
Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean
Tuesday, January 14, 2025 - 08:49
Print This Story
MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds
MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.
In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.
Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.
The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.
On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.
The new MotoGP logo, which launched in November 2024
New audio partner
MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.
Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.
It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .
Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.
The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.
We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.
Concept for sound
Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.
The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.
Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.
Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.
On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
08/04/2026
Applicable Products Part number Description
QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU)
QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...
08/04/2026
The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...
08/04/2026
The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...
08/04/2026
Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...
08/04/2026
Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....
08/04/2026
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026.
Nevada Cit...
08/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...
08/04/2026
Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...
08/04/2026
Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...
08/04/2026
Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program
LynTec, a leading manufacturer of innovative ele...
08/04/2026
Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...
08/04/2026
Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...
08/04/2026
Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...
08/04/2026
COW Jobs: Director Needed for WWII Indie Docudrama
Brie Clayton April 8, 2026
0 Comments
Director Needed for WWII Indie Docudrama
March 17, 2026COW ...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...
08/04/2026
Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...
08/04/2026
All episodes available on Thursday 30 April on Sky Atlantic and NOWWednesday 8 A...
08/04/2026
Back to All News
Agent from Above' Celebrates Divine Ascent to Global Rank...
08/04/2026
Back to All News
Official Poster Revealed for My Two Cents, the New Animated Se...
08/04/2026
ICG is gearing up for a busy day on 14th May in Manchester.
First up, we'll be joining the Northern Marketing Festival as one of the event's marketing ...
08/04/2026
The Teatro Col n in Buenos Aires is not a venue that tolerates compromise. Built in 1908 and routinely ranked among the worlds finest concert halls, it has an a...
08/04/2026
Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player
Around the world, the race to beat ageing is on. From cutting ...
08/04/2026
Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...