
As COP29 attendees gather in Baku, Azerbaijan, to tackle climate change, the role AI plays in environmental sustainability is front and center.
A panel hosted by Deloitte brought together industry leaders to explore ways to reduce AI's environmental footprint and align its growth with climate goals.
Experts from Crusoe Energy Systems, EON, the International Energy Agency (IEA) and NVIDIA sat down for a conversation about the energy efficiency of AI.
The Environmental Impact of AI Deloitte's recent report, Powering Artificial Intelligence: A study of AI's environmental footprint, shows AI's potential to drive a climate-neutral economy. The study looks at how organizations can achieve Green AI in the coming decades and addresses AI's energy use.
Deloitte analysis predicts that AI adoption will fuel data center power demand, likely reaching 1,000 terawatt-hours (TWh) by 2030, and potentially climbing to 2,000 TWh by 2050. This will account for 3% of global electricity consumption, indicating faster growth than in other uses like electric cars and green hydrogen production.
While data centers currently consume around 2% of total electricity, and AI is a small fraction of that, the discussion at COP29 emphasized the need to meet rising energy demands with clean energy sources to support global climate goals.
Energy Efficiency From the Ground Up NVIDIA is prioritizing energy-efficient data center operations with innovations like liquid-cooled GPUs. Direct-to-chip liquid cooling allows data centers to cool systems more effectively than traditional air conditioning, consuming less power and water.
We see a very rapid trend toward direct-to-chip liquid cooling, which means water demands in data centers are dropping dramatically right now, said Josh Parker, senior director of legal corporate sustainability at NVIDIA.
As AI continues to scale, the future of data centers will hinge on designing for energy efficiency from the outset. By prioritizing energy efficiency from the ground up, data centers can meet the growing demands of AI while contributing to a more sustainable future.
Parker emphasized that existing data center infrastructure is becoming dated and less efficient. The data shows that it's 10x more efficient to run workloads on accelerated computing platforms than on traditional data center platforms, he said. There's a huge opportunity for us to reduce the energy consumed in existing infrastructures.
The Path to Green Computing AI has the potential to play a large role in moving toward climate-neutral economies, according to Deloitte's study. This approach, often called Green AI, involves reducing the environmental impact of AI throughout the value chain with practices like purchasing renewable energy and improving hardware design.
Until now, Green AI has mostly been led by industry leaders. Take accelerated computing, for instance, which is all about doing more with less. It uses special hardware - like GPUs - to perform tasks faster and with less energy than general-purpose servers that use CPUs, which handle a task at a time.
That's why accelerated computing is sustainable computing.
Accelerated computing is actually the most energy-efficient platform that we've seen for AI but also for a lot of other computing applications, said Parker.
The trend in energy efficiency for accelerated computing over the last several years shows a 100,000x reduction in energy consumption. And just in the past 2 years, we've become 25x more efficient for AI inference. That's a 96% reduction in energy for the same computational workload, he said.
Reducing Energy Consumption Across Sectors Innovations like the NVIDIA Blackwell and Hopper architectures significantly improve energy efficiency with each new generation. NVIDIA Blackwell is 25x more energy-efficient for large language models, and the NVIDIA H100 Tensor Core GPU is 20x more efficient than CPUs for complex workloads.
AI has the potential to make other sectors much more energy efficient, said Parker. Murex, a financial services firm, achieved a 4x reduction in energy use and 7x faster performance with the NVIDIA Grace Hopper Superchip.
In manufacturing, we're seeing around 30% reductions in energy requirements if you use AI to help optimize the manufacturing process through digital twins, he said.
For example, manufacturing company Wistron improved energy efficiency using digital twins and NVIDIA Omniverse, a platform for developing OpenUSD applications for industrial digitalization and physical AI simulation. The company reduced its electricity consumption by 120,000 kWh and carbon emissions by 60,000 kg annually.
A Tool for Energy Management Deloitte reports that AI can help optimize resource use and reduce emissions, playing a crucial role in energy management. This means it has the potential to lower the impact of industries beyond its own carbon footprint.
Combined with digital twins, AI is transforming energy management systems by improving the reliability of renewable sources like solar and wind farms. It's also being used to optimize facility layouts, monitor equipment, stabilize power grids and predict climate patterns, aiding in global efforts to reduce carbon emissions.
COP29 discussions emphasized the importance of powering AI infrastructure with renewables and setting ethical guidelines. By innovating with the environment in mind, industries can use AI to build a more sustainable world.
Watch a replay of the on-demand COP29 panel discussion.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...
11/06/2026
Australian Games Industry Glossary of Terms 10 June 2026
From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Today, Google DeepMind released DiffusionGemma - an experimental open model built for exceptionally fast text generation. NVIDIA has optimized DiffusionGemma to...
10/06/2026
A car pulls up to the curb. The app says, Your ride is here. No one's in the driver's seat. For people who live in one of the dozens of cities now hos...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...