MRC Grants comScore Accreditation for Video Viewability MeasurementNew partner integrations make comScore's video viewability reporting easily accessible
RESTON, VA, July 28, 2015 - comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials (vCE ). comScore video viewability measurement includes the removal of sophisticated invalid traffic (IVT) for video ad impressions, and expands on the solution's existing accreditation from the MRC for display ad viewability (which also removes sophisticated IVT), engagement, brand safety and geography.
In addition to this MRC accreditation, comScore has integrated its video viewability technology with a growing list of partners (integrations are not accredited by MRC) to make measurement easily accessible across a variety of publisher and technology providers. New partners include AOL, Brightcove, FreeWheel, Gannett, Innovid, Smartclip, Vindico and Videology.
We are pleased to receive accreditation from the MRC for our video viewability measurement, as it underscores our continued commitment to transparency and alignment with industry standards, said Anne Hunter, Senior Vice President at comScore. As video advertising becomes a larger portion of an advertiser's budget, being able to provide our clients with our video viewability solution that is integrated into the various tools they use every day is one of our top priorities.
MRC is dedicated to securing audience measurement services that are valid, reliable and effective for the media industry, said George W. Ivie, Executive Director and CEO of the MRC. The Viewable Ad Impression Measurement Guidelines are aimed at providing standards for the industry to follow to ensure quality measurements for display and digital video advertising. We congratulate comScore for meeting the rigorous standards necessary to earn MRC accreditation for its video advertising measurement solution.
Support from comScore Partners and Clients
Continued investment in video measurement is vital for the industry to stay ahead of quality issues such as viewability and fraudulent traffic. AOL has worked with comScore for many years to drive meaningful innovation in that regard; collaborating on video viewability technology further cultivates a digital environment where advertisers are ensured a greater value of their media spend.
Amir Cory, VP Product, ONE by AOL: Video
Viewability is an increasingly important metric that our customers want to offer their advertisers. Were pleased to be able to support comScores leadership in providing this data from the Brightcove Player to vME.
Mike Green, VP, Marketing and Business Development, Media at Brightcove
The convergence of digital video has greatly strengthened the need for independent metrics that can help advertisers better understand video ad performance. comScore's all-inclusive approach to viewability measurement will create greater trust in video, and the entire digital advertising ecosystem.
Carmela Fournier, Senior Relationship Director, FreeWheel
As more and more of our clients are dedicating significant portions of their ad budgets to video, having third-party metrics available is of the utmost importance. We're pleased to be able to integrate comScore's video viewability measurement so we can provide our clients with the insights they want and need to meet their brand goals.
Tal Chalozin, CTO and Co-Founder, Innovid
Having third party campaign measurement tools is a top priority for our strategy, so we welcome the integration of comScore's vCE into our toolbox of analytics and verification at smartclip. Our approach of combining our own propriety technology stack around our SmartX platform and external 3rd party control systems proves out right. These independent metrics in addition to our stats and data allow our clients to better plan, execute and measure their campaigns, which helps the industry build greater trust in digital advertising.
Dr. Oliver Vesper, Managing Director, Smartclip
Many of our platform clients depend on validated Campaign Essentials (vCE) to ensure the effectiveness of every media dollar spent. Our ability to offer comScore's viewability measurement in conjunction with vCE allows us to provide a holistic measurement solution to our clients. We appreciate comScore's partnership and are excited to expand our offering of their products within our platform.
Quinn Sanders, Director, Product Solutions, Videology
If you have any questions: contact us
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
MRC Grants comScore Accreditation for Video Viewability MeasurementNew partner integrations make comScore's video viewability reporting easily accessible 
