
NBA Season Preview: NBA on TNT Enters Season With New In-Studio LED Wall, Audio Philosophy Turner takes Steadicam, jib onto the court for Golden State Warriors' championship-ring ceremony By Brandon Costa, Director of Digital
Wednesday, October 18, 2017 - 11:32 am
Print This Story
Story Highlights
Last night's season opener may not have ended the way the defending champion Golden State Warriors had envisioned (with a loss to the Houston Rockets), but the night sure opened with a load of pomp and circumstance. The 2016-17 champs received their rings in front of a raucous crowd at Oracle Arena in Oakland, and Turner Sports was there to capture the moment in a unique way.
The network worked with the NBA and the Warriors to bring both a Steadicam and a jib camera onto the court, placing them in a position where they'd never before been allowed during this type of event.
Turner Sports was able to take a Steadicam (pictured) and a jib onto the court to cover the championship-ring and banner*raising ceremonies for the Golden State Warriors on Tuesday night.
Turner spent the final weeks of the offseason coordinating the effort with the Warriors and the league to pull off the challenging task. Courtside can be a very crowded place during a ceremony like this, with players, cheerleaders, executives, former players, and more participating in the ring ceremony and banner-raising. It was well worth the effort, though, according to Turner, which wanted to bring a true big-time feel to the celebratory moment.
The NBA is awesome about letting us experiment with new technology, says Steve Fiorello, VP/coordinating director for Turner Sports. Anytime we throw an idea out there, they are willing to give it a shot.
Tuesday night's efforts are likely to set the tone for a fun season of NBA production at Turner Sports. Attention to in-studio enhancements and audio were a big focus of the offseason.
In the studio, for the wildly popular Inside the NBA, Turner has introduced a sparkling new 16- x 30-ft. LED wall. A large videoboard is a signature part of the program, used regularly by analyst Kenny Smith to diagram plays and break down player/team performances. This new digital board boasts an ultra-sharp image at 2.9 mm.
The 2.9mm is going to drastically increase the resolution of the video that Kenny is trying to break down, says Fiorello. I can't wait to put it on the air. It looks amazing.
The production crew has slid the board a few feet up, further integrating it into the studio. There are also plans to use it as a bit of an entrance way for special guests joining the show since there's a space between the wall the anchor desk.
In the truck (Turner Sports uses primarily NEP SS18 and TS2), the network also made a big offseason acquisition, bringing aboard a new director in Andrew Greathouse. Coming over from the Big Ten Network and Fox Sports, he will be one of the top directors in Turner's NBA stable this year and directed last night's Rockets-Warriors season opener.
We are throwing him into the fire, laughs Fiorello, but we have all the confidence in the world in him. We can't wait to see him go.
On the audio front, Turner is planning to put a different focus on its approach this year. Although the network regularly places microphones on coaches, players, refs, etc., to take viewers into the heat of the action, Fiorello says the network's team spent the summer examining how it acquires the natural sound of the sport.
We are constantly trying to upgrade our audio, he explains. This year, we are going to try to be more aggressive with the natural sound in the [arena]. We looked at our audio, and we feel that that's an area where we can really step forward. It's not so much adding more microphones as looking at our philosophy for how we mike things in acquiring the overall audio and making fans feel more like they are at the arena.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...
27/02/2026
Entire CapCam system - including camera unit, RF transmitter, and battery - is h...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...