The Trade Desk Integrates comScore validated Campaign Eentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights Global Partnership Brings Key comScore Digital Campaign Insights Directly to Programmatic Environments in Asia, Australia, Canada, Europe and the US

London, UK, September 23, 2015 - comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials (vCE ) directly within The Trade Desk's buying platform.

The integration of comScore vCE metrics into The Trade Desk allows joint customers to measure key performance indicators such as in-target delivery, reach/frequency, GRPs, ad viewability, invalid traffic (IVT) and geographic delivery. It also enables a streamlined process for tagging vCE campaigns directly in The Trade Desk's system for efficient campaign setup and management.

We're committed to providing our clients with the metrics they use to evaluate campaign delivery performance in the workflows they use every day, said Anne Hunter, Senior Vice President at comScore. By making these metrics available in an increasing number of programmatic environments, our clients can seamlessly and quickly evaluate the impact of their advertising investments. This partnership with The Trade Desk addresses this need head-on by making comScore's independent campaign metrics available directly in The Trade Desk's buying platform in more than 25 countries.

We're thrilled to have a global leader such comScore as our third-party validation partner, said Mike Davis, VP of Innovation at The Trade Desk. Our clients will benefit from the comScore vCE integration, which will allow them to have access to independent and more robust campaign metrics, giving them greater confidence as to whether they are meeting their campaign goals."

LINK:	http://www.comscore.com/Insights/Press-Releases/2015/9/The-Trade-Desk-...
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