Sony Pixel Power calrec Sony

AI at COP29: Balancing Innovation and Sustainability

19/11/2024

As COP29 attendees gather in Baku, Azerbaijan, to tackle climate change, the role AI plays in environmental sustainability is front and center.

A panel hosted by Deloitte brought together industry leaders to explore ways to reduce AI's environmental footprint and align its growth with climate goals.

Experts from Crusoe Energy Systems, EON, the International Energy Agency (IEA) and NVIDIA sat down for a conversation about the energy efficiency of AI.

The Environmental Impact of AI Deloitte's recent report, Powering Artificial Intelligence: A study of AI's environmental footprint, shows AI's potential to drive a climate-neutral economy. The study looks at how organizations can achieve Green AI in the coming decades and addresses AI's energy use.

Deloitte analysis predicts that AI adoption will fuel data center power demand, likely reaching 1,000 terawatt-hours (TWh) by 2030, and potentially climbing to 2,000 TWh by 2050. This will account for 3% of global electricity consumption, indicating faster growth than in other uses like electric cars and green hydrogen production.

While data centers currently consume around 2% of total electricity, and AI is a small fraction of that, the discussion at COP29 emphasized the need to meet rising energy demands with clean energy sources to support global climate goals.

Energy Efficiency From the Ground Up NVIDIA is prioritizing energy-efficient data center operations with innovations like liquid-cooled GPUs. Direct-to-chip liquid cooling allows data centers to cool systems more effectively than traditional air conditioning, consuming less power and water.

We see a very rapid trend toward direct-to-chip liquid cooling, which means water demands in data centers are dropping dramatically right now, said Josh Parker, senior director of legal corporate sustainability at NVIDIA.

As AI continues to scale, the future of data centers will hinge on designing for energy efficiency from the outset. By prioritizing energy efficiency from the ground up, data centers can meet the growing demands of AI while contributing to a more sustainable future.

Parker emphasized that existing data center infrastructure is becoming dated and less efficient. The data shows that it's 10x more efficient to run workloads on accelerated computing platforms than on traditional data center platforms, he said. There's a huge opportunity for us to reduce the energy consumed in existing infrastructures.

The Path to Green Computing AI has the potential to play a large role in moving toward climate-neutral economies, according to Deloitte's study. This approach, often called Green AI, involves reducing the environmental impact of AI throughout the value chain with practices like purchasing renewable energy and improving hardware design.

Until now, Green AI has mostly been led by industry leaders. Take accelerated computing, for instance, which is all about doing more with less. It uses special hardware - like GPUs - to perform tasks faster and with less energy than general-purpose servers that use CPUs, which handle a task at a time.

That's why accelerated computing is sustainable computing.

Accelerated computing is actually the most energy-efficient platform that we've seen for AI but also for a lot of other computing applications, said Parker.

The trend in energy efficiency for accelerated computing over the last several years shows a 100,000x reduction in energy consumption. And just in the past 2 years, we've become 25x more efficient for AI inference. That's a 96% reduction in energy for the same computational workload, he said.

Reducing Energy Consumption Across Sectors Innovations like the NVIDIA Blackwell and Hopper architectures significantly improve energy efficiency with each new generation. NVIDIA Blackwell is 25x more energy-efficient for large language models, and the NVIDIA H100 Tensor Core GPU is 20x more efficient than CPUs for complex workloads.

AI has the potential to make other sectors much more energy efficient, said Parker. Murex, a financial services firm, achieved a 4x reduction in energy use and 7x faster performance with the NVIDIA Grace Hopper Superchip.

In manufacturing, we're seeing around 30% reductions in energy requirements if you use AI to help optimize the manufacturing process through digital twins, he said.

For example, manufacturing company Wistron improved energy efficiency using digital twins and NVIDIA Omniverse, a platform for developing OpenUSD applications for industrial digitalization and physical AI simulation. The company reduced its electricity consumption by 120,000 kWh and carbon emissions by 60,000 kg annually.

A Tool for Energy Management Deloitte reports that AI can help optimize resource use and reduce emissions, playing a crucial role in energy management. This means it has the potential to lower the impact of industries beyond its own carbon footprint.

Combined with digital twins, AI is transforming energy management systems by improving the reliability of renewable sources like solar and wind farms. It's also being used to optimize facility layouts, monitor equipment, stabilize power grids and predict climate patterns, aiding in global efforts to reduce carbon emissions.

COP29 discussions emphasized the importance of powering AI infrastructure with renewables and setting ethical guidelines. By innovating with the environment in mind, industries can use AI to build a more sustainable world.

Watch a replay of the on-demand COP29 panel discussion.
LINK: https://blogs.nvidia.com/blog/cop29-energy-efficiency-panel/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

11/07/2026

Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in Their Local Communities

Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...

11/07/2026

Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations

Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...

10/07/2026

SVG GameDay, Ep. 23: Nashville Predators Teri Johnson - Throwing a Bash on Broadway

In-venue and creative video staffers at the professional and collegiate level ha...

10/07/2026

Fujifilm Announces FUJINON GF19-35mmT3.5 PZ OIS WR Cinema Power Zoom Lens

FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...

10/07/2026

Dalet Releases Long-Term Supported Update to Dalet Flex

Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...

