
Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean
Tuesday, January 14, 2025 - 08:49
Print This Story
MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds
MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.
In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.
Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.
The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.
On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.
The new MotoGP logo, which launched in November 2024
New audio partner
MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.
Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.
It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .
Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.
The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.
We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.
Concept for sound
Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.
The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.
Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.
Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.
On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
09/09/2026
Italy launch follows UK and Germany as Nielsen expands product across EMEA
Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...
09/09/2026
Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks
Industry-Wide Campaign Launches at IBC2...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...