
An offseason project enhanced eight video displays around the venue in time for Opening Day
Wrigley Field in Chicago is on every baseball fan's bucket list, and, in its every version or incarnation, those that get a chance to see it are mesmerized by its beauty. Over the offseason, the Chicago Cubs enhanced this beauty by transitioning the LED technology on eight video displays around the ballpark from a 13HD pixel layout to 10mm pixel spacing and adding 5 million pixels to the displays.
This project was all about keeping our technology fresh, says Chris Simonson, director, live production and entertainment, Chicago Cubs. Our videoboards were 11 years old, so it was time for us to increase their resolution.
Rush to Opening Day: Research Trips, Diversified Keep Project on Track
In recent years, Wrigley Field has had numerous renovations in a multi-phased approach. One of the biggest technological alterations was a 1080p-powered control room, launched in time for the start of last season. The project added new Ross Video Tessera channels for display control, XPression servers as the graphics engine, an Acuity production switcher, and updates to the existing Evertz DreamCatcher replay system.
Prior to the 2025 season, the Chicago Cubs spent their offseason converting their control room to 1080p.With the control-room upgrade completed, the next chapter of renovations was greenlighted. Spearheaded by Chicago Cubs EVP/COO David Cromwell, and VP, Content and Production, Matt Romito as project leads, the project began with a request for proposal and the choice of Diversified, the systems integrator at the center of the control-room project, to usher in this substantial change.
Through June 2025, Simonson and a handful of his colleagues went on several trips to check out recently renovated videoboards at such venues as the Indianapolis Colts' Lucas Oil Stadium and the Denver Broncos' Empower Field at Mile High.
The upgraded control room is driving a new chapter of in-venue productions at Wrigley Field.At more than 8,300 sq. ft. of LED real estate, eight video displays - a videoboard in left field, one in right field, two ribbon boards, two upper-deck displays, two outfield-wall displays - were renovated. This hefty lift required the project team to get started as quickly as possible: in this case, at the conclusion of the 2025 Chicago Cubs season and after the second of two Northwestern University football games on Nov. 22.
With the help of Diversified Senior Project Manager, Sports and Live Events, Donald Niehoff and Senior Design Engineer Kevin Johnson and Chicago Cubs Senior Director, Facilities, Ryan Egan and Manager, Construction and Planning, Courtney Snyder, the renovation was kept on track to complete the job by Opening Day, the Cubs vs. the Washington Nationals on March 26.
A total of eight video displays were enhanced prior to Opening Day on March 26. (Photo: Matt Dirksen/Chicago Cubs) We were simultaneously tearing out all of the old Tesseras and replacing them with the new ones, says Simonson. Everything was on schedule despite the freezing cold winter. [Diversified] built in some extra time, expecting days when they wouldn't be able to work because of the cold or the snow, but everything was finished by early to mid March.
Sticking With SDR: Graphics Redesign Reflects New LEDs
Many sports venues have opted for high dynamic range (HDR) for their videoboards, but the Chicago Cubs decided to stick with standard dynamic range (SDR) to complement the shows in 1080p. In a long-standing tradition, the club plays the most home games of any MLB team. Given that, SDR was the best course of action.
We were looking to see how the product performed in sunlight since we have so many day games, Simonson explains. It was important for us to try to go as bright as possible. On our trip to see the Broncos, they mentioned how they lose some of the contrast and brightness by flipping on the HDR feature. That solidified our decision to stick with SDR.
The left-field videoboard and LED display are two main fixtures within The Friendly Confines. (Photo: Matt Dirksen/Chicago Cubs)Creatively, the Cubs had to adapt their expansive graphics package to match the new LED technology. Led by Manager, Motion Graphics, Shane English, the refresh reflects both the new videoboard resolution and the franchise's brand guidelines.
Our color motif, fonts, styles stayed the same, notes Simonson. Some people might not even notice this redesign that was done from scratch. With the move from 1080i to 1080p, some of our trigger animations are much more expressive now.
Like the one in left field, a videoboard and LED display is positioned behind the wall in right field. (Photo: Matt Dirksen/Chicago Cubs)Aided by the expertise of Chicago Cubs Senior Manager, Broadcast Engineering, Ken Jespersen, the interoperability of the new control room and the LED refresh has been as seamless as possible. The production team needed to adapt to the addition of five Tessera channels: one designated to the left side of the stadium, one to the right side, one to other video displays inside the stadium, one to the famous marquee on the building's exterior and a multiview of all interior displays, and one critical to the ability to test content before it's displayed to the crowd.
The fifth Tessera is set in bypass mode, says Simonson. We can cover all our video displays with the content that is normally rotating while we're testing elements during rehearsal. We also use it between homestands for sponsorship takeovers during private events.
Go, Cubs, Go: Internal Team Brings New Boards to Life
Every season is important for the Chicago Cubs at Wrigley Field, but the LED upgrade is coming at the perfect time: the building will host the 2027 MLB All-Star Game. In the near term, the ent
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...
21/07/2026
Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...
21/07/2026
Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K
Brie Clayton July 20, 2026
0 Comments
Colorist blends vintage film looks to shape...
21/07/2026
Which USS Defiant Pulse Phaser effect is better?
Graham Quince July 20, 2026
0 Comments
Aargh, ever since @DarkRavenProductions posted a comment ask...
21/07/2026
AI has entered the gigascale era.
The world's most advanced AI factories are bringing together hundreds of thousands of GPUs and CPUs to train frontier mod...
21/07/2026
NVIDIA Vera Rubin is here, and it's going gigascale.
Vera Rubin NVL72 produ...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten
The sports-product...
20/07/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...
20/07/2026
Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...
20/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...
20/07/2026
Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards.
Only four pro...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
20/07/2026
At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...
20/07/2026
Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...
19/07/2026
Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...
19/07/2026
The stage is set: three-time champion Argentina will defend its World Cup title ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Topics include pre-match ceremonies, live performances, the tournament's fir...
18/07/2026
When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...