For the release of The Hobbit at the beginning of December, the Cineplexx site will thus be the first cinema in the German-speaking countries with the innovative Dolby sound system.
Since the introduction of the first digital projection systems in 2005, the Austrian cinema market has already been very open to technological innovations. In this tradition, Cineplexx group, which was among the first pioneers at that time, will now equip the first cinema in the German-speaking countries, screen 7 at Cineplexx Donauplex Plex in Vienna, with the new Dolby Atmos sound system in conjunction with JBL speakers.
Dolby Atmos provides a realistic sound experience regardless of the speaker configuration or features of the cinema. Unlike other sound systems of the new generation, sound reproduction with Dolby Atmos is always hybrid, i.e. both object-based, that means positioned around the audience, and channel-based. In this context, up to 64 channels can be feeded individually.
Dolby Atmos is a truly ground-breaking development in the field of sound systems and we are delighted that we are able to equip the first cinema in Austria with this technology together with Cineplexx, Thomas Rttgers, Managing Director of dcinex GmbH said.
As leading innovators in the field of cinema exhibition Cineplexx is always focused on being the first in introducing the latest technologies to the market. To-date, Dolby Atmos is the most modern and innovative sound system, and we are pleased to be able to offer Cineplexx patrons this unrivalled cinematic experience, Christian Langhammer, Managing Partner of Constantin Film Group in Austria said.
But Cineplexx Donau Plex will not only be enhanced in terms of sound: by the end of the year, screen 3 and 7 will also be equipped with D-Box Motion Seats that so far were only installed at Cineplexx Linz.
About dcinex
dcinex, born from the rebranding of XDC, FTT and dcinex, is a pan-European end-to-end cinema sales and service organization with full geographic coverage across all European countries. dcinex Exhibitor Services provides end-to-end solutions for movies theatres, from financing and deployment to training, maintenance and support services. dcinex Content Services offers a complete range of postproduction, mastering and transcoding as well as pan-European physical and electronic delivery, digital rights management & alternative content.
dcinex GmbH based in Vienna and head office of the South-Eastern affiliates in Belarus, Croatia, Hungary, Italy, Romania and Russia was founded in 2007.
Contact:
Angela Bnger Press Officer | Tel: +49 (0) 211 522875 14 | E-mail: angela.buenger@dcinex.com
About Cineplexx Kinobetriebe
Cineplexx Kinobetriebe GmbH was founded in Vienna in 1993 and is a subsidiary of Constantin Film Holding GmbH. Cineplexx emerged in a time when many traditional cinemas disappeared and multiplex cinemas conquered the market. Constantin Film responded to this trend and formed a group with 27 cinemas and 177 screens. In 2009, Cineplexx INTERNATIONAL GmbH started its expansion to neighboring countries and opened its first cinema outside of Austria in Bolzano / South Tyrol. It also took over a 5-screen cinema in the city center of Zagreb and, thus, laid the cornerstone for its expansion in Croatia. In 2011 and 2012 other Cineplexx cinemas followed in Croatia, Serbia, Macedonia and Slovenia. Constantin Film Holding GmbH and its subsidiaries generated a turnover of over 110 million in 2011 and have got around 1,100 employees. More information available at www.cineplexx.at.
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For the release of The Hobbit at the beginning of December, the Cineplexx site will thus be the first cinema in the German-speaking countries with the innovative Dolby sound system.
