Sony Pixel Power calrec Sony

Audio Revolution: MotoGP's Sergi Sendra on the Evolution of the Top Two-Wheeled Motorsport's Sound

15/01/2025

Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean

Tuesday, January 14, 2025 - 08:49

Print This Story

MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds

MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.

In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.

Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.

The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.

On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.

The new MotoGP logo, which launched in November 2024

New audio partner

MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.

Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.

It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .

Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.

The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.

We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.

Concept for sound

Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.

The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.

Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.

Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.

On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
LINK: https://www.svgeurope.org/blog/headlines/audio-revolution-motogps-serg...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

14/02/2026

Cineverse Acquires TV Monetization Platform IndiCue

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

ESPN's Audiences for College Basketball On Track for Major Growth

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

TCL Display Technologies Deployed at Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dream Piece

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dre...

13/02/2026

OBS Accelerates Shift to Cloud

Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...

13/02/2026

France Tlvisions Launches France 2 UHD with Dolby Vision and Dolby Atmos to Max out AC-4 Experiences for Winter Olympics Fans

France T l visions has successfully launched France 2 UHD featuring Dolby Vision...

13/02/2026

OBS Expands Athlete Moment,' Family Reunions to Capture Human Side of Winter Games

Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...

13/02/2026

Men's Figure Skating Photo Gallery

The men's figure skating long-form program is tonight, and it promises to be an exciting night for fans in the stands, fans at home, and even the production...

13/02/2026

Entertainment Takes the NBA Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

13/02/2026

SVG GameDay, Episode 3: Sean Tabler - Producing Hockey in the City of Angels

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

13/02/2026

Teradek Introduces RF-X, Revolutionizing Mission-Critical Signal Redundancy

Teradek announces the launch of RF-X Auto Switcher, a revolutionary appliance designed to deliver flawless, uncompromised signal integrity for the world's m...

13/02/2026

Synamedia & Globecast Selected for FA Cup Cloud Distribution

Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distributi...

13/02/2026

Ratings Roundup: NBC Sports' Legendary February Hits Record Viewership Levels

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

13/02/2026

NBC Olympics' Amy Rosenfeld on the Drone Craze, Friends & Family Moments, Stamford's Role for Milano Cortina

Far from the action in the snow and on the ice, the team controls the production...

13/02/2026

2026 Daytona 500: FOX Sports' Mike Davies, George Grill on Working Within an IP-Based Compound, Solving the Ops Puzzle of the Super Bowl of Racing

The Daytona 500 is called The Super Bowl of Racing for a reason. Whether it's the culmination to five days of action on the track, the sheer size and scop...

13/02/2026

OBS Expands AI-Powered Content Workflows

For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, sprea...

13/02/2026

NBC Sports Director Pierre Moossa Previews NBC's First NBA All-Star Production in 24 Years

After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...

13/02/2026

Film Festival Watch: 18 Sundance Institute-Supported Projects To Watch at the 2026 Berlin International Film Festival

By Jessica Herndon We may have just wrapped an unforgettable 2026 Sundance Film...

13/02/2026

Give Me the Backstory: Get to Know Amanda Kramer, the Writer-Director Behind By Design

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

13/02/2026

Women in Podcasting Craft New Connections at Spotify's Galentine's Day Celebration in LA

This Wednesday in Los Angeles, Spotify brought together a group of podcast creat...

13/02/2026

Spotify and LoveShackFancy Bring Galentine's Glam to NYC, Featuring Special Performance by Joshua Basset

Yesterday, Spotify and LoveShackFancy hosted a Galentine's and Gents Lunch a...

13/02/2026

L3Harris Successfully Completes First Phase of P25 Transition for Florida SLERS

The upgrade to a Project 25 network provides state agencies communicating on the Statewide Law Enforcement Radio System flexibility to tailor the network to the...

13/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24...

Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...

13/02/2026

ES Broadcast Hire duo celebrate 10-year anniversary with...

Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company. Annie Breislin, Operations Manager, and Charles ...

13/02/2026

Disguise Opens Experience Center and Office in Atlanta

Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...

13/02/2026

Mavis Expands External Camera Support with Accsoon SeeMo...

At BSC Expo 2026, Mavis announced full support for the Accsoon SeeMo series of iOS camera adapters across Mavis Camera and Mavis Monitor apps. This new integrat...

13/02/2026

Butcher Bird Studios Keeps Signals Flowing Seamlessly Acr...

Executing technically ambitious live streams, virtual productions, and immersive media today requires talent, creativity, and the right supporting technology. L...

13/02/2026

LTN makes key appointments and introduces new Technology...

Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN's IP video transport services as satellite capac...

13/02/2026

NATO Upgrades Broadcast Studio with Grass Valley Cameras

Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO'...

13/02/2026

Digital Azul strengthens remote production strategy with...

Wireless IP intercom underpins agile, multi-location live production workflows Digital Azul, the independent production powerhouse specialising in complex liv...

13/02/2026

Actus Digital Sets a New Standard for QA Monitoring and C...

Actus Digital, a LiveU company, will unveil major new enhancements to its Actus X Intelligent Monitoring Platform at NAB Show (LiveU booth N1740), reinforcing i...

13/02/2026

FA Cup goes IP with Pitch International plus Synamedia an...

Globecast, a worldwide leader in broadcast services, and leading video software provider, Synamedia, today announced that Pitch International (Pitch), the leadi...

13/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

CIMM Details Research Plans for 2026 and New Board Appointments

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Teradek Unveils RF-A Auto Switcher

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Spectrum Launches 'Invincible Wifi'

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Actus Digital to Introduce Actus X Platform Enhancements At NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Sennheiser Wireless Spectera Solution Tackles Super Bowl LX With Ease

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Nate Bargatze to Receive 2026 NAB Television Chairman's Award

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

UKTV Highlights Saturday February 14th - Friday February 20th 2026

What can I watch on UKTV this week?What can I stream on U this week? This guide highlights romantic dramas for Valentine's Day, alternative relationship t...

13/02/2026

New RT series tells stranger-than-fiction stories of Irish con artists

New RT series tells stranger-than-fiction stories of Irish con artists Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player Swindlers, a...

12/02/2026

Chyron Merges Live Web Content and CG Graphics with PRIME 5.3

Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...

12/02/2026

SVG New Sponsor Spotlight: Interra Systems' Anupama Anantharaman on Protecting Live Sports Quality Across IP and OTT Workflows

The vendor's VP of Product Management explains how quality assurance, monito...

12/02/2026

LTN Makes Key Appointments and Introduces New Technology Organization

LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...