Sony Pixel Power calrec Sony

AI at COP29: Balancing Innovation and Sustainability

19/11/2024

As COP29 attendees gather in Baku, Azerbaijan, to tackle climate change, the role AI plays in environmental sustainability is front and center.

A panel hosted by Deloitte brought together industry leaders to explore ways to reduce AI's environmental footprint and align its growth with climate goals.

Experts from Crusoe Energy Systems, EON, the International Energy Agency (IEA) and NVIDIA sat down for a conversation about the energy efficiency of AI.

The Environmental Impact of AI Deloitte's recent report, Powering Artificial Intelligence: A study of AI's environmental footprint, shows AI's potential to drive a climate-neutral economy. The study looks at how organizations can achieve Green AI in the coming decades and addresses AI's energy use.

Deloitte analysis predicts that AI adoption will fuel data center power demand, likely reaching 1,000 terawatt-hours (TWh) by 2030, and potentially climbing to 2,000 TWh by 2050. This will account for 3% of global electricity consumption, indicating faster growth than in other uses like electric cars and green hydrogen production.

While data centers currently consume around 2% of total electricity, and AI is a small fraction of that, the discussion at COP29 emphasized the need to meet rising energy demands with clean energy sources to support global climate goals.

Energy Efficiency From the Ground Up NVIDIA is prioritizing energy-efficient data center operations with innovations like liquid-cooled GPUs. Direct-to-chip liquid cooling allows data centers to cool systems more effectively than traditional air conditioning, consuming less power and water.

We see a very rapid trend toward direct-to-chip liquid cooling, which means water demands in data centers are dropping dramatically right now, said Josh Parker, senior director of legal corporate sustainability at NVIDIA.

As AI continues to scale, the future of data centers will hinge on designing for energy efficiency from the outset. By prioritizing energy efficiency from the ground up, data centers can meet the growing demands of AI while contributing to a more sustainable future.

Parker emphasized that existing data center infrastructure is becoming dated and less efficient. The data shows that it's 10x more efficient to run workloads on accelerated computing platforms than on traditional data center platforms, he said. There's a huge opportunity for us to reduce the energy consumed in existing infrastructures.

The Path to Green Computing AI has the potential to play a large role in moving toward climate-neutral economies, according to Deloitte's study. This approach, often called Green AI, involves reducing the environmental impact of AI throughout the value chain with practices like purchasing renewable energy and improving hardware design.

Until now, Green AI has mostly been led by industry leaders. Take accelerated computing, for instance, which is all about doing more with less. It uses special hardware - like GPUs - to perform tasks faster and with less energy than general-purpose servers that use CPUs, which handle a task at a time.

That's why accelerated computing is sustainable computing.

Accelerated computing is actually the most energy-efficient platform that we've seen for AI but also for a lot of other computing applications, said Parker.

The trend in energy efficiency for accelerated computing over the last several years shows a 100,000x reduction in energy consumption. And just in the past 2 years, we've become 25x more efficient for AI inference. That's a 96% reduction in energy for the same computational workload, he said.

Reducing Energy Consumption Across Sectors Innovations like the NVIDIA Blackwell and Hopper architectures significantly improve energy efficiency with each new generation. NVIDIA Blackwell is 25x more energy-efficient for large language models, and the NVIDIA H100 Tensor Core GPU is 20x more efficient than CPUs for complex workloads.

AI has the potential to make other sectors much more energy efficient, said Parker. Murex, a financial services firm, achieved a 4x reduction in energy use and 7x faster performance with the NVIDIA Grace Hopper Superchip.

In manufacturing, we're seeing around 30% reductions in energy requirements if you use AI to help optimize the manufacturing process through digital twins, he said.

For example, manufacturing company Wistron improved energy efficiency using digital twins and NVIDIA Omniverse, a platform for developing OpenUSD applications for industrial digitalization and physical AI simulation. The company reduced its electricity consumption by 120,000 kWh and carbon emissions by 60,000 kg annually.

A Tool for Energy Management Deloitte reports that AI can help optimize resource use and reduce emissions, playing a crucial role in energy management. This means it has the potential to lower the impact of industries beyond its own carbon footprint.

Combined with digital twins, AI is transforming energy management systems by improving the reliability of renewable sources like solar and wind farms. It's also being used to optimize facility layouts, monitor equipment, stabilize power grids and predict climate patterns, aiding in global efforts to reduce carbon emissions.

COP29 discussions emphasized the importance of powering AI infrastructure with renewables and setting ethical guidelines. By innovating with the environment in mind, industries can use AI to build a more sustainable world.

Watch a replay of the on-demand COP29 panel discussion.
LINK: https://blogs.nvidia.com/blog/cop29-energy-efficiency-panel/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...

09/06/2026

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Valencia's 2026 Commencement

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...

09/06/2026

Comcast Advertising Adds Purchasing Data from Affinity Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Midwich to Distribute Miri Technologies in North America

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Nielsen: North American Soccer Fans Jump to More Than 136 Million

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Grass Valley and Lawo Collaborate to Advance Open Dynamic...

Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice. Grass Valley and ...

09/06/2026

Bitmovin Player Web X Powers Axel Springer New Audio News...

Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...

09/06/2026

LiveU Delivers First Remote VAR Deployment Across the Pac...

LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...

09/06/2026

Sam Craig Joins Grass Valley as VP, Global Pre-Sales

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Arkansas TV Will Continue to Air PBS Programming

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Glensound to Show DARK22M Network Audio Interface at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

EVS Rebrands, Trims Its Name

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

FCC Announces Tentative Agenda for June 25 Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Two Alumni Win Tony Awards

Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively. June 8, 2026 By Tori Donahue ...

09/06/2026

ENNI Will Be Using AEP.EnerS4 Billing Solution

Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution Arvato Systems to implement transformation project for SAP S/4HANA Ut...

09/06/2026

RT Radio 1 is bringing Arena and Cil House to London celebrating 100 years of RT

These special programmes will highlight RT 's connection with the Irish diaspora This year, RT is marking 100 years of public broadcasting in Ireland with...

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

08/06/2026

Meet the New GLOW Ambassadors Leading Spotify's Global Pride Celebration

At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...

08/06/2026

GearExpo UK: Keyboard & Synth Update

Get Hands-on With Keyboard & Synth Brands GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...

08/06/2026

IK Multimedia's ARC On-Ear gains IEM support

50 popular in-ear monitoring system profiles added The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...

08/06/2026

Audeze announce the MM-520

Manny Marroquin signature cans upgraded with SLAM Technology The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...

08/06/2026

Air domain supremacy redefined - New counter UAS, space solutions and directional communications from Rohde & Schwarz debut at ILA

Air domain supremacy redefined - New counter UAS, space solutions and directiona...

08/06/2026

BBC announces Hercule, starring Edward Bluemel as Agatha Christie's legendary detective Hercule Poirot

he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...

08/06/2026

Sam Craig Joins Grass Valley as VP, Global Presales

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

SMPTE Sets Course Lineup With ST 2110, IP Networking Focus

Share Copy link Facebook X Linkedin Bluesky Email...