Blackmagic Design has announced the new promotional spot for Chris Hemsworth's latest training program for his online fitness app Centr was shot using Blackmagic Design's URSA Mini G2 and Video Assist 7 12G HDR.
The new ad campaign promotes Centr's latest program, Centr Power, which is inspired by the exercise regime the actor uses to prepare for his on screen Thor appearances.
To produce the new ad campaign, Hemsworth chose acclaimed Sydney based director and cinematographer, Anthony Rose. Rose is one of Australia's most prolific Director/Cinematographers, with a career that spans MTV award winning music videos, commercials, fashion shoots and documentaries.
His most recent work included being on the sets of Marvel projects, crafting long form behind the scenes' documentaries for Disney+ following the productions of Shang Chi and the Legend Of the Ten Rings, Thor, Love and Thunder and George Miller's new film, 3000 Years of Longing.
Rose said Hemsworth was super collaborative to work with and had a vision for what he wanted for the Centr Power videos something raw and authentic.
Whilst Chris talked, I rapidly rigged my Blackmagic G2 into handheld mode and rolled the dice on my 35mm Xeen CF prime lens. The boys opened the gym door and the light looked perfect on the rugged stone wall behind, but light was fading fast. Chris, Bobby and Luke picked up weights and started training hard and without a word the shoot was on, no second takes, Rose added.
With the guys giving it everything they had, I kept rolling from shot to shot trusting in the G2's high dynamic range, depth in the shadows and ability to hold onto the highlights. With the Blackmagic LUT dialed in, I knew that whatever I was seeing in the eyepiece was exactly what I wanted, Rose said.
Mirroring the authenticity of previous Centr campaigns, the commercial follows Hemsworth during a workout with personal trainer Luke Zocchi. It accentuates the raw nature of building a physique similar to the Thor star, while offering followers the chance to take part in the physical challenges Hemsworth undertakes prior to filming.
Rose used the URSA Mini Pro 4.6K G2 to capture shots in 4.6K, before viewing and approving them on a Blackmagic Design Video Assist 7 12G HDR monitor and recorder to create the final desired effect of the campaign. The quality of the final shots were able to highlight the authenticity of the new Centr Power campaign, which was desired for the campaign.
Rose said shooting with Blackmagic Design cameras gives him confidence to shoot on the fly in some really tough environments.
I know that the dynamic range will handle direct sun, deep shadows or heavy backlighting and always look better than I'd hoped in post. I monitor in the BM Film to Extended Video v4 LUT and use a combination of waveforms to keep my exposures in the ballpark, but a lot of my shoots are chasing fleeting moments where I get one chance to get it right so I have to be ready.
In a world of 4k deliveries, having the added resolution gives me the option to stabilise shots or reframe in post without digging past the 4k frame. I find the menus super quick and intuitive to navigate and the cameras are rock solid despite extreme heat, dust and cold, he said.
The commercial campaign is currently running across a variety of social media outlets and can be seen at www.instagram.com/p/CQE-n-tnNoH/.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
COW Jobs: Visual Storyteller - Emeryville, CA
Brie Clayton October 9, 2026
0 Comments
Visual Storyteller
October 7, 2026 COW Jobs: Cinematographer...
09/10/2026
Master 3-Point Lighting in After Effects With an Orbiting Light Rig
Graham Quince October 9, 2026
0 Comments
Ever wondered why your 3D renders in Afte...
09/10/2026
nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...
09/10/2026
Today's AI Isn't the Answer
Andy Marken October 8, 2026
0 Comments
Let's say you're telling the truth, and this is all a dream. - Do...
09/10/2026
Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Witness world firsts, new arrivals and the work that goes on behind the scenes a...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Blackmagic Design has announced the new promotional spot for Chris Hemsworth's latest training program for his online fitness app Centr was shot using Blackmagic Design's URSA Mini G2 and Video Assist 7 12G HDR.
