
Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean
Tuesday, January 14, 2025 - 08:49
Print This Story
MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds
MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.
In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.
Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.
The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.
On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.
The new MotoGP logo, which launched in November 2024
New audio partner
MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.
Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.
It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .
Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.
The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.
We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.
Concept for sound
Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.
The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.
Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.
Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.
On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Back to All News
A Friend, A Murderer' Launches on Netflix on March 5, 2026
Main image
Entertainment
20 February 2026
GlobalDenmark
Link copied to cl...
20/02/2026
Other Voices returns to RT this Spring with performances from Dermot Kennedy, A...
19/02/2026
The Canadian rightsholder deploys its most complex' Olympics setup an ever,...
19/02/2026
Suite Studios, a cloud-native platform that connects creative teams to their med...
19/02/2026
Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...