Avid announced that the world's largest professional wrestling company, World Wrestling Entertainment (WWE), has invested in a new production workflow powered by the Avid MediaCentral Platform. By embracing Avid Everywhere, the global sports media company can enable its production teams to work more efficiently. WWE has chosen to protect its investment in the new workflow solution, as well as its media assets by implementing a back-up system so it can continue to produce content in the event of an unexpected disruption.
WWE is a global sports entertainment company headquartered in Stamford, CT. The company is one of the largest producers of original content, which is distributed via broadcast, cable, web, DVD, print, and its own streaming network to 180 countries across the globe. To help manage the huge amount of content it produces - including 40 hours a week in the U.S. alone - WWE needed a scalable, efficient, and integrated workflow to generate and manage content. The media giant also felt it was of utmost importance to include an integrated backup production system in the solution design to maintain its production workflow.
We can now edit and distribute all of our content seamlessly within the Avid environment, says Mike Grossman, SVP of Television Operations at WWE. With a centralized system, we can manage multiple production groups and repurpose content much more easily. Avid's integration with third-party applications means that the system can grow with us in the future, and the new back-up system mitigates the risk of disasters affecting our production and revenue.
WWE's centralized workflow is comprised of solutions from the Avid Media Central Platform, which is made up of products and solutions from the Avid Media Suite, Storage Suite, and Artist Suite. Content created in the field is funneled through WWE's central ingest department, stored on an Avid enterprise storage system, and made instantly available to all 140 Avid Media Composer non-linear video editing software seats. With the ability to share files, and work in high or low resolutions, production teams can quickly start and turnaround projects.
The integrated Avid workflow also gives WWE the flexibility to repackage and repurpose content for various products, shows and countries. With Avid Interplay | Production, international and domestic teams can work with the same files simultaneously, and enter rich metadata to facilitate subsequent media search and retrieval. The home video department and network originals teams can then easily find and work with the same media - without needing to re-ingest it.
WWE's new disaster recovery system will duplicate its core Avid storage and Interplay infrastructure in a virtualized environment at a remote location, with synchronization and management tools, including Interplay Virtual Media, Interplay | Transfer and Interplay | Archive. WWE is working with the Avid Professional Services team to design its workflows, commission, integrate and test the new system, and fine-tune it to WWE's needs, while Avid Worldwide Training is providing customized, on-site training.
WWE is a shining example of how media organizations can build open, integrated workflows with the MediaCentral Platform to help them quickly and efficiently create, manage and deliver huge volumes of content, and get the maximum value out of their content, says Jeff Rosica, SVP, chief sales and marketing officer, Avid. And with the disaster recovery system designed by Avid Professional Services, WWE and its investors can be confident that its production and revenues are protected.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
Avid announced that the world's largest professional wrestling company, World Wrestling Entertainment (WWE), has invested in a new production workflow powered by the Avid MediaCentral Platform. By embracing Avid Everywhere, the global sports media company can enable its production teams to work more efficiently. WWE has chosen to protect its investment in the new workflow solution, as well as its media assets by implementing a back-up system so it can continue to produce content in the event of an unexpected disruption.
