smart Active Monitors are at the heart of the Tokyo College of Music...

30/09/2020

PANASONIC L.I.V.E. SERIES SHOWCASES VIRTUAL INNOVATIONS IN THE BROADCAST & MEDIA INDUSTRY

PANASONIC L.I.V.E. SERIES SHOWCASES VIRTUAL INNOVATIONS IN THE BROADCAST & MEDIA...

30/09/2020

RED SOX HIT A HOME RUN WITH NIKON ROBOTICS DURING COVID-19 RESTRICTIONS

RED SOX HIT A HOME RUN WITH NIKON ROBOTICS DURING COVID-19 RESTRICTIONS posted: 30/09/2020 To Capture Photo and Video Content While Maintaining Social Dista...

30/09/2020

Timeline Television's New 4K IP Truck Packs a Punch with Grass Valley Solutions

Timeline Television's New 4K IP Truck Packs a Punch with Grass Valley Soluti...

30/09/2020

Roland WM-1 & WM-1D: wireless MIDI system announced

Connect up to four devices to a single computer Roland have released two new MIDI dongles that they say combine the convenience of wireless with latency to ...

30/09/2020

Telefunken TF11 announced

New mic is inspired by an Austrian classic Telefunken have unveiled the newest member of their Alchemy microphone series. The TF11 is said to have been insp...

30/09/2020

Unmasked in Belgium

Unmasked in Belgium posted: 29/09/2020 Masked Singer - TV singing competition with celebrities concealed in fantastic elaborate costumes and full face mas...

30/09/2020

LIVE AID TOO

LIVE AID TOO posted: 30/09/2020 For over 100 years, when the world needs help, who do they turn to? The Live Event Industry. Whether it be for making the wo...

29/09/2020

Flower Wild' by Shane Tivenan wins this year's RT Short Story Competition

Flower Wild, a short story by Shane Tivenan, was this evening announced as the w...

29/09/2020

GSMA to Host MWC Africa in Kigali During 2021

News announced during GSMA Thrive Africa virtual conference Nearly half a billion people subscribe to mobile services in Sub-Saharan Africa 29 September 2020,...

29/09/2020

GSMA and BMZ Announce New Partnership to Drive Digital Innovation for Sustainable Development

29th September 2020, London: The GSMA and the German Federal Ministry for Econom...

29/09/2020

Eurovision Sport joins environmental sustainability initiative albert

Eurovision Sport joins environmental sustainability initiative albert...

29/09/2020

TV personality Rebekah Vardy confirmed this morning that she is to take part in Dancing on Ice 2021.

TV personality Rebekah Vardy confirmed this morning that she is to take part in ...

29/09/2020

Nicolas Chazarain to Lead Legal at Banijay

Banijay today bolsters its leadership team by confirming Nicolas Chazarain as its Group Chief Legal Officer. Since 2017, he has led the legal operations for the...

29/09/2020

Ericsson and Three launch 5G in Ireland

The close working relationship between the two companies began last year with the aim of achieving rapid 5G deployment and best-in-class network performance. Th...

29/09/2020

Elisa Finland adds 5G RAN to Ericsson 5G Core partnership

Finnish telecommunications service provider, Elisa, has selected Ericsson (NASDAQ: ERIC) for a comprehensive 5G technology deployment spanning 5G Core and 5G Ra...

29/09/2020

Nokia signs 5G deal to become BT's largest infrastructure partner

Nokia signs 5G deal to become BT's largest infrastructure partner Press Release Nokia signs 5G deal to become BT's largest infrastructure partner ...

29/09/2020

The backbone of professional and independent journalism

The media situation in the Western Balkans is deteriorating as a result of repeated attacks on media freedom and systematic undermining of the profession. The c...

29/09/2020

Higher Ground and Spotify Announce That the First Season of The Michelle Obama Podcast' Will Debut on Additional Platforms

Higher Ground and Spotify announced today that following the first season's ...

29/09/2020

Spotify's Refreshed Time Capsule Playlist Gives Listeners a Dose of Nostalgia

Your music taste may have shifted in the last few decades, but that doesn't ...

29/09/2020

5 Questions (and Answers) With Ilia Alekseev, Managing Director, Spotify Russia & CIS

For Ilia Alekseev, music has always been a passion. He played the flute as a chi...

29/09/2020

How To Make a Collaborative Playlist

Over the past six months, music and podcasts have brought people together like never before-especially when it comes to playlist collaborations. That's why ...

29/09/2020

Rickey & Denzel, Lele Pons, and Addison Rae Take the Mic with New Exclusive Podcasts

You know them, you love them, you can't get enough of them-some personalitie...

29/09/2020

X-Rite Announces New Subscription Pricing for Color iMatch and Color iQC Software

X-Rite Announces New Subscription Pricing for Color iMatch and Color iQC Softwar...

29/09/2020

SDNsquare's GRID Adds IP modularity to the CTV OB Golf Truck

SDNsquare's GRID Adds IP modularity to the CTV OB Golf Truck posted: 29/09/2020 The SMPTE 2110-based OB12 Truck Suite planned for the European Golf Tour...

29/09/2020

Timeline Television adds to its 4K IP truck fleet

UHD3 has been built around Grass Valley IP solutions including GV Orbit Dynamic System Orchestration and Kahuna 9600 IP production switcher. By Jenny Priestley...

29/09/2020

Robe lights up Belgium's Masked Singer

Production is using nearly 200 Robe moving lights, a combination of 58 x Tetra2 and 56 x CycFX 8 moving LED Bars, 36 x MegaPointes and 36 x LEDBeam 150s. By Je...

29/09/2020

Atomos Connects HDMI to USB, GB Labs aims to Unify on-prem and Cloud, and more

TVBEurope rounds-up the latest products and solutions news from Atomos, GB Labs and Telestream By Jenny Priestley Published: September 29, 2020 TVBEurope r...

29/09/2020

Clementi: BBC impartiality starts at the top, not half way down

BBCs current chair has been speaking to the DCMS select committee about his successor By Jenny Priestley Published: September 29, 2020 BBC's current ch...

29/09/2020

Warm Audio update WA-87 microphone

Revision 2 yields higher output level but same price Launched in 2016, Warm Audios WA-87 offered an affordable take on a Neumann classic, the U87. Its now b...