Sony Pixel Power calrec Sony

Brightcove Bows Tool To Help Marketers Hone Video Content Strategies

07/11/2024

BOSTON Brightcove said it has launched Marketing Insights, a new tool in its video insights and analytics platform that measures the business impact of video content to give marketers greater insight into their strategies.
LINK: https://www.tvtechnology.com/news/brightcove-bows-tool-to-help-markete...
See more stories from tvtechnology

More from TV Technology

09/12/2024

CP Communications Taps New Tech To Cover NYC Marathon

NEW YORK CP Communications and its Red House Streaming subsidiary marked their 11th year of covering the TCS New York City Marathon last month by adding new tec...

09/12/2024

Global Streaming Subs Expected to Surpass 2 Billion by 2029

International expansion by U.S. streaming companies and improvements in controlling password-sharing will drive growth for online streaming subscriptions to 2 b...

07/12/2024

AI-Media Inks 5-Year Captioning Deal with Central European Media

LONDON Captioning solutions provider AI-Media said it struck five-year agreement with Central European Media Enterprises (CME) to provide captioning services. T...

07/12/2024

HPA Tech Retreat 2025 Releases First Program Details

LOS ANGELES The 2025 Hollywood Professional Association (HPA) Tech Retreat, which will celebrate its 30th anniversary this year, has released the first program ...

06/12/2024

Kelly Parker Rejoins Wheatstone as Director, Product Development

NEW BERN, N.C. Wheatstone Corp. has named veteran audio engineer Kelly Parker as director of product development....

06/12/2024

FreeWheel Launches Contextual Marketplace

NEW YORK Comcast's FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual clas...

06/12/2024

MRMC Adds Tom Shelburne as Key Account Manager, Americas

SAN FRANCISCO MRMC, a supplier of motion control, automation, broadcast robotics, volumetric and remote image-capture solutions, has added Tom Shelburne as key ...

06/12/2024

Scripps Taps Matthew Hijuelos To Lead Distribution Strategy

CINCINNATI E.W. Scripps has promoted Matthew Hijuelos to vice president of distribution, effective Jan. 1. In the new role, he will oversee the team responsible...

06/12/2024

Comcast Migrates Its 5G Core Network To Cloud With AWS

SEATTLE Amazon Web Services (AWS) said Comcast has moved its 5G wireless core from an on-premise infrastructure to a cloud-based network using its technologies....

05/12/2024

ARRI Introduces Alexa 265 65-mm Camera

MUNICH ARRI has unveiled the Alexa 265, its next-generation 65-milimeter camera, which combines a small form factor with a revised 65-mm sensor....

05/12/2024

MediaKind Expands MK.IO Platform to AWS

FRISCO, Texas MediaKind is expanding its MK.IO Platform to Amazon Web Services (AWS), making it easy for media, sports and entertainment brands to launch high-q...

05/12/2024

Gray Taps Derek Rogers as GM and Sales Director at KXIII

ATLANTA Derek Rogers has joined station group Gray Media as general manager and director of sales at KXII, its CBS affiliate in Sherman, Texas. KXII also multic...

05/12/2024

Nielsen, TikTok Ink Measurement Pact

NEW YORK Nielsen and TikTok have signed an agreement that, for the first time, will allow advertisers and agencies to directly compare campaign performance on t...

05/12/2024

Lawo Unveils Software Version 10.12 for mc Audio Mixing Systems

RASTATT, Germany Lawo has introduced software version 10.12 for its latest mc audio production consoles. The new version featured significant improvements in c...

05/12/2024

Knight Foundation Awards $1.5 Million To Expand Local Public Media News

BOULDER, Colo. Public Media Co. has launched an initiative funded by a $1.5 million grant from the John S. and James L. Knight Foundation to help local public m...

05/12/2024

Amazon Launches Nova Reel To Produce Studio-Quality Video With AI

LAS VEGAS Among the many AI-themed announcements made at the AWS re:Invent conference, Amazon introduced Amazon Nova, a new generation of foundation models (FMs...

05/12/2024

SpectraRep Appoints George Molnar as CTO

CHANTILLY, Va. Datacasting solutions provider SpectraRep has appointed George Molnar as its chief technology officer....

05/12/2024

Survey: Viewers Access a Record 13 Different Sources for Entertainment

PORTSMOUTH, N.H. A new Hub Entertainment Research survey highlights the growing complexity of the average TV viewer's entertainment ecosystem, finding peopl...

04/12/2024

Walmart Completes Acquisition of Vizio

Walmart said it has finalized its acquisition of Irvine, California-based TV maker Vizio. The $2.3 billion deal, first disclosed in February, is designed to boo...

04/12/2024

Peacock To Stream EA Sports Madden NFL Cast'

STAMFORD, Conn. NBC Sports and Peacock said they will present a first-of-its-kind EA Sports Madden NFL Cast of the Houston Texans-Kansas City Chiefs game on S...

04/12/2024

Ireland's RT Taps Dalet for New Unified Content Management System

PARIS Raidi Teilif s ireann (RT ), Ireland's national public-service media company, has chosen Dalet to develop and implement a state-of-the-art content m...

04/12/2024

Amagi Acquires Argoid AI

NEW YORK Amagi has acquired Argoid AI, an artificial intelligence company specializing in recommendation engines and programming automation for OTT platforms, i...

03/12/2024

Behind the Scenes Production Switchers Strike the Right Balance

Production switchers are a fine balance between the technical handling multiple incoming video sources and the creative, mixing between various sources to creat...

03/12/2024

Applications Open for Futures Park Exhibitors at 2025 NAB Show

WASHINGTON The National Association of Broadcasters said applications are open for exhibitors to participate in Futures Park, a showcase for cutting-edge resear...

