Sep 17 2019
CBS Sets Transition Plan for Marketing Leadership in 2020
George Schweitzer, who directed the marketing strategies that helped build CBS into America's Most-Watched Network and who has overseen promotional launches for many of television's most successful broadcast series during the past three decades, has been named Chairman, CBS Marketing. At the same time, award-winning marketing executive Mike Benson will join CBS as President and Chief Marketing Officer. The announcements were made today by David Nevins, Chief Creative Officer for CBS, to whom both Schweitzer and Benson will report.
Mr. Schweitzer, who has deftly guided CBS marketing through several decades of industry evolution and shifting audience behavior, will continue in his role as Chairman through the 2019-2020 broadcast season. In the spring, Schweitzer will transition to a new role as Special Advisor to the Company, with Mr. Benson assuming CBS' top marketing position. Benson will join CBS in October after serving as Head of Marketing for Amazon Studios since 2015.
George Schweitzer is a marketing legend whose leadership and showmanship has defined both excellence and innovation, said Nevins. His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company. From Super Bowls and 60 MINUTES, to long-running primetime hits and late night franchises, he and his team have played a huge role in making CBS one of America's leading brands. We're incredibly proud to appoint him to this new position and thrilled to draw upon his considerable expertise into the future.
Continued Nevins: I'm extremely grateful that when George decided it was time to set a transition, he committed himself to ensuring a bright future for CBS Marketing, and we think we've found the next perfect leader with Mike, whose breadth of experience matches all parts of our content business. Mike has been an accomplished, award-winning marketing leader at several major media companies, driving marketing for Amazon Studios and Prime Video through this period of growth for their original content strategy, and orchestrating cutting-edge campaigns for many of ABC's network-defining series. At every turn, Mike's work has been recognized for creativity and an entrepreneurial spirit that makes shows and brands stand above the crowd. Mike's appointment is also an exciting homecoming as he started his career at CBS stations WCCO and KCBS and later worked at Viacom's MTV Networks at VH1.
As President and Chief Marketing Officer for CBS, Benson will be responsible for all brand marketing activities including advertising, promotion, creative, experiential marketing and events across CBS Entertainment, CBS News and CBS Sports. He will also work closely with CBS Television Studios, CBS All Access, CBS Interactive, CBS Television Stations and the CBS Global Distribution Group to coordinate branding and marketing efforts across all CBS brands.
At Amazon, Benson led marketing efforts in support of Amazon Original Content, exclusively for Prime Video. He and his team launched and marketed a wide range of adult, sports and children's programming, including series such as The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan, The Man in the High Castle, Homecoming, Thursday Night Football, The Boys and others. His work at Amazon has been recognized with Ad Week's Brand Genius award, 17 Clio awards, including one Grand Clio, five Cannes Lion awards and an Emmy nomination.
Prior to Amazon, Benson was Chief Creative Officer for the Time Warner Global Media Group. In this role, he executed a wide range of innovative partnerships with brand marketers across the Time Warner corporate portfolio, including HBO, Warner Bros., Time Inc. and Turner Networks.
Benson also spent over 12 years at The Walt Disney Company, serving as Executive Vice President, Marketing, for the ABC Entertainment Group. He oversaw all marketing and promotional activities for primetime, late night and ABC Studios programming, creating a host of globally executed and highly recognized marketing campaigns for scripted and non-scripted series, specials, movies and mini-series, including Modern Family, Lost, Desperate Housewives, Grey's Anatomy, Dancing with the Stars, Jimmy Kimmel Live and The Bachelor.
Benson started his career at CBS working in various positions at WCCO-TV/Minneapolis, and later served as Director of Communications for KCBS-TV/Los Angeles. He later worked at VH1/MTV Networks, serving as Senior Vice President, Promotion & Program Planning.
Schweitzer has been CBS' marketing leader since 1994. Under his leadership, CBS has introduced numerous innovative concepts to television marketing, including several award-winning fall premiere promotions and dozens of creative cross-platform campaigns. Among his many achievements are the development of the first video-in-print advertisement, which delivered video clips of CBS programming inside Entertainment Weekly magazine, and the development of CBS Outernet, CBS' out-of-home digital video operation, which extends CBS content to video screens in targeted high-traffic consumer environments, such as gas stations and doctors' offices.
Schweitzer was honored with the PROMAX Brand Builder and Pinnacle Award for his leadership in television marketing and promotion. He was named Entertainment Marketer of the Year by Entertainment Weekly, Marketer of the Year by Brandweek magazine and twice named to the Advertising Age Marketing 100. In 2017 he was inducted into Media Post's Online All Stars, which celebrates the stars in the online media, advertising and marketing industry who have pushed the business to new levels of excellence through their outstandin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Sep 17 2019 
