The Hundred x the LEGO Group x Sky Sports team up to inspire families and sports fans

06/07/2021

The Hundred is thrilled to announce a ground-breaking partnership with the LEGO Group and Sky ahead of the launch of the 100-ball competition this summer.

The new partnership will include a video where LEGO Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross will highlight the fun, action packed nature of the new competition while introducing fans to the new rules and format.

During The Hundred, the players themselves will be challenged to put their LEGO building skills to the test with the help of the content creators embedded in each Hundred team. The content creators are part of The Hundred Rising programme designed to uncover and support young talented professionals.

All three organisations share many core values in providing opportunities to learn and inspiring positive change while ECB continue to work with Sky to grow the game and show that cricket can be a sport for everyone.

Ebony Rainford-Brent said: This partnership with Sky, the LEGO Group and The Hundred is so cool. We want to help even more kids fall in love with our great game and working with a partner like the LEGO Group is a fantastic way to do just that. The video gives a first glimpse into how much fun every game of The Hundred will be on Sky Sports and I can't wait to see what the teams themselves manage to create and build during the competition.

London Spirit captain Heather Knight said: Who wouldnt be excited to see a LEGO Minifigure of themselves coming to life! Everyone remembers playing with LEGO bricks as a kid so its pretty cool to see it link up with cricket. I can't wait to get out on the pitch for The Hundred this summer and this partnership makes it even more exciting.

Sky will distribute the content created by the partnership across its channels, including Sky Kids where the partnership with LEGO and The Hundred will play a crucial role in engaging a younger audience during the competition this summer.

For more information on The Hundred or for tickets head to www.thehundred.com.

Sky Sports will bring you all of the action from every game of The Hundred. Fans will be able to tune in to all 68 games live on Sky Sports' dedicated channel Sky Sports The Hundred as well as on Sky Sports Mix and Sky One. All women's matches and a significant number of men's games will be streamed live on the Sky Cricket YouTube channel.

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news, and arts including our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional �3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing �30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

LINK:	https://www.skygroup.sky/en-gb/article/the-hundred-x-the-lego-group-x-...
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The Hundred x the LEGO Group x Sky Sports team up to inspire families and sports fans

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