Sony Pixel Power calrec Sony

Audio Revolution: MotoGP's Sergi Sendra on the Evolution of the Top Two-Wheeled Motorsport's Sound

15/01/2025

Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean

Tuesday, January 14, 2025 - 08:49

Print This Story

MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds

MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.

In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.

Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.

The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.

On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.

The new MotoGP logo, which launched in November 2024

New audio partner

MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.

Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.

It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .

Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.

The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.

We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.

Concept for sound

Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.

The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.

Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.

Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.

On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
LINK: https://www.svgeurope.org/blog/headlines/audio-revolution-motogps-serg...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

22/09/2026

Young Journalist Award 2026: Meet the Final 12

From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...

22/09/2026

ESPN, Precision Lasers Light Up NHL Player Media Tour in Las Vegas

The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...

22/09/2026

Neumann Introduces KK 104 A and KK 105 A Wireless Capsule Heads

Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...

22/09/2026

NFL and TMRW Sports Announce Pro Flag Showcase During Super Bowl LXI Week

The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...

22/09/2026

Washington State University Unveils New Daktronics Video Board and Audio System at Gesa Field

Washington State University has unveiled a new end zone video display and audio ...

22/09/2026

SVG Sit-Down: Disney's Dave Johnson on ESPN's New 4K HDR Distribution Pipeline and What It Means for Super Bowl LXI and Beyond

Disney's SVP of Live Operations and Engineering details the technology behin...

22/09/2026

Cosm Promotes Mazen Alawar to SVP of Marketing, Alexis Scalice to VP of Cosm Studios

Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...

22/09/2026

Mississippi State University Extends Camera Relationship with KOKUSAI DENKI

Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...

22/09/2026

Net Insight Appoints Christine Kjellvard as Interim CFO

Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...

22/09/2026

Net Insight Launches Zyntai TimeNode Access PTP Grandmaster for Edge Sites

Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...

22/09/2026

The Weight Explores the High Cost of Freedom in the Depression Era

Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...

22/09/2026

Avalanche Tones introduce Noise Suite

Second high-gain tone plug-in released Following on from their debut release, Chainsaw Suite, Avalanche Tones have announced the launch of their second plug...

22/09/2026

LW6 wireless headphones from Lewitt Audio

Uncompressed audio with below 6ms of latency Lewitt's have just introduced their first pair of headphones which, despite being aimed primarily at studio...

22/09/2026

Neumann launch the KK 104 A & KK 105 A

Two new capsule heads for Sennheiser wireless systems Neumann have announced the upcoming launch of the KK 104 A and KK 105 A, a pair of new premium condens...

22/09/2026

Apogee Plugins Are Moving to Plugin Alliance

Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins. Apogee plugins are moving to Pl...

22/09/2026

SipRadius honored with a Technology And Engineering Emmy...

Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...

22/09/2026

VanityFilter 3.1.5 adds project files and adjustable protection around lips, brows and ears

VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...

22/09/2026

Chile's TV+ Modernizes Broadcast Operations with Blackmagic Design

Chile's TV Modernizes Broadcast Operations with Blackmagic Design Brie Clayton September 22, 2026 0 Comments URSA Broadcast G2 brings versatility...

22/09/2026

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing Brie Clayton September 22, 2026 0 Comments Image courtesy of Deposit Photos Business and ...

22/09/2026

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music Festival

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...

22/09/2026

New TVU Pocket Offers Broadcast Features In Phone-Sized Unit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Operative Launches Unified Platform for Advertising and Broadcast Management

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Element Launches New TiVo-Powered Smart TVs in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

NOAA Taps Tomorrow.io for Improved U.S. Weather Forecasts

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Gray Media Promotes Tim Maloney to GM and Director of Sales at WBKO

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Reports: Paramount Reaches Settlement with State AGs in Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

New Research Lays Out Streaming Services Best Defense Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sinclair Expands The National News Desk

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Paramount Settles Antitrust Lawsuit over WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

U.S. Broadband Industry Investment Hits $92.6 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sky commissions Tupac murder trial documentary from Passion Pictures & Propagate Content

From Academy Award-winning Passion Pictures and BAFTA-winning director Marian Mo...

22/09/2026

Wi-Fi, phones and power lines: understanding EMF exposure

Whether it be from the sun or from our phones and other devices, we are all exposed to electromagnetic radiation in some shape or form. With the dramatic growth...

22/09/2026

Comscore's latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT

Comscore's latest AI Intelligence Report Shows Competition Intensifying as C...

22/09/2026

The Factory-X Project Sets Standards for Data Sovereignty in Industry

The Factory-X Project Sets Standards for Data Sovereignty in Industry Arvato Systems Brings Digital Sovereignty to Industrial Practice Factory-X Successfully...

22/09/2026

Apple opens Apple Music Hall, a\u00A0state-of-the-art live music venue in London - PRESS RELEASE - Posted on 21 September 2026

LONDON Apple today announced the opening of Apple Music Hall, a brand-new state-...

22/09/2026

Young creativity across the island of Ireland takes centre stage as sixth RT This is Art! competition launches

RT , Creative Ireland and Shared Island Initiative ask young artists to respon...

22/09/2026

NVIDIA Isaac ROS 5.0 Advances Agentic, Open Source Robotics Development

To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...

21/09/2026

Manifold Taps Ryhaan Williams for North America COO Post

Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...

21/09/2026

SNS Wins IAMT Best Journal Article Award

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...

21/09/2026

MLW Announces Streaming Deal with Tubi for Weekly FUSION Series

Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...

21/09/2026

Adam Smith Named Chairman of Direct-to-Consumer at Disney Entertainment

Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...

21/09/2026

United Airlines and DISH to Offer Live Football on Starlink-Enabled Seatback Screens

United Airlines and DISH have announced an agreement to bring live professional ...

21/09/2026

SES to Provide Satellite Distribution for JioStar Channels Across India

SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...

21/09/2026

Detroit Red Wings Announce Detroit SportsNet Broadcast Details for 2026-27 Season

The Detroit Red Wings have announced details for their inaugural season on Detro...

21/09/2026

Manifold Technologies Appoints Ryhaan Williams as CCO for North America

Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...

21/09/2026

DAZN Pick Up L.A. Kings DTC Streaming Rights; ABTV Will Continue as Local TV Home

Angels Broadcast Television (ABTV), the local television home of the Los Angeles...