Sony Pixel Power calrec Sony

Audio Revolution: MotoGP's Sergi Sendra on the Evolution of the Top Two-Wheeled Motorsport's Sound

15/01/2025

Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean

Tuesday, January 14, 2025 - 08:49

Print This Story

MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds

MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.

In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.

Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.

The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.

On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.

The new MotoGP logo, which launched in November 2024

New audio partner

MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.

Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.

It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .

Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.

The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.

We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.

Concept for sound

Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.

The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.

Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.

Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.

On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
LINK: https://www.svgeurope.org/blog/headlines/audio-revolution-motogps-serg...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

15/10/2026

NEP Adds TAG Multiviewing, Monitoring and QC to NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Supreme Court Sides With Republicans in Political Ad Rates Decision

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Interra Systems to Showcase Smarter Quality Assurance and...

Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...

15/10/2026

DATALAND Deploys Riedel Bolero for Secure Communications...

Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...

15/10/2026

Mediagenix Context-Aware Scheduling Helps Media Companies...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...

15/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chass...

Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe What's New: Sonnet Technologies tod...

15/10/2026

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution Audio Recording and Stable Connectivity

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution ...

15/10/2026

The Maxon Fall 2026 Release Delivers Bigger Worlds Faster...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

15/10/2026

Evergent Achieves TM Forum Open API Gold Certification -...

Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...

15/10/2026

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series The November 3 concert spotlights student creators and a growing program connect...

15/10/2026

USSI Global Elevates Amanda Flynn to Chief Operations Officer

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

HuskerVision Deploys Grass Valley-Based ST 2110 Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant to Feature CrewCom Flex at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

ESPN Viewership Up 10%, Extending Networks Growth For Sixth Year

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

NCTC Promotes Four to Senior Vice President

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Cerberus Tech to Introduce Livelink Studio at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant Technologies Showcases New CrewCom Flex at NAB New...

Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...

15/10/2026

Applications open for Screen Australia and ACTF's Kids IP Incubator

Applications open for Screen Australia and ACTF's Kids IP Incubator 15 October 2026 Screen Australia and the Australian Children's Television Foundatio...

15/10/2026

Open From Data Center to Desktop: NVIDIA Expands Nemotron Family With Highest Efficiency Super VL and Bolt Models

NVIDIA today released Nemotron 3.5 Super VL, an open 120-billion-parameter model...

15/10/2026

Trailer for new RT drama The Galway Bay Murders released today

The Galway Bay Murders starring Kate Mulgrew, Colm Meaney, John Connors, India Mullen, Jack Rowan and Clinton Liberty will air on Sunday 8 November 2026 on RT...

15/10/2026

Dial Up the Cloud: NVIDIA DLSS 4.5 Controls Arrive on GeForce NOW

Dial in the next gaming session this GFN Thursday. New NVIDIA DLSS 4.5 controls give GeForce NOW members more choice over how supported games look and perform i...

14/10/2026

Court TV selects Yospace to deliver advanced Dynamic Ad Insertion

Staines-upon-Thames, UK, 13, October, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetize its ad-suppor...

14/10/2026

Fifth Annual Silicon Valley Video Summit Names Video Pioneer Andrew Cross as 2027 Conference Chair

The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...

14/10/2026

SVG Remote Production Forum 2026: All Sessions Now Available To Watch on SVG PLAY

Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...

14/10/2026

Universal Audio's Empirical Labs FATSO goes native

Tape simulator plug-in gains native version Universal Audio's recreation of the Empirical Labs FATSO has just become the latest of the company's plu...

14/10/2026

Bitwig & AlphaTheta announce collaboration

Bitwig Studio now integrates with Rekordbox Bitwig have joined forces with AlphaTheta to bring together two different areas of modern music creation: DJing ...

14/10/2026

Stream Pro from Delta Sound Labs

New granular synthesis plug-in revealed Delta Sound Labs have just launched a new granular synthesis plug-in that allows composers, producers and sound desi...

14/10/2026

Double the Eurovision!

Double the Eurovision! 14 October, 2026 Media releases SBS turns up the volume as the official Australian broadcaster for Eurovision Asia Also, the searc...

14/10/2026

Mastering complex signal environments: Rohde & Schwarz launches new R&SADD607 compact DF antenna

Mastering complex signal environments: Rohde & Schwarz launches new R&S ADD607 c...

14/10/2026

Court Extends Restraining Order Against President Trump's White House News Ban

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC to Demo One Connect Comms Platform at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

SMPTE Expands Engagement in Africa with South African Eve...

SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...

14/10/2026

FEMA Offers Two Webinars Ahead of National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

American Amplifier Technologies Acquires ERI

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

LTN, Sony Integrate Cloud Media Management, Real-Time Playout

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

DirecTV Launches Build Your Own Multiview

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

Wooden Camera Releases Redesigned Sony FX6 Accessory System

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

HuskerVision Builds IP Production Facility with Grass Val...

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

14/10/2026

Eden Project Grows Live Learning with LiveU Technology

Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...

14/10/2026

Rise AV Launches North American Mentoring Council

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Grass Valley

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Cobalt Digital

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC Announces Plans to Showcase its One Connect Intercom...

IPC Announces Plans to Showcase its One Connect Intercom Platform at NAB New York 2026 Visit IPC as a Featured Vendor in the Dale Pro Audio Booth IPC, a le...

14/10/2026

Dr Trauma selected for Dynamic Television Scripted Initiative

Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026 L-R: Sarah Bailey, Troy Lum. Screen Australia and Dynamic Television today annou...

14/10/2026

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge Brie Clayton October 13, 2026 0 Comments 3DModels.org has opened its annual Car Rende...

14/10/2026

RE:Vision Effects Announces ARRI Film Lab 1.5 Release

RE:Vision Effects Announces ARRI Film Lab 1.5 Release Brie Clayton October 13, 2026 0 Comments ARRI Film Lab 1.5 adds many user requested features inc...

14/10/2026

MTI FILM DRS Nova V7.0 Major Release Now Available

MTI FILM DRS Nova V7.0 Major Release Now Available Brie Clayton October 13, 2026 0 Comments A step forward in digital film restoration DRS Nova V7.0 ...