
As COP29 attendees gather in Baku, Azerbaijan, to tackle climate change, the role AI plays in environmental sustainability is front and center.
A panel hosted by Deloitte brought together industry leaders to explore ways to reduce AI's environmental footprint and align its growth with climate goals.
Experts from Crusoe Energy Systems, EON, the International Energy Agency (IEA) and NVIDIA sat down for a conversation about the energy efficiency of AI.
The Environmental Impact of AI Deloitte's recent report, Powering Artificial Intelligence: A study of AI's environmental footprint, shows AI's potential to drive a climate-neutral economy. The study looks at how organizations can achieve Green AI in the coming decades and addresses AI's energy use.
Deloitte analysis predicts that AI adoption will fuel data center power demand, likely reaching 1,000 terawatt-hours (TWh) by 2030, and potentially climbing to 2,000 TWh by 2050. This will account for 3% of global electricity consumption, indicating faster growth than in other uses like electric cars and green hydrogen production.
While data centers currently consume around 2% of total electricity, and AI is a small fraction of that, the discussion at COP29 emphasized the need to meet rising energy demands with clean energy sources to support global climate goals.
Energy Efficiency From the Ground Up NVIDIA is prioritizing energy-efficient data center operations with innovations like liquid-cooled GPUs. Direct-to-chip liquid cooling allows data centers to cool systems more effectively than traditional air conditioning, consuming less power and water.
We see a very rapid trend toward direct-to-chip liquid cooling, which means water demands in data centers are dropping dramatically right now, said Josh Parker, senior director of legal corporate sustainability at NVIDIA.
As AI continues to scale, the future of data centers will hinge on designing for energy efficiency from the outset. By prioritizing energy efficiency from the ground up, data centers can meet the growing demands of AI while contributing to a more sustainable future.
Parker emphasized that existing data center infrastructure is becoming dated and less efficient. The data shows that it's 10x more efficient to run workloads on accelerated computing platforms than on traditional data center platforms, he said. There's a huge opportunity for us to reduce the energy consumed in existing infrastructures.
The Path to Green Computing AI has the potential to play a large role in moving toward climate-neutral economies, according to Deloitte's study. This approach, often called Green AI, involves reducing the environmental impact of AI throughout the value chain with practices like purchasing renewable energy and improving hardware design.
Until now, Green AI has mostly been led by industry leaders. Take accelerated computing, for instance, which is all about doing more with less. It uses special hardware - like GPUs - to perform tasks faster and with less energy than general-purpose servers that use CPUs, which handle a task at a time.
That's why accelerated computing is sustainable computing.
Accelerated computing is actually the most energy-efficient platform that we've seen for AI but also for a lot of other computing applications, said Parker.
The trend in energy efficiency for accelerated computing over the last several years shows a 100,000x reduction in energy consumption. And just in the past 2 years, we've become 25x more efficient for AI inference. That's a 96% reduction in energy for the same computational workload, he said.
Reducing Energy Consumption Across Sectors Innovations like the NVIDIA Blackwell and Hopper architectures significantly improve energy efficiency with each new generation. NVIDIA Blackwell is 25x more energy-efficient for large language models, and the NVIDIA H100 Tensor Core GPU is 20x more efficient than CPUs for complex workloads.
AI has the potential to make other sectors much more energy efficient, said Parker. Murex, a financial services firm, achieved a 4x reduction in energy use and 7x faster performance with the NVIDIA Grace Hopper Superchip.
In manufacturing, we're seeing around 30% reductions in energy requirements if you use AI to help optimize the manufacturing process through digital twins, he said.
For example, manufacturing company Wistron improved energy efficiency using digital twins and NVIDIA Omniverse, a platform for developing OpenUSD applications for industrial digitalization and physical AI simulation. The company reduced its electricity consumption by 120,000 kWh and carbon emissions by 60,000 kg annually.
A Tool for Energy Management Deloitte reports that AI can help optimize resource use and reduce emissions, playing a crucial role in energy management. This means it has the potential to lower the impact of industries beyond its own carbon footprint.
Combined with digital twins, AI is transforming energy management systems by improving the reliability of renewable sources like solar and wind farms. It's also being used to optimize facility layouts, monitor equipment, stabilize power grids and predict climate patterns, aiding in global efforts to reduce carbon emissions.
COP29 discussions emphasized the importance of powering AI infrastructure with renewables and setting ethical guidelines. By innovating with the environment in mind, industries can use AI to build a more sustainable world.
Watch a replay of the on-demand COP29 panel discussion.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...