STN Video Signs Extension with MLB, Minor League Baseball for Content Distribution

STN Video Signs Extension with MLB, Minor League Baseball for Content Distribution By Ken Kerschbaumer, Editorial Director

Wednesday, April 13, 2022 - 9:08 am

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STN Video has signed a multi-year extension of their exclusive video content distribution agreement with Major League Baseball and Minor League Baseball. STN is the select partner for every major sports league in the United States and Canada, bringing their official premium sports video and brand to the top digital publishers in both countries. In addition to U.S. and Canadian publishers, the renewal expands STN's video distribution territory to include publishers in Mexico, the Caribbean and Central and South America. STN will also have highlights and other video for all MiLB teams.

STN Video has a new video player for MLB clips and content.

This expanded renewal gives STN publishers exclusive digital access to MLB game highlights, interviews, top plays and other MLB video in both English and Spanish.

STN has been a trusted distribution partner of Major League Baseball for eight seasons, says Dominick Balsamo, MLB Senior Vice President, Global Media & Business Development. STN's relationships with local media partners offers more opportunities for fans to find and engage with MLB content. We're looking forward to continuing and expanding our partnership with this renewal.

This renewal agreement builds off of eight great seasons with MLB, states Matthew Watson, CEO of STN Video. We are excited to deliver this exclusive, premium video content to our 1,900+ trusted, local and national publishers, allowing their passionate fans to engage with MLB's video content and brand, while enhancing our content offering for advertisers and sales partners. The geographic expansion allows STN and MLB to reach engaged local fans in high-yielding baseball markets through their favorite local publishers.

Publishers tap into STN's turnkey online video platform (OVP) for premium video content, technology and revenue at no cost. From in-content video embed links to fully responsive, advanced video players, STN's publishing partners have a range of options, including STN's artificial intelligence-powered Smart Match player which enables publishers to integrate premium video into every article at scale. STN's video player takes only minutes to install to quickly enable desktop and mobile viewing.

STN Video is North America's largest independent online video platform, helping digital publishers, content providers and advertisers thrive with online video. STN Video delivers brand safe video from more than 200 providers, including MLB, Rolling Stone, Variety, Associated Press, the NBA and Bloomberg and in contextually relevant environments across 1,800+ trusted, local publishers, including the New York Post, The Boston Globe, Chicago Tribune, Miami Herald and more. To learn how you can add MLB and MiLB highlights and video content on your website, please visit stnvideo.com or email publishers@stnvideo.com for more info.

LINK:	https://www.sportsvideo.org/2022/04/13/stn-video-signs-extension-with-...
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