GSMA Provides Furer Updates on 06 Mobile World Congre

GSMA Announces New Keynotes and Shares New Details on Initiatives including The MMIX, 4YFN, Connected Women, Partner Programmes and MWC Tours

Barcelona: The GSMA today provided further updates on the 2016 GSMA Mobile World Congress, including new keynote speakers, events and partner programmes. Mobile World Congress will be held 22-25 February 2016 at Fira Gran Via in Barcelona, with events also taking place at Fira Montju c.

We're just a month away from Mobile World Congress and our 2016 edition is set to be our broadest, most exciting event yet, said Michael O'Hara. We have an outstanding conference programme, with leaders from across the ecosystem, as well as adjacent industry sectors, showcasing how mobile is transforming everyday life for billions of people around the world. Beyond the conference, Mobile World Congress attendees will have the opportunity to experience the impact of mobile through the exhibition, partner programmes, seminars and many other events and activities. We look forward to welcoming the mobile world to Barcelona.

New Keynote Speakers Confirmed

The GSMA today announced more than a dozen additional keynote speakers for the 2016 conference programme. Among the most highly anticipated keynote sessions is a presentation by Derek Aberle, President of Qualcomm Incorporated, who will be joined by guests from the MERCEDES AMG Petronas Formula One team, including three-time World Champion driver Lewis Hamilton, to discuss how wireless technology is transforming the future of consumer automotive through motorsport.

Additional recently confirmed keynote speakers include:

Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises

Shang Bing, Chairman, China Mobile

Ahmad Abdulkarim Julfar, CEO, Etisalat Group

Mark Zuckerberg, Founder and CEO, Facebook

Mark Fields, President and CEO, Ford Motor Company

William Ruh, SVP and Chief Digital Officer, GE and CEO, GE Digital

Dawn Airey, CEO, Getty Images

Brian Krzanich, CEO, Intel Corporation

Ann Cairns, President, International Markets, MasterCard

Denis Sverdlov, Founder and CEO, Roborace

C sar Alierta, Executive Chairman and CEO, Telef nica

Johan Dennelind, President and CEO, TeliaSonera

Kaan Terzio lu, CEO, Turkcell

Professor Sir Konstantin Novoselov FRS, University of Manchester

New for 2016, all keynote sessions will be streamed via a dedicated channel on Mobile World Live (www.mobileworldlive.com), which generated almost 400,000 page views during the week of Mobile World Congress 2015. Several keynotes will also broadcast live on Mobile World Live TV, which will run on more than 60 screens in prominent locations across the venue, as well as more than 24,000 rooms in 180 hotels in Barcelona. For complete information on the conference, including the agenda and speakers, visit www.mobileworldcongress.com/conference/.

The MMIX: Spotlighting Media and Entertainment

Reflecting the exploding demand for mobile content globally, The MMIX encompasses a four-day programme that includes the full-day MMIX Summit sponsored by MixRadio on Wednesday, 24 February, in addition to keynote and track sessions in the Mobile World Congress conference. The MMIX Summit will kick off with a keynote from Scott Mirer, Vice President, Device Partner Ecosystem at Netflix and will feature sessions examining subjects such as the future of film, TV and broadcast, as well as developments in digital music, mobile games, social video and mobile media. Speakers at the Summit include executives from Amuza, CNN, EE, Getty Images, Gleam Futures, Google, Jukin Media, Lewis Silken, L'Oreal Paris, Next Games, Midia Research, MixRadio, Rovio, Sky, Sony Mobile Communications, Telef nica-Movistar+, Telenor, Verizon, Viacom International Media Networks and Warner Music Group.

Additionally, the MMIX Party - the official Mobile World Congress party - returns for 2016 and will take place on the evening of Tuesday, 23 February at Pacha Barcelona. It will feature headliners and performances from some of the world's leading club DJs. For more information, visit www.mobileworldcongress.com/the-mmix/. To register interest in the MMIX Summit or the MMIX Party, email mmix@mobileworldcongress.com.

New Developments at 4YFN

Now in its third year at Mobile World Congress, 4 Years From Now (4YFN) will further encourage attendee interaction through the popular Founders & Investors sessions, as well as other new initiatives such as the Speakers' Corner open mic scenarios and Pitch the Press meetings between journalists and entrepreneurs. In addition, the event will also include the 4YFN Social Coin, a token through which attendees will interact and create links designed to create new business opportunities.

4YFN has confirmed several additional speakers for the programme including: Werner Vogels, Vice President and CTO at Amazon.com; Rich Miner, Co-Founder of Android and Investment Partner of Google Ventures; David Sable, Global Chief Executive Officer at Y&R; Andrew Bolwell, Chief Disrupter at Hewlett Packard; and Mark Shutterworth, Founder of Canonical and Co-Founder, Ubuntu. 4YFN will feature participation of international investment firms such as Index Ventures, Notion Capital and Relay Ventures and will welcome a significant contingent of French startups through cooperation with La French Tech. For more information, visit www.mobileworldcongress.com/events/4yfn-event/.

ESL Expo Barcelona, Presented by MWC

The GSMA is again partnering with ESL, the world's largest esports company, to bring esports competition to Mobile World Congress. ESL Expo Barcelona, Presented by MWC will be held at Fira Montju c 19-21 February and will feature the international Counter-Strike: Global Offensive tournament and ESL Masters the Spanish National Championship in League of Legends , putting competitors to the test in a b

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