03/12/2024

TV in 2024: Change to the Business Further Accelerates

In the parlance of best-selling sci-fi novel turned Netflix series Three Body Problem, you have to think long and hard for the last time the television busine...

03/12/2024

The Rising Influence of Drones in Broadcast Production

From more than 200 feet off the ground outside of L.A.'s iconic Dodger Stadium, a camera gives viewers of Game 5 of the World Series a charming mood shot of...

03/12/2024

Riedel Ups Jan Eveleens to CEO of Product Division

WUPPERTAL, Germany Riedel Communications has named Jan Eveleens as CEO of its Product Division, effective Jan. 1. The unit's current CEO, Rik Hoer e, has de...

03/12/2024

Optic8 Taps Brompton, Absen for New Virtual Production Facility

DALLAS Optic8 and Trilogy Studios have opened a state-of-the-art virtual production facility here that features Brompton Technology's Tessera SX40 LED proce...

03/12/2024

MDW Taps Lawo Solutions in an Upgraded Studio

VIENNA Lawo and the University of Music and Performing Arts Vienna (MDW), one of the world's most renowned music universities and a leader in audiovisual ed...

02/12/2024

Ikegami Adds Emilio Aleman as Senior Product Manager

MAHWAH, N.J. Emilio Aleman has joined Ikegami Electronics (USA) as senior product manager, tasked with promoting the imaging and display equipment maker's p...

02/12/2024

Telstra Broadcast Services Names Karen Clark as CEO

SYDNEY Telstra Broadcast Services (TBS), a division of Telstra, one of Australias largest telecommunications and technology companies, has appointed Karen Clark...

02/12/2024

Blue Lucy Establishes U.S. Division; Taps Dina Behar Hevert as VP, Americas

PASO ROBLES, Calif. Blue Lucy, a London-based media technology company, has set up a U.S. division here and named Dina Behar Hevert as vice president for the Am...

28/11/2024

White Peaks Solutions Taps NPAW To Enhance Its KWIKmotion OTT Platform

BARCELONA and PARIS White Peaks Solutions (WPS), the end-to-end over-the-top solutions provider based in France, has selected NPAW's video-analytics solutio...

28/11/2024

Interra Systems Adds Netflix's VMAF Scoring to VEGA Media Analyzer

CUPERTINO, Calif. Interra Systems has integrated Netflixs Video Multi-Method Assessment Fusion (VMAF) algorithm a widely-trusted standard for video quality asse...

28/11/2024

Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings

MUNCIE, Ind. Despite all the complaints about the rising cost of streaming services, a new survey from First Merchants Bank indicates that setting aside money f...

27/11/2024

Lynx Technik Adds Vincent Noyer as Director of Product Marketing

WEITERSTADT, Germany Broadcast TV equipment provider Lynx Technik has named Vincent Noyer as director of product marketing....

27/11/2024

NBCUniversal Works With Walmart to Bring Live Shopping to Live Sports

NEW YORK NBCUniversal and Walmart said they are bringing new shoppable experiences and measurement capabilities to live sports coverage. Kicking off on Thanksgi...

27/11/2024

Ross Video Hopes To BHAG Private Equity With Ambitious Strategy Shift

Ross Video has outlined a shift in its strategic approach and announced a significant financial target for 2030....

27/11/2024

Bending Spoons To Acquire Brightcove for $233 Million

BOSTON Brightcove said it has entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at about $233 million....

27/11/2024

Transmit, Wurl Partner on FAST Channel Ads

NEW YORK Advanced-advertising solutions provider Transmit and connected-TV tech company Wurl have struck a partnership that will bring Transmit's in-stream ...

27/11/2024

Prime Video Adds More FAST Channels for the Holidays

Amazon's Prime Video continues to bulk up its free, ad-supported streaming TV channels with the launch of holiday-themed channels and other services....

27/11/2024

Sinclair's Chris Ripley Lays Out ATSC 3.0 Challenges, Opportunities

HUNT VALLEY, Md. Earlier this month, Sinclair signed a memorandum of understanding with the Institute of Technology Bombay covering their collaboration on broad...

26/11/2024

Nielsen: Fox, Disney Gain Viewing Share in October

NEW YORK In the battle for viewing among the big TV and media players, Fox had a superb October, earning an 8.4% share of total TV viewing in Nielsen's Octo...

26/11/2024

FCC: Jan 1. Deadline to Implement Audio Description Rules in DMAs 101-110

WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in TV markets 101 to 110 must implement its new audio de...

26/11/2024

NBC News Now Expands Into Latin America

NEW YORK NBC News Now has expanded its international distribution into Latin America with launches in Mexico and Brazil on Samsung TV Plus....

26/11/2024

Scripps Sets up AI Strategy Team

CINCINNATI In a notable example of a broadcaster turning to artificial intelligence to improve operations and open up new business opportunities, E.W. Scripps h...

25/11/2024

Advertising Research Foundation Proposes Updating TV Categories

NEW YORK The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pa...

25/11/2024

Fubo To Launch 18 NBCU FAST Channels

NEW YORK FuboTV and NBCUniversal have announced a deal that will see the launch of 18 NBCU FAST channels on the virtual multichannel video programming distribut...

25/11/2024

SBE Adds New Certification: Certified Production Technologist

The Society of Broadcast Engineers said it has added a new credential to its program of certification, Certified Production Technologist....

25/11/2024

New Chyron Virtual Placement 7.7 Offers Football-Specific Features

MELVILLE, N.Y. Chyron has updated its Virtual Placement product with the release of version 7.7 offering new tools and enhancements for football telecasts....