
Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean
Tuesday, January 14, 2025 - 08:49
Print This Story
MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds
MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.
In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.
Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.
The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.
On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.
The new MotoGP logo, which launched in November 2024
New audio partner
MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.
Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.
It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .
Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.
The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.
We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.
Concept for sound
Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.
The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.
Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.
Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.
On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...
04/09/2026
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...
04/09/2026
Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...
04/09/2026
Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...
04/09/2026
L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...
04/09/2026
EVS and Matrox Video have announced a technology partnership integrating Matrox ...
04/09/2026
NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...
04/09/2026
The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...
04/09/2026
InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...
04/09/2026
The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...
04/09/2026
Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...
04/09/2026
TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...
04/09/2026
TwelveLabs has launched a video compliance platform for media organizations, inc...
04/09/2026
The Television Academy and the National Academy of Television Arts & Sciences ha...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...