Tonight Show host Jimmy Fallon came running onto the stage to kick off the NBCUniversal upfront, in running shorts, an homage to Apple's iconic 1984 spot.
My idol, Linda Yaccarino! he howled, as the chairman of ad sales and client partnerships stepped onto the stage.
Today we're celebrating advertising and the extraordinary content that makes this industry the best it's ever been, said Yaccarino.
She played up the scale of NBCU. Meaningful, smart, safe scale--safe for brands and safe for consumers, said Yaccarino.
She talked up NBCU's upcoming streaming platform, calling it an experience that consumers can enjoy, and trust. The shows that people love the most, and stream the most, are coming home.
Yaccarino mentioned the platform's free admission.
Next was the Saturday Night Live cast, including Pete Davidson, Kate McKinnon, Kenan Thompson and Alex Moffatt doing an episode of Family Feud with NBC News taking on its entertainment counterpart. Thompson played Steve Harvey.
NBCU's networks include NBC, Telemundo, CNBC, USA Network, Syfy and Bravo. USA announced it will bring back The Biggest Loser in 2020.
La Voz host Luis Fonsi performed, then Kate Del Castillo of Telemundo smash La Reina del Sur came onstage. She spoke of how NBCU can superserve this influential audience.
Then it was Rami Malek, star of Mr. Robot on USA, talking up USA series Briarpatch, from Mr. Robot creator Sam Esmail. He introduced Briarpatch star Rosario Dawson, who shared clips of Briarpatch and Syfy's Resident Alien.
Brie and Nikki Bella of WWE were up next, talking up Monday Night Raw on USA.
Khloe and Kourtney Kardashian and Kendall Jenner spoke about unscripted fare, including their own Keeping Up With the Kardashians on E!, Watch What Happens Live and Below Deck on Bravo, and Temptation Island and Chrisley Knows Best on USA.
NBC Sports commentator Mike Tirico was out next. Tirico talked about the 7,000 hours of Olympic programming coming up from Tokyo in summer 2020. It isn't just about sports, it's about something human, which is so much bigger, he said.
Thirteen female medal winners then came out, winning a standing ovation from the Radio City audience.
NBC News then took its turn, with Lester Holt, Chuck Todd, Savannah Guthrie, Jose Diaz-Balart, Brian Williams and Rachel Maddow speaking from stage. Williams spoke about An election that will define our nation for years to come, and it's already underway.
More to come
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Tonight Show host Jimmy Fallon came running onto the stage to kick off the NBCUniversal upfront, in running shorts, an homage to Apple's iconic 1984 spot.
