Grass Valley's Global IP Barometer reveals adoption is slower than previously forecast

43 per cent of respondents already have IP deployments underway

Jenny Priestley Nov 28, 2018

43 per cent of respondents already have IP deployments underway

target=_blank title=Share on LinkedIn class=share-linkedin> 43 per cent of respondents already have IP deployments underway

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Grass Valley has released the 2018 iteration of its Global IP Barometer, revealing IP adoption is slower than previously forecast.

The 2017 version, released in January 2017 under the SAM brand (before Grass Valley's acquisition of the company), predicted 54 per cent of Europeans and 50 per cent of North Americans planned on moving to an IP production workflow in the next two years.

However, in comparison the new Barometer has found that 43 per cent of respondents have IP deployments underway. Another 26 per cent said they plan to start projects in the next nine months.

The report also found that out of five key technology considerations listed, almost half of all respondents ranked an open standards approach as the most important. A seamless IP and SDI control system is the second highest priority in terms of technological considerations according to 30 per cent of respondents.

In terms of flexibility and the cost of implementing IP, the need for improved infrastructure flexibility was cited as the leading business priority driving the shift to IP.

Some 67 per cent of respondents said they favoured a hybrid approach, while 32 per cent said that cost is now the top concern when considering a move to IP, an increase from 27 per cent as identified in the 2017 Global IP Barometer.

The concern about IP compromising the quality of production has decreased from 31 per cent in 2017 to 22 per cent in 2018.

The Barometer also looked at the skills and training required for IP adoption, and found that 36 per cent of surveyed European respondents believe they have the right skills in place to manage an IP migration, up from 28 per cent in 2017.

Over half (55 per cent) of surveyed European respondents said they believe they partially' have the required skills to manage an IP migration, slightly down from the 56 per cent who said the same in 2017.

Two years ago, it was clear that the industry recognised and understood how central IP was going to become to workflows and new, innovative ways of working, yet the market lacked the confidence to invest in IP solutions, said Neil Maycock, vice president, global marketing at Grass Valley.

Now, we're seeing more broadcasters, OB companies and service providers forging ahead with adopting IP - or making concrete plans to do so within the next nine months. Hearing directly from customers and prospects alike provides us with greater insight into the support the industry needs during the shift.

LINK:	https://www.tvbeurope.com/technology/grass-valleys-global-ip-barometer...
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