
Audio revolution: MotoGP's Sergi Sendra on the evolution of the top two-wheeled motorsport's sound By Heather McLean
Tuesday, January 14, 2025 - 08:49
Print This Story
MotoGP is now entering the third generation of its audio evolution, which will mean riders listening to safety messages from Race Direction, then potentially rider discussions with their teams making it to air live from the race track as the bikes hit phenomenal speeds
MotoGP was the first motorsport world championship when it was born in 1949, with a first season comprising only six Grands Prix. Since then, the sport has grown to a calendar of more than 22 Grands Prix across five continents, and its popularity has soared to a global fanbase of over 500 million. Its live TV coverage has equally expanded into a global, high-octane show reaching more than 200 territories.
In the beginning, MotoGP focused on the visual aspects of its broadcast production rather than the audio, which remained a missing piece for some time, given the sheer volume of sound these prototype machines are able to generate. Yet in 2013 it discovered a partner in audio with Lawo, which took MotoGP from analogue to digital sound.
Sergi Sendra, head of global technology at MotoGP, tells the story: We spent so much effort on the video developing the cameras, developing a methodology for directing, and graphics. There were a lot of things and audio was there, but we didn't have a partner for many years and we were looking for somebody.
The first audio partner [we found was] Lawo in 2013 and 2014, and it's important for me to remember what we achieved with them, thanks to Philipp Lawo and his agreement with us then.
On what those achievements were, he says: That was a way to mix signals, mixing voices, and sound from the track because we were on an analogue system before going digital with them; 2013 was the preparation and we went digital in 2014. But when we made this effort to start producing in surround sound and multichannel sound in 2014, the reality was the audio was still not yet good enough. We realised to make any kind of approach to 5.1 was really, really a big challenge.
The new MotoGP logo, which launched in November 2024
New audio partner
MotoGP then began to look for a new audio partner that could evolve the sound of the sport further. That is when Audio-Technica appeared on the scene, says Sendra. One day in 2018, Audio-Technica approached us to ask if we would be interested in working together. That was in Valencia in 2018.
Rodrigo Thomaz [project manager for broadcast partnerships, Audio-Technica Europe] from Audio-Technica visited us, then he communicated to Robert [Morgan-Males, CEO at Audio-Technica] and we set up a very special meeting in Barcelona, reminisces Sendra.
It was close to Christmas but we had to make it happen. They were interested, but they needed more information. So Robert came to Barcelona and I remember we spent three hours together, and we said, okay, we'll do it .
Audio-Technica was prepared to work with MotoGP to bring the true sound of the sport the bikes themselves to viewers at home. Continues Sendra: The reason [we went for it with Audio-Technica] was somebody for the first time was going to provide audio tools touching the ground for capture. Because at the end of the day, capturing MotoGP is the most complex thing. We're talking about huge spaces; you could fit more than 100 football pitches in a MotoGP circuit, like Austin or Silverstone. I mean, there's so much space to cover.
The roar of those bikes is anything but simple to capture, with a high level of audio contamination that makes focussing on a single subject detail difficult. Says Sendra: And again, it's easier to put a camera in and envision a one kilometre [area of track] than listening to the progression of speed and changes between that point that you see that original point to the end point where the camera will be able to still give you a shot, he explains.
We are talking about sound that's related to bikes, which is kind of a special sound. I don't want to call it noise. It's pure sound. And we didn't have a proper audio system installed on the bikes. We didn't have a proper audio system installed in the garages. We didn't have proper audio system installed on the track side.
Concept for sound
Audio-Technica then set about developing a concept for sound that turned into specialist microphones specifically designed for the unique and challenging MotoGP race track.
The first generation of sound for MotoGP was micing up the overall audio of the track itself. The second generation was about immersive sound, micing the pitlane, the paddock, the crowd, and capturing the atmosphere on the straight, as well as getting microphones on the bikes to accompany the cameras.
Now, the third generation comes from a sporting area request; providing sound from Race Direction to riders as a further safety measure and way to connect them. And this adds also a new chance for MotoGP to mic the riders themselves to capture what they say as they hurtle around the track, as well as any possible conversations with their teams, all of which is set to be no easy task.
Says Sendra: It's now been six years non-stop, developing the concept, the microphones, the capsules, everything related to the way you want to transmit a real environment where there are people, there is noise, there are sounds, there are voices, there's silence. When the bike stops on the track and you want to hear the marshals shouting, and we achieve it.
On the bike microphones, Sendra says: On the bikes we are now able to install up to eight microphones, which is crazy. And why eight microphones? Because we have four cameras. That was an agreement between Sony and Audio-Technica. Each
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...
16/10/2026
(Suzanne Cordeiro/Shutterstock for Sundance Film Festival)
By Patty Consolazio
...
16/10/2026
Standalone calibration, automatic bass management & digital I/O
The ARC Studio was a significant release for IK Multimedia, and was praised for offering a c...
16/10/2026
Classic compressor returns in 1U form
There are few pieces of gear that have achieved the status held by the SSL Bus Compressor, and it's now officially...
16/10/2026
Latest cinematic instrument unveiled
Zero-G say that their latest creation isn't your typical sample library or collection of instruments, but rather a ...
16/10/2026
Real-time MIDI orchestrator updated
Forma Labs Audio have recently launched a significant update that brings some powerful new features to their real-time M...
16/10/2026
The launch of the autumn programming schedules on traditional TV channels translated into a noticeable increase in total video viewership. Poles spent an averag...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...
16/10/2026
Boston Conservatory Wind Ensemble Presents America at 250 The free event, taking place at Samuel Adams Park at Faneuil Hall, features a program of inspiring A...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...
16/10/2026
Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...
16/10/2026
Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films
Brie Clayton October 15, 2026
0 Comments
Remote post house delivers I Want Your ...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...
16/10/2026
New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera
Wooden Camera today announced a new p...
16/10/2026
Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...
16/10/2026
Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz ...
16/10/2026
Friday 16 October 2026
The Alessia Cup, powered by Sky, returns with Lioness an...
16/10/2026
Friday 16 October 2026
iPhone Duo now available to pre-order with savings of up...
16/10/2026
Republic of Ireland defenders back their future careers while nominating local c...
16/10/2026
Friday 16 October 2026
LOITV arrives on Sky Glass and Sky Stream
Sky customers in the Republic of Ireland can now enjoy the pulsating SSE Airtricity Men's...
16/10/2026
Nominations Announcement - RT Radio 1 Folk Awards
Celebrating the very best in folk music in Ireland from the past year
Awards event LIVE in Vicar Street and...
16/10/2026
RT has today announced that MaeBee, a brand-new animated series, will premiere ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...