Sony Pixel Power calrec Sony

Latest Spot for Chris Hemsworth's Centr Fitness App Shot Using Blackmagic Design URSA Mini Pro 4.6K G2

01/10/2021

Blackmagic Design has announced the new promotional spot for Chris Hemsworth's latest training program for his online fitness app Centr was shot using Blackmagic Design's URSA Mini G2 and Video Assist 7 12G HDR.

The new ad campaign promotes Centr's latest program, Centr Power, which is inspired by the exercise regime the actor uses to prepare for his on screen Thor appearances.

To produce the new ad campaign, Hemsworth chose acclaimed Sydney based director and cinematographer, Anthony Rose. Rose is one of Australia's most prolific Director/Cinematographers, with a career that spans MTV award winning music videos, commercials, fashion shoots and documentaries.

His most recent work included being on the sets of Marvel projects, crafting long form behind the scenes' documentaries for Disney+ following the productions of Shang Chi and the Legend Of the Ten Rings, Thor, Love and Thunder and George Miller's new film, 3000 Years of Longing.

Rose said Hemsworth was super collaborative to work with and had a vision for what he wanted for the Centr Power videos something raw and authentic.

Whilst Chris talked, I rapidly rigged my Blackmagic G2 into handheld mode and rolled the dice on my 35mm Xeen CF prime lens. The boys opened the gym door and the light looked perfect on the rugged stone wall behind, but light was fading fast. Chris, Bobby and Luke picked up weights and started training hard and without a word the shoot was on, no second takes, Rose added.

With the guys giving it everything they had, I kept rolling from shot to shot trusting in the G2's high dynamic range, depth in the shadows and ability to hold onto the highlights. With the Blackmagic LUT dialed in, I knew that whatever I was seeing in the eyepiece was exactly what I wanted, Rose said.

Mirroring the authenticity of previous Centr campaigns, the commercial follows Hemsworth during a workout with personal trainer Luke Zocchi. It accentuates the raw nature of building a physique similar to the Thor star, while offering followers the chance to take part in the physical challenges Hemsworth undertakes prior to filming.

Rose used the URSA Mini Pro 4.6K G2 to capture shots in 4.6K, before viewing and approving them on a Blackmagic Design Video Assist 7 12G HDR monitor and recorder to create the final desired effect of the campaign. The quality of the final shots were able to highlight the authenticity of the new Centr Power campaign, which was desired for the campaign.

Rose said shooting with Blackmagic Design cameras gives him confidence to shoot on the fly in some really tough environments.

I know that the dynamic range will handle direct sun, deep shadows or heavy backlighting and always look better than I'd hoped in post. I monitor in the BM Film to Extended Video v4 LUT and use a combination of waveforms to keep my exposures in the ballpark, but a lot of my shoots are chasing fleeting moments where I get one chance to get it right so I have to be ready.

In a world of 4k deliveries, having the added resolution gives me the option to stabilise shots or reframe in post without digging past the 4k frame. I find the menus super quick and intuitive to navigate and the cameras are rock solid despite extreme heat, dust and cold, he said.

The commercial campaign is currently running across a variety of social media outlets and can be seen at www.instagram.com/p/CQE-n-tnNoH/.
LINK: https://hpaonline.com/latest-spot-for-chris-hemsworths-centr-fitness-a...
See more stories from hpa

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

28/07/2026

Study: TV Operating Systems Gain Influence Over Viewing

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Maryland Public Television Promotes Ling Ling Sun to CTO

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

NUGEN Audio Helps Mix Technician Blake Bunzel Deliver Rel...

Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series ...

28/07/2026

TAG Video Systems Accelerates the Move to Cloud and Virtu...

TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...

28/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear Brie Clayton July 27, 2026 0 Comments Between the maturation of IP and remot...

28/07/2026

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF Brie Clayton July 27, 2026 0 Comments Large format sensor allows Texas Legacy ...

28/07/2026

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...

28/07/2026

AI Agents Expand Creative Tools to Millions

AI Agents Expand Creative Tools to Millions Brie Clayton July 27, 2026 0 Comments Hero image courtesy of Epic Games Leading creative applications are...

28/07/2026

How Rick Aggeler Built a Music Community for Boston Teens

How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Mark Bridges to Lead CableLabs

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Total YouTube Views for All FIFA World Cup Content Top 200 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Pebble To Address Future Of Media Operations At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Paramount Agrees to Pause Warner Bros. Discovery Deal

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Export FCP7 to XML Without Needing FCP7 Installed

Export FCP7 to XML Without Needing FCP7 Installed Dave Rice July 24, 2026 0 Comments I've created an open source tool that allows you to export FC...

25/07/2026

Documentary Sell Your House Edited with DaVinci Resolve Studio

Documentary Sell Your House Edited with DaVinci Resolve Studio Brie Clayton July 24, 2026 0 Comments Filmmakers post feature documentary from opposite...

25/07/2026

Time to Act: Bringing a New Opera to Life

Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...

25/07/2026

Beyond the Score

Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process. July 24, 2026 By Kevin Haden Michelle ...