Cinemark Launches New E-Gift Card Program

Electronic Gift Cards Now Available for Purchase at Cinemark.com

PLANO, TEXAS (March 21, 2014) - Cinemark Holdings, Inc. (NYSE: CNK), one of the worlds leading motion picture exhibitors, announces the launch of its new Cinemark e-Gift Card program, available exclusively at Cinemark.com. This exciting new option gives customers a fast and convenient way to purchase Cinemark gift cards online that can be gifted via email to friends, family and movie-lovers across the country.

Cinemark is all about choices; from pricing options, to healthy choices at our concession stand, and now a great way to purchase an e-Gift Card, stated James Meredith, Vice President of Marketing and Communications at Cinemark. The ability to send a customized Cinemark e-Gift Card with a personal photo or message makes it unique and memorable for both the sender and the recipient.

The Cinemark e-Gift Card is the fastest way to send a gift from your home or on the go with your smartphone, and it is ideal for the last-minute shopper or distant relative. Simply print out the email or access the gift card on a mobile device while at the theatre for payment. Customers also have the ability to choose from themed designs, or they can customize the card with a personal photo or message.

There are no shipping charges or service fees and e-Gift Cards never expire or depreciate due to inactivity. Customers can use e-Gift Cards online at Cinemark.com to purchase tickets in advance or to reload a gift card. The service fee is waived for online ticket purchases when any Cinemark gift card is used as payment on cinemark.com.

All Cinemark gift cards can be redeemed at Cinemark locations nationwide. To purchase a Cinemark e-Gift Card or any other kind of Cinemark gift card, visit cinemark.com and click on the tab marked GIFTCARDS.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 482 theatres with 5,563 screens in 40 U.S. states, Brazil, Argentina and 10 other Latin American countries as of December 31, 2013. For more information, go to investors.cinemark.com.

LINK:	http://www.cinemark.com/pressreleasedetail.aspx?node_id=249658...
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