Sony Pixel Power calrec Sony

AI at COP29: Balancing Innovation and Sustainability

19/11/2024

As COP29 attendees gather in Baku, Azerbaijan, to tackle climate change, the role AI plays in environmental sustainability is front and center.

A panel hosted by Deloitte brought together industry leaders to explore ways to reduce AI's environmental footprint and align its growth with climate goals.

Experts from Crusoe Energy Systems, EON, the International Energy Agency (IEA) and NVIDIA sat down for a conversation about the energy efficiency of AI.

The Environmental Impact of AI Deloitte's recent report, Powering Artificial Intelligence: A study of AI's environmental footprint, shows AI's potential to drive a climate-neutral economy. The study looks at how organizations can achieve Green AI in the coming decades and addresses AI's energy use.

Deloitte analysis predicts that AI adoption will fuel data center power demand, likely reaching 1,000 terawatt-hours (TWh) by 2030, and potentially climbing to 2,000 TWh by 2050. This will account for 3% of global electricity consumption, indicating faster growth than in other uses like electric cars and green hydrogen production.

While data centers currently consume around 2% of total electricity, and AI is a small fraction of that, the discussion at COP29 emphasized the need to meet rising energy demands with clean energy sources to support global climate goals.

Energy Efficiency From the Ground Up NVIDIA is prioritizing energy-efficient data center operations with innovations like liquid-cooled GPUs. Direct-to-chip liquid cooling allows data centers to cool systems more effectively than traditional air conditioning, consuming less power and water.

We see a very rapid trend toward direct-to-chip liquid cooling, which means water demands in data centers are dropping dramatically right now, said Josh Parker, senior director of legal corporate sustainability at NVIDIA.

As AI continues to scale, the future of data centers will hinge on designing for energy efficiency from the outset. By prioritizing energy efficiency from the ground up, data centers can meet the growing demands of AI while contributing to a more sustainable future.

Parker emphasized that existing data center infrastructure is becoming dated and less efficient. The data shows that it's 10x more efficient to run workloads on accelerated computing platforms than on traditional data center platforms, he said. There's a huge opportunity for us to reduce the energy consumed in existing infrastructures.

The Path to Green Computing AI has the potential to play a large role in moving toward climate-neutral economies, according to Deloitte's study. This approach, often called Green AI, involves reducing the environmental impact of AI throughout the value chain with practices like purchasing renewable energy and improving hardware design.

Until now, Green AI has mostly been led by industry leaders. Take accelerated computing, for instance, which is all about doing more with less. It uses special hardware - like GPUs - to perform tasks faster and with less energy than general-purpose servers that use CPUs, which handle a task at a time.

That's why accelerated computing is sustainable computing.

Accelerated computing is actually the most energy-efficient platform that we've seen for AI but also for a lot of other computing applications, said Parker.

The trend in energy efficiency for accelerated computing over the last several years shows a 100,000x reduction in energy consumption. And just in the past 2 years, we've become 25x more efficient for AI inference. That's a 96% reduction in energy for the same computational workload, he said.

Reducing Energy Consumption Across Sectors Innovations like the NVIDIA Blackwell and Hopper architectures significantly improve energy efficiency with each new generation. NVIDIA Blackwell is 25x more energy-efficient for large language models, and the NVIDIA H100 Tensor Core GPU is 20x more efficient than CPUs for complex workloads.

AI has the potential to make other sectors much more energy efficient, said Parker. Murex, a financial services firm, achieved a 4x reduction in energy use and 7x faster performance with the NVIDIA Grace Hopper Superchip.

In manufacturing, we're seeing around 30% reductions in energy requirements if you use AI to help optimize the manufacturing process through digital twins, he said.

For example, manufacturing company Wistron improved energy efficiency using digital twins and NVIDIA Omniverse, a platform for developing OpenUSD applications for industrial digitalization and physical AI simulation. The company reduced its electricity consumption by 120,000 kWh and carbon emissions by 60,000 kg annually.

A Tool for Energy Management Deloitte reports that AI can help optimize resource use and reduce emissions, playing a crucial role in energy management. This means it has the potential to lower the impact of industries beyond its own carbon footprint.

Combined with digital twins, AI is transforming energy management systems by improving the reliability of renewable sources like solar and wind farms. It's also being used to optimize facility layouts, monitor equipment, stabilize power grids and predict climate patterns, aiding in global efforts to reduce carbon emissions.

COP29 discussions emphasized the importance of powering AI infrastructure with renewables and setting ethical guidelines. By innovating with the environment in mind, industries can use AI to build a more sustainable world.

Watch a replay of the on-demand COP29 panel discussion.
LINK: https://blogs.nvidia.com/blog/cop29-energy-efficiency-panel/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Mark Bridges to Lead CableLabs

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Total YouTube Views for All FIFA World Cup Content Top 200 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Pebble To Address Future Of Media Operations At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Paramount Agrees to Pause Warner Bros. Discovery Deal

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Export FCP7 to XML Without Needing FCP7 Installed

Export FCP7 to XML Without Needing FCP7 Installed Dave Rice July 24, 2026 0 Comments I've created an open source tool that allows you to export FC...

25/07/2026

Documentary Sell Your House Edited with DaVinci Resolve Studio

Documentary Sell Your House Edited with DaVinci Resolve Studio Brie Clayton July 24, 2026 0 Comments Filmmakers post feature documentary from opposite...

25/07/2026

Time to Act: Bringing a New Opera to Life

Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...

25/07/2026

Beyond the Score

Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process. July 24, 2026 By Kevin Haden Michelle ...

25/07/2026

Reading the Room

Reading the Room As music director of two major orchestras, conductor Jonathon Heyward aims to make the concert hall a space for everyone. July 24, 2026 By ...

25/07/2026

First look revealed for YAGA, a seductive mystery thriller coming to Sky and NOW this October

Saturday 25 July 2026 First look revealed for YAGA, a seductive mystery thrille...

24/07/2026

ESPN Adds New Production Features for NFL FLAG Championships

Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time The NFL FLAG Championships return to ES...

24/07/2026

Qvest, Ateme and Scaleway Deliver Sovereign OTT Platforms for European Broadcasters

Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...

24/07/2026

LTN Reaches 3,000 Satellite-to-IP Migrations as FCC Votes on C-Band Auction

LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...

24/07/2026

Chyron Releases Virtual Placement 8.1

Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...

24/07/2026

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...

24/07/2026

USSI Global Offers Services for Next Phase of C-Band Spectrum Transition

USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...

24/07/2026

Fubo Launches The Athletic Video Hub on CTV

FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....