The RT Toy Show Appeal the Community Foundation for Ireland raises 6.5 million
This year's show had the highest TV audience for a Late Late Toy Show on record
-1.7 million watch across the weekend, making it one of the highest-rating TV programmes on a single channel on record
The eagerly anticipated Late Late Toy Show 2020 captured the hearts of viewers at home and across the world at the weekend, raising a staggering 6.5 million for The RT Toy Show Appeal, the Community Foundation for Ireland with viewers watching from 138 countries.
With presenter Ryan Tubridy at the helm, the core message of this year's show was one of celebration of the wonderful children of Ireland those here and those who can't make it home this Christmas during what has been a difficult year for all.
Viewers were bowled over by the show's little stars including Galway girl Saoirse Ruane, whose story inspired the establishment of The RT Toy Show Appeal with the Community Foundation for Ireland, and Adam King from Cork, who won the hearts of the nation with his aspirations to work in ground control at NASA. The show also featured a surprise duet from Dermot Kennedy with Ballina's Michael Moloney, and little rock star Noah Rafferty being gifted a guitar from U2's Edge. A heart-warming performance of Rule the World was sung by Eva Norton who was joined by children from across the globe, sending messages to their loved ones back home. Eva was joined on lead vocals by Take That's Gary Barlow.
1.5 million viewers watched the entire show themed The Wonderful World of Roald Dahl on RT One on Friday night, representing a 79% audience share. TV viewing to Friday night's show is now at 1.7 million, taking catch-up viewing on Saturday & Sunday into account. This makes it one of the highest rating TV programmes, on a single channel, on record. The 1 minute consecutive Reach*** to The Late Late Toy Show (including 1 & Saturday repeat) was 2.4 million.
Online, The Late Late Toy Show exceeded 500,000 streams live and on-demand across the weekend, in what was a record-breaking weekend on RT Player. The Late Late Toy Show (RT One and RT News Irish Sign Language Toy Show versions) had 359,000 live streams.
A further audience of 176,000 watched The Late Late Toy Show repeat on Saturday on RT One. The Late Late Toy Show Singalong had 450,000 viewers watching, and a 34% audience share on RT One.
Across RT Social, The Late Late Toy Show videos on RT 's Instagram and Facebook accounts had 5.85m views and generated total interactions of 830,000, while #LateLateToyShow was the number one worldwide trend on Twitter.
Speaking today, Ryan Tubridy said: The true essence and magic of The Late Late Toy Show was really captured this year with the wonderful children involved. To hear that it was beaming into 138 countries across the globe is just phenomenal. The fact that children and their families who might not be able to get back home this Christmas got to join with us in unison was very important to us. The Irish people continue to astound with their ability to dig deep and support The RT Toy Show Appeal, raising much-needed funds and truly exceeding all expectations with their generosity. I think it's safe to say we are truly humbled by the reaction to the show.
RT Player
RT Player saw increases of nearly 90% on 2019 streaming. The global Irish joined Ryan to stream the uniquely Irish Toy Show from 138 different countries including Mozambique, Ecuador, and Vietnam, with 30% of live viewing on Friday night from outside Ireland.
Live streaming of The Late Late Toy Show (RT One and RT News ISL Toy Show versions) had 359,000 streams. There were an additional 165,000 catch-up streams to the main show across the weekend, adding up to 524,000 in total (277,000 in 2019). In addition to this, clips of the Top Moments from the show were streamed 282,000 times whileThe Late Late Toy Show Singalong registered 103,000 streams across Friday-Sunday.
The Late Late Toy Show with Irish Sign Language (ISL) was available live on Friday night on RT Player and RT News, it has had over 34,000 streams to date with the ISL Toy Show opening performance of Oh So Quiet' appearing in the Top 5 most-watched clips on RT Player.
Ratings Source: TAM Ireland Ltd / Nielsen TAM
*Average audience (Live VOSDAL - Live Viewed on Same Day As Live) -The average number of viewers across a programme or series, expressed in 000s. TV viewing is measured minute-by-minute.
**Share The percentage of the total audience watching television at the time. The share was 79%
***Reach, Live VOSDAL - Reach is the number of people who tuned in for at least a minute of the show.
RT Player streaming figures AT Internet
The RT Toy Show Appeal,
The RT Toy Show Appeal the Community Foundation for Ireland, is a designated fund to help a range of children's charities and causes around Ireland, to be managed on RT 's behalf by The Community Foundation for Ireland www.communityfoundation.ie. The Community Foundation for Ireland was also the partner for RT Does Comic Relief which raised just under 6 million for non-profit organisations that provide key supports for vulnerable citizens impacted by Covid-19.
All RT Toy Show Appeal funds raised will be distributed by them in 2021. 50% of the monies raised will be shared among three children's charities (Children's Health Foundation, Barnardos, Children's Books Ireland), and the other 50% will be distributed as grants by Community Foundation for Ireland.
Children's Health Foundation is the new name for CMRF Crumlin and Temple Street Foundation, which came together in January 2019 to become one foundation supporting all CHI sites to ensure every sick child has the very best chance. Children's Health Foundation is committed to su
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
26/04/2024
26 Apr 2024
Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink...
26/04/2024
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round Tech deployments include miked on-field personnel, shot-distance tracking, AR g...
26/04/2024
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With ...
26/04/2024
Behind the Scenes at the 2024 NFL Draft in Detroit (Photo Gallery) After just the first round, the 2024 NFL Draft has already made quite an impression in Detroi...
26/04/2024
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Cro...
26/04/2024
Rohde & Schwarz presents spectrum dominance in all domains at AOC Europe Rohde & Schwarz demonstrates the next generation of SIGINT/EW systems and sensor fusi...
26/04/2024
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their e...
26/04/2024
Skeem Saam' May Spoiler: Has Lehasa killed Khwezi?The Skeem Saam' May teasers mention Lehasa being apologetic about killing someone. Is it his baby mam...
26/04/2024
Skeem Saam: Thursday's episode, 25 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
26/04/2024
Prison Journalism: Some issues to considerWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore's rese...
26/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
The RT Toy Show Appeal the Community Foundation for Ireland raises 6.5 million