10/07/2026

Blackmagic Design Releases Fairlight Live Audio Mixer Software

Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...

10/07/2026

FloSports and USA South Athletic Conference Announce Exclusive Media Rights Partnership

FloSports and the USA South Athletic Conference have announced an exclusive medi...

10/07/2026

Daktronics Installs LED Video Board at Field of Dreams Ballpark in Dyersville, Iowa

Daktronics has manufactured and installed an LED video display at Field of Dream...

10/07/2026

Registration Opens for NAB Show New York 2026, October 21-22 at the Javits Center

Registration is now open for NAB Show New York 2026, taking place October 21-22 ...

10/07/2026

Sphere and Formula 1 Heineken Las Vegas Grand Prix Announce Five-Year Partnership Extension

Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...

10/07/2026

CBS Sports and Asian Football Confederation Announce U.S. Media Rights Agreement

CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...

10/07/2026

Sony Electronics Announces RX10 V with AI Autofocus and 4K 120p Video

Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...

10/07/2026

Chyron Releases PRIME 5.4 with Newsroom Workflow Expansion and New Playout Options

Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...

10/07/2026

Sports Broadcasting Hall of Famer Gene Mikell Dies at 87

The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...

10/07/2026

Fubo Appoints Alisa Bowen as Chief Executive Officer

FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...

10/07/2026

Ratings Roundup: USMNT-Belgium on FOX Top Soccer Telecast in U.S. History; Mexico-England on Telemundo Sets Spanish-Language Record

Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...

10/07/2026

BravesVision GM Jeff Cravens on Launching MLBs Newest Team-Owned Network in 35 Days

The Braves opted to keep production in-house rather than hand it off to MLB...

10/07/2026

PBR Teams Ready To Roll at CSU for Opening Weekend 2026

Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series PBR Teams' 2026 season, with a 10-team field competi...

10/07/2026

20 Years Later, We're All Still Part of the Little Miss Sunshine Family

(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...

10/07/2026

AES Show Nashville: Early Bird registration opens

Discounted rates available through 27 August 2026 The Audio Engineering Society (AES) have announced that Early Bird registration is now open for the AES Sh...

10/07/2026

Sony introduce the IER-M500

New in-ear monitors to launch in August 2026 Sony have announced the upcoming launch of a new pair of in-ear monitors that promise to deliver a secure, stab...

10/07/2026

Apogee CRAS Symphony Mkii Upgrade Case Study

Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...

10/07/2026

FreeCast Cities To Stream Local TV, Premium Channels

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO

Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO Melanie Ciotti July 10, 2026 0 Comments Richard Cheech Marin and Tommy Chong have long b...

10/07/2026

Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K

Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K Brie Clayton July 10, 2026 0 Comments Camera's full frame sensor supports anamorphic s...

10/07/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/07/2026

N.Y. State Broadcasters Association Selects Hall of Fame Class of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Chyron's PRIME 5.4 Brings Template Experience to More Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Registration Opens for 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

IAB Releases Redefining Media Types' Standard for Public Comment

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Wedotv FAST Channels Launch on TiVo Platforms in Europe

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Sage Offers Guidance on EAS Password Changes

Share Copy link Facebook X Linkedin Bluesky Email...

10/07/2026

Media Organizations Are Data-Rich but Data-Fragmented - Is This You?

Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that's measured- all of it generates ...

10/07/2026

New RT documentary explores Irish-led efforts to build bridges

New RT documentary explores Irish-led efforts to build bridges in divided Cyprus More than a Game: From D1 to Pyla airs Monday 13 July More Than a Game: Fro...

09/07/2026

Omaha Productions Goes All-In as World Series of Poker Main Event Returns to ESPN

With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...

09/07/2026

SVG Students To Watch: Dana Shearer, Syracuse University

A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN In...

09/07/2026

SVG New Sponsor Spotlight: Lightcasts Andreas Kisslinger on the Role of Automation, Cloud-Based Workflows in Streaming

Live sports production is a fast-paced industry with no signs of slowing down. W...

09/07/2026

TV Skyline, thinXpool, DMC Production Collaborate on Deutsche Telekom's World Cup From NYC

From a rooftop studio in Manhattan, multiple Germany-based companies share respo...

09/07/2026

FOX One and Overtime Announce Creator Series Race to Glory for FIFA World Cup 2026

Overtime has announced a content partnership with FOX One to produce Race to Glo...

09/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Across Mobile Production Fleet

Clear-Com has announced that Ross Production Services (RPS) has standardized on ...

09/07/2026

NetApp Returns as Presenting Partner of 2026 NFL Madrid Game

The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...

09/07/2026

The R&A and Cisco Announce Multi-Year Network Infrastructure Partnership

The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...

09/07/2026

Fox Television Stations, Extreme Reach, and LTN Complete Live Syndication of 25 Words or Less LIVE

Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...

09/07/2026

Wynn Records Launches Direct-to-Consumer Streaming Platform Powered by Kiswe

Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...

09/07/2026

NEP Europe Announces Multi-Year Agreement as Wimbledon Broadcast Services Provider

NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...

09/07/2026

Thropic Games Raises Pre-Seed Round Led by The Famous Group

Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...

09/07/2026

Game Creek Video Purchases 10 Grass Valley K-Frame Switchers for Fleet Expansion

Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...