Discover Even More Emerging Creators With RADAR Podcasters
29/06/2022
Today, we're expanding on this work by kicking off RADAR Podcasters, a podcast-creator version of the Spotify program designed to spotlight emerging voices worldwide. It takes its name and format from RADAR, which supports up-and-coming artists.
Through RADAR, we're deepening our commitment to emerging creators and strengthening their connection to audiences. To start, we're highlighting more than 40 creators around the world, in countries where podcasting continues to grow-the U.S, Brazil, Spain, Italy, Colombia, India, France, Argentina, Chile, Japan, Australia, Mexico, the Netherlands, Indonesia, and the Philippines.
What's unique about the podcasting scene where you work?
NEXT
How does it work? Each quarter, Spotify's Podcast Editorial team in participating markets will select three up-and-coming creators to spotlight. We'll focus on creators with shows that exhibit authenticity and inclusivity, give us a reason to keep listening, and educate and entertain.
Once selected, participants can leverage Spotify's editorial and promotional opportunities. Our global RADAR playlists will feature three episodes from each RADAR creator, and they will receive marketing and social media support. You can view all of our RADAR creators here.
What impact could RADAR Podcasters have in your market?
NEXT
For the Record spoke to Podcast Editorial Lead Brianne O'Brien about the idea behind RADAR Podcasters and her hopes for the initiative.
Why do you think something like RADAR Podcasters is necessary? Building an audience, no matter what the form is, is a marathon and never a sprint. And I think that's especially true for podcasts. RADAR Podcasters is unique in the sense that it can not only motivate creators to keep going, but it also unlocks these resources that we as a platform can provide. Spotify has a dedicated space to help creators get discovered, to be inspired, and to learn from fellow creators. And that's exactly what this program speaks to.
Meanwhile, listeners are hungry to either find their next favorite podcast, connect further with hosts or the content, and to find a sense of community. So the more opportunities that we can provide in that creator space to help them foster that audience engagement, the better.
How does RADAR Podcasters support our larger mission of supporting creators? When we decided to brand this project after RADAR, we thought Let's take what we know is a successful brand in terms of identifying emerging artists-because RADAR as a name and as a brand is clear, it's simple, yet it's really strong-but to amplify podcasters.' But outside of the familiar name, it's also a familiar mission. Our goal here is to highlight and uplift emerging creators and to do the best that we can to help them grow their audience, especially during the early stages of their career.
RADAR ladders up, in its core, through amplifying communities around creators, genres, and topics. That's a huge focus for those of us on Podcast Editorial, which you can see by what we're aiming to do to amplify underserved voices. We're in a position to help creators with a one-of-a-kind of achievement, if you will, while also opening up opportunities for them to build affinity with new listeners and different types of audiences that they might not have reached yet.
How will we measure success? What do we hope to hear from creators and listeners? My team, and Spotifiers more broadly, are podcast enthusiasts. So first and foremost, we really want to underscore the hard work that's being done by creators to take their podcast to the next level, but also to build those long-lasting relationships with their audience. Being able to help them scale and better connect with listeners is a critical part of measuring success. Another part of this is building a globally recognized and trusted program that's not only aspirational but also inspirational, and a consistent resource for creators to succeed.
Take a listen to our first three RADAR Podcaster creators in the U.S.:
Girlish
Trans YouTubers and iconic duo Gage Adkins and Olivia Noel discuss LGBTQ+ topics/stories from their own experiences. As trans women of color in their early twenties, the two strive to create a podcast that speaks volumes by discussing issues like transphobia, coming out in college, dysphoria, and what it's like being trans in the 21st century.
Affirmations for Black Girls
A podcast dedicated to helping Black millennial women become their best selves. Hosted by Tyra the Creative.
Stories with Sapphire
Join host Sapphire Sandalo, a pansexual Filipino American on a mission to add more empathy and diversity to the paranormal, supernatural, and horror communities through stories and interviews from the Philippines and around the world. Each episode includes true stories that share a theme, with Sapphire's thoughtful commentary weaving them together.
Plus, head to the RADAR Podcasters hub to view all of our creators or read more on Anchor.
LINK: | https://newsroom.spotify.com/2022-06-29/discover-even-more-emerging-cr... |
See more stories from spotify |
Europe Stories
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Cyberani and Thales enter a strategic alliance to strengthen the Kingdom's cybersecurity
Facebook Twitter LinkedIn Mr. Saeed Al Saeed, CEO of Cyberani, and Mr. Pie...
18/03/2024
Thales to equip Cibao International Airport in Dominican Republic with new Air Traffic Control Radar System
Facebook Twitter LinkedIn Instituto Dominicano de Aviaci n Civil (IDAC) se...
15/03/2024
Connecting and training Sudanese journalists-in-exile
To help empower Sudanese journalists living in exile amidst the ongoing conflict in their homeland, Thomson trainers have been delivering workshops designed to ...
15/03/2024
Meet the director of channel development
By TVBEurope Staff Published: March 15, 2024 Updated: March 18, 2024 Jenny Isaksson, director channel development at Vizrt, tells TVBEurope why she enjoy...
15/03/2024
Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
15/03/2024
Pete Distad Named CEO of New Sports Streaming Service
Pete Distad Named CEO of New Sports Streaming Service Former Apple and Hulu Executive to Lead Joint Venture from ESPN, FOX and Warner Bros. Discovery March 15...
15/03/2024
Celebrate the Best of Irish Culture with RT this St Patrick's Weekend
The Late Late Show hosts a world record attempt for the largest c il band performance Irish weekend sporting action from Six Nations to Allianz League Dancin...
