Local broadcast television advertising spending is expected to grow 5.9% to $9.91 billion in 2024. according to a new forecast from Borrell Associates.
Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast
11/06/2024
Local broadcast television advertising spending is expected to grow 5.9% to $9.91 billion in 2024. according to a new forecast from Borrell Associates.
| LINK: | https://www.nexttv.com/news/local-broadcast-tv-advertising-seen-rising... |
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