Endemol Establishes Global Technical Development Team for Apps & Games

24 October 2013

ENDEMOL ESTABLISHES GLOBAL TECHNICAL DEVELOPMENT TEAM FOR APPS & GAMES Endemol, the world's largest independent producer of multiplatform entertainment, today announced it has established a global Technical Development Team for Apps & Games. Endemol builds a new specialist team to support the company's growing worldwide business in apps and games

The new development team will give Endemol's operations around the world access to in-house technical expertise and resources to develop apps and games for the company's global entertainment brands

The new team will be led by former Director of Digital Production, Gaming Joe Pietroni who becomes Director of Technical Development, Apps and Games

The new development team will support the company's growing worldwide business in this space, giving Endemol's operations around the world access to in-house resources and technical expertise to develop apps and games around the company's global entertainment brands.

The team will be led by former Director of Digital Production, Gaming Joe Pietroni who has been appointed to the new role of Director of Technical Development, Apps and Games. Pietroni's expertise includes developing games and apps around entertainment brands such as Deal or No Deal, Who Wants To be a Millionaire, Big Brother and Your Face Sounds Familiar.

Endemol's expanding business in this area will continue to be driven by its local operations around the world. Current successes include the worldwide partnership with The Rolling Stones for the band's first ever official fan app; The Million Pound Drop app in the UK which has had over 2.5 million downloads to date; a range of official apps for entertainment hits in European markets and the US; and a multitude of games around the world for the company's global brands including Big Brother, Deal or No Deal, Wipeout and The Money Drop.

Most recently Endemol has announced plans in the UK to build an extensive network of apps around existing TV brands and all new-games, starting with the launch later this month of new gaming apps based on hit shows Pointless and Deal or No Deal.

In his new position as Director of Technical Development, Apps and Games Joe Pietroni will report to Endemol's Executive Director Commercial Affairs Branco Scherer. Pietroni takes up the new position with immediate effect and further appointments are expected soon.

Branco Scherer comments: In a world where audiences and fans are increasingly using smartphones and tablets to engage and interact with our entertainment brands, this Technical Development Team for Apps & Games will be an enormously valuable internal resource to support our operations worldwide. I'm thrilled to have someone with Joe's experience and expertise to lead this new initiative.

The announcement of the Technical Development Team for Apps & Games team follows the reorganisation of Endemol's commercial business earlier in 2013, which has more closely aligned the company's commercial and creative activities. This included the formation of a new Group Commercial Board, chaired by Endemol UK CEO Lucas Church and comprising senior Endemol executives from around the world.

The Commercial Board's remit is to coordinate and drive further growth across the Endemol Group in areas including digital video, gaming and brand relations.

LINK:	http://www.endemol.com/news/endemol-establishes-global-technical-devel...
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