Blackmagic Design has announced the new promotional spot for Chris Hemsworth's latest training program for his online fitness app Centr was shot using Blackmagic Design's URSA Mini G2 and Video Assist 7 12G HDR.
The new ad campaign promotes Centr's latest program, Centr Power, which is inspired by the exercise regime the actor uses to prepare for his on screen Thor appearances.
To produce the new ad campaign, Hemsworth chose acclaimed Sydney based director and cinematographer, Anthony Rose. Rose is one of Australia's most prolific Director/Cinematographers, with a career that spans MTV award winning music videos, commercials, fashion shoots and documentaries.
His most recent work included being on the sets of Marvel projects, crafting long form behind the scenes' documentaries for Disney+ following the productions of Shang Chi and the Legend Of the Ten Rings, Thor, Love and Thunder and George Miller's new film, 3000 Years of Longing.
Rose said Hemsworth was super collaborative to work with and had a vision for what he wanted for the Centr Power videos something raw and authentic.
Whilst Chris talked, I rapidly rigged my Blackmagic G2 into handheld mode and rolled the dice on my 35mm Xeen CF prime lens. The boys opened the gym door and the light looked perfect on the rugged stone wall behind, but light was fading fast. Chris, Bobby and Luke picked up weights and started training hard and without a word the shoot was on, no second takes, Rose added.
With the guys giving it everything they had, I kept rolling from shot to shot trusting in the G2's high dynamic range, depth in the shadows and ability to hold onto the highlights. With the Blackmagic LUT dialed in, I knew that whatever I was seeing in the eyepiece was exactly what I wanted, Rose said.
Mirroring the authenticity of previous Centr campaigns, the commercial follows Hemsworth during a workout with personal trainer Luke Zocchi. It accentuates the raw nature of building a physique similar to the Thor star, while offering followers the chance to take part in the physical challenges Hemsworth undertakes prior to filming.
Rose used the URSA Mini Pro 4.6K G2 to capture shots in 4.6K, before viewing and approving them on a Blackmagic Design Video Assist 7 12G HDR monitor and recorder to create the final desired effect of the campaign. The quality of the final shots were able to highlight the authenticity of the new Centr Power campaign, which was desired for the campaign.
Rose said shooting with Blackmagic Design cameras gives him confidence to shoot on the fly in some really tough environments.
I know that the dynamic range will handle direct sun, deep shadows or heavy backlighting and always look better than I'd hoped in post. I monitor in the BM Film to Extended Video v4 LUT and use a combination of waveforms to keep my exposures in the ballpark, but a lot of my shoots are chasing fleeting moments where I get one chance to get it right so I have to be ready.
In a world of 4k deliveries, having the added resolution gives me the option to stabilise shots or reframe in post without digging past the 4k frame. I find the menus super quick and intuitive to navigate and the cameras are rock solid despite extreme heat, dust and cold, he said.
The commercial campaign is currently running across a variety of social media outlets and can be seen at www.instagram.com/p/CQE-n-tnNoH/.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
Blackmagic Design has announced the new promotional spot for Chris Hemsworth's latest training program for his online fitness app Centr was shot using Blackmagic Design's URSA Mini G2 and Video Assist 7 12G HDR.
