Avid announced that the world's largest professional wrestling company, World Wrestling Entertainment (WWE), has invested in a new production workflow powered by the Avid MediaCentral Platform. By embracing Avid Everywhere, the global sports media company can enable its production teams to work more efficiently. WWE has chosen to protect its investment in the new workflow solution, as well as its media assets by implementing a back-up system so it can continue to produce content in the event of an unexpected disruption.
WWE is a global sports entertainment company headquartered in Stamford, CT. The company is one of the largest producers of original content, which is distributed via broadcast, cable, web, DVD, print, and its own streaming network to 180 countries across the globe. To help manage the huge amount of content it produces - including 40 hours a week in the U.S. alone - WWE needed a scalable, efficient, and integrated workflow to generate and manage content. The media giant also felt it was of utmost importance to include an integrated backup production system in the solution design to maintain its production workflow.
We can now edit and distribute all of our content seamlessly within the Avid environment, says Mike Grossman, SVP of Television Operations at WWE. With a centralized system, we can manage multiple production groups and repurpose content much more easily. Avid's integration with third-party applications means that the system can grow with us in the future, and the new back-up system mitigates the risk of disasters affecting our production and revenue.
WWE's centralized workflow is comprised of solutions from the Avid Media Central Platform, which is made up of products and solutions from the Avid Media Suite, Storage Suite, and Artist Suite. Content created in the field is funneled through WWE's central ingest department, stored on an Avid enterprise storage system, and made instantly available to all 140 Avid Media Composer non-linear video editing software seats. With the ability to share files, and work in high or low resolutions, production teams can quickly start and turnaround projects.
The integrated Avid workflow also gives WWE the flexibility to repackage and repurpose content for various products, shows and countries. With Avid Interplay | Production, international and domestic teams can work with the same files simultaneously, and enter rich metadata to facilitate subsequent media search and retrieval. The home video department and network originals teams can then easily find and work with the same media - without needing to re-ingest it.
WWE's new disaster recovery system will duplicate its core Avid storage and Interplay infrastructure in a virtualized environment at a remote location, with synchronization and management tools, including Interplay Virtual Media, Interplay | Transfer and Interplay | Archive. WWE is working with the Avid Professional Services team to design its workflows, commission, integrate and test the new system, and fine-tune it to WWE's needs, while Avid Worldwide Training is providing customized, on-site training.
WWE is a shining example of how media organizations can build open, integrated workflows with the MediaCentral Platform to help them quickly and efficiently create, manage and deliver huge volumes of content, and get the maximum value out of their content, says Jeff Rosica, SVP, chief sales and marketing officer, Avid. And with the disaster recovery system designed by Avid Professional Services, WWE and its investors can be confident that its production and revenues are protected.
Most recent headlines
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
Avid announced that the world's largest professional wrestling company, World Wrestling Entertainment (WWE), has invested in a new production workflow powered by the Avid MediaCentral Platform. By embracing Avid Everywhere, the global sports media company can enable its production teams to work more efficiently. WWE has chosen to protect its investment in the new workflow solution, as well as its media assets by implementing a back-up system so it can continue to produce content in the event of an unexpected disruption.
