Video Plus drives UHD-4K and HDR adoption by adding EVS XT4K servers to expanding rental fleet

Video Plus drives UHD-4K and HDR adoption by adding EVS XT4K servers to expanding rental fleet posted: 20/09/2017

French rental house's significant investment part of its international expansion strategy

French rental house, Video Plus, is the latest company to invest in EVS' industry-leading UHD-4K live production technology, as it prepares to meet growing customer demand for UHD-4K production services. The deal, which was agreed at IBC2017 in Amsterdam, includes the purchase of multiple EVS XT4K live production servers, as well as XFile3 systems for file transfer and archiving.

The investment in UHD-4K solutions is part of the company's continued international business growth as demand for productions to operate in the higher resolution increases. The rental house was attracted to the XT4K not just because of EVS' signature reliability and speed, but also due to the server's flexibility in offering live replay operation in UHD-4K, HD and Full HD 1080p and for the support of HDR production.

The emergence of 4K presents new challenges, but also opens up exciting business opportunities for us. We're delighted to offer our customers proven and flexible solutions designed specifically with the latest formats in mind, said Video Plus CEO Laetitia Dery. From our position, providing a live server that can execute UHD-4K with HDR is very important, and a key factor in our decision to choose the XT4K for our rental fleet.

XFile3 will also be installed so Video Plus can give customers a technical deployment that quickly and easily moves ingested live content and created replays or highlights from the live EVS environment to any number of destinations. They can backup, stream and restore content in any format during live production, providing better content management processes.

Marc Caeymaex, SVP EMEA at EVS added: We're now seeing considerable demand for our XT4K live production servers, as the market prepares for the wide scale adoption of higher resolutions. Twinning the server's ability to deliver content in UHD-4K with HDR with the easy content streaming of XFile3 makes it a very attractive investment for Video Plus so it can deliver a fast, easy to deploy live production solution.

This announcement further cements the position of the XT4K as the live production industry's premier UHD-4K server. Recent high-profile sales in Australia, Germany and Switzerland have followed high profile deployments at major sporting events over the summer, including the 2017 UEFA Champions League final in Cardiff.

About EVS

EVS is globally recognized as the technology leader for live video production. The company introduced Live Slow Motion replay in 1994, and has continued to build on its reputation for quality and reliability with solutions that enhance live sports, entertainment and news content. Innovations - such as the C-Cast multimedia platform and DYVI software-defined switcher - are raising the bar for live production enrichment, management and distribution. Broadcasters, rights owners, producers and venues alike use EVS to maximize the value of their productions and increase revenue streams.

The company is headquartered in Belgium with offices in Europe, the Middle East, Asia and North America, and provides sales and technical support to more than 100 countries.

LINK:	http://www.live-production.tv/news/4k-8k-arising/video-plus-drives-uhd...
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