15/03/2024
Post-quantum cryptography: six French cyber players join forces to design the secure communication networks of tomorrow
Facebook Twitter LinkedIn The RESQUE consortium brings together six French...
14/03/2024
Women Making History, Part 3
The Women Making History interview series continues, with Panavision President and CEO Kim Snyder steering the conversation toward mentorship. Here, the partici...
14/03/2024
Spilling the tea: The challenges of live music for television
Ciaran Doran reports on a recent RTS Technology Centre event that heard about the challenge of getting sound on live TV events just right, including dealing wit...
14/03/2024
Case study: How post production house Blazing Griffin keeps complex file movement simple
Blazing Griffins technical operations manager Paul Martin explains how the compa...
14/03/2024
Meet the TPN ambassador
By TVBEurope Staff Published: March 14, 2024 Updated: March 15, 2024 Stephen Stewart, former network director at Channel 4, tells TVBEurope about his cur...
14/03/2024
Bitmovin and Yospace launch live streaming partnership for world-class advertising experience
Bitmovin, a leading provider of video streaming infrastructure, today announces ...
14/03/2024
VEON appoints PwC as 2023 auditors, provides updates on reporting timelines
14 Mar 2024 VEON appoints PwC as 2023 auditors, provides updates on reporting timelines Amsterdam, Netherlands, 14 March 2024, 17:00 CET: VEON Ltd. (Nasdaq: VE...
14/03/2024
Breaking Boundaries: Cisco and Telenor Elevate Collaboration to Champion Inclusivity and Sustainability
8 minute read Share alt=Alternative descriptive text class=lazyload main ...
14/03/2024
Cinegy Captures More with Cinegy Capture
Cinegy Capture 24.1 SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of broadcast software technology, has added yet more power and ...
14/03/2024
Thales Alenia Space will develop the radar instrument for ESA's 10th Earth Explorer Harmony exciting new mission
Facebook Twitter LinkedIn Thales Alenia Space has been selected by ESA to ...
14/03/2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024 Rohde & Schwarz is actively shaping the future of air traffic control operations. At Airspace...
13/03/2024
Music Videos Rolling Out in Beta to Premium Spotify Users Across Select Markets
In the early neon-infused '80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fa...
13/03/2024
The Making of Ferrari
I like to work with directors that have a real distinct sense for what they want out of their film, says Erik Messerschmidt, ASC. This was certainly the case w...
13/03/2024
Brightcove adds web-based video editing capabilities to streaming technology platform
The update enables users to repurpose existing video content by editing recordin...
13/03/2024
Water, water everywhere
Vine FX blends practical and CGI elements for ITVs After the Flood, crafting immersive world-building crucial to the post-disaster thrillers authenticity, write...
13/03/2024
Slovak government proposals threaten media independence
Slovak government proposals threaten media independence...
13/03/2024
EBU welcomes the European Parliament's vote on the AI Act
EBU welcomes the European Parliament's vote on the AI Act...
13/03/2024
Coalition calls for effective implementation as the Parliament adopts the European Media Freedom Act
Coalition calls for effective implementation as the Parliament adopts the Europe...
13/03/2024
Arrow Electronics and Schneider Electric Collaborate to Deliver Sustainable, Advanced Infrastructure Solutions to the Channel
Home News & Press Releases Spokespeople Assets Blog Contact us ...
13/03/2024
IEC welcomes KATS as first funding partner for Global Impact Fund
IEC's Global Impact Fund (IEC-GIF) took a step further in advancing the vision of a safer, more efficient world today with the signing of its first funding ...
13/03/2024
Harmonic to Showcase Fiber-Made-Simple Solutions at FTTH Conference 2024
SAN JOSE, Calif. - March 13, 2024 - Harmonic (NASDAQ: HLIT) today announced the company will showcase its versatile solutions for high-speed fiber broadband ser...
13/03/2024
Rodeo FX adds colour offering with Baselight
Creative company Rodeo FX opens new colour suite in its Toronto studio and welcomes Ana Escorse as senior colourist Rodeo FX, known for providing high-end VFX,...
13/03/2024
Cricket Australia Partners with Dalet for Groundbreaking Fan Experience
Dalet, a leading technology and service provider for media-rich organizations, today announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan...
13/03/2024
2024-03-13
Founded in 2008, Symbiosis has been collecting, banking, and planting seeds from mother trees of various Brazilian native species since 2010. The mother tree r...
13/03/2024
RT SHORT STORY COMPETITION 2024 OPEN FOR ENTRIES
TELL US YOUR (SHORT) STORIES The 2024 RT Short Story Competition is now open for entries. The RT Short Story Competition was set up in 1986 to honour wr...
13/03/2024
Thales Partners with Neural Labs to Support AI-Powered Smart Cities
Facebook Twitter LinkedIn Partnership spanning two decades expands to incorporate cloud licensing SaaS capabilities will enable Neural Labs to deploy an...
13/03/2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2...
12/03/2024
UKTV Ventures partners with Legacy of Lives in 1million airtime-for-equity deal
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...
12/03/2024
Five Years of Spotify in India: A Look Back at Our Greatest Hits
February marked Spotify's fifth year in India, and since our debut, we've focused on lifting up the country's creator community, localizing content ...
12/03/2024
Total Show Pro adopts Optocore solution for LP's Yucatn arena show
events Youre reading: Total Show Pro adopts Optocore solution for LP's Yucat n arena show Sound engineer Victor Baeza on a mission to convert Mexica...
12/03/2024
Women in the Digital Economy Fund: USAID, the Bill & Melinda Gates Foundation, and Partners Launch WiDEF
NEW YORK, MARCH 12, 2024 - The Women in the Digital Economy Fund (WiDEF), a